Publica by IAS

The Publica by IAS APAC team is heading to Singapore for ExchangeWire's ATS Singapore 2024 for a day of insightful panel discussions, interactive sessions, and making impactful connections with the region's top marketers and advertisers. Want to learn more about our industry-leading solutions that are fueling CTV advertising revenue and increasing publisher yield? Meet us on the ground or connect with one of our teammates here: https://lnkd.in/e5k4Qn-P #CTV #Advertising

Publica by IAS has been enjoying an inspiring week at Cannes Lions International Festival of Creativity as we connect with advertisers and publishers to discuss the state of CTV advertising and the biggest issues facing CTV marketers today. We also had the pleasure of hosting “Clear Waters, Clear Connections” with the Integral Ad Science team aboard the Sonishi yacht for an evening of thoughtful discussions and impactful networking opportunities. On day two, Publica VP James Wilhite joined fellow thought leaders at Beet.TV’s Global Leadership Summit to talk about the value of CTV, how publishers can ensure media quality on this exciting medium, and the ideal CTV ad break. #CTV #Publishers #MediaQuality #Advertising

Publica by IAS Commercial Director Chris Mottershead [JAPAC] joined #CTV industry leaders to collaborate on IAB Australia’s 2024 Connected Television Handbook. This updated guide aims to help marketers enrich their understanding of the latest developments in CTV. Access all the industry-leading insights here: https://lnkd.in/gx9KSPrx #IAB #Research #Advertising

Today, we unveiled our partnership with DIRECTV Advertising, a leader in data-driven TV and streaming solutions, to enhance contextual targeting for #CTV advertisers through series-level reporting. Click the link to read more: https://lnkd.in/eqfHzvtq #Streaming #BrandSafety #Advertising

Publica by IAS Product Designer Monica M. spoke to Built In about why maintaining a strong partnership with engineering teams is essential to the product development process. She also touched upon how collaboration and communication contribute to innovating, enhancing, and delivering as #OneTeam. Click the link to read more: https://lnkd.in/dTJvyx99 #TeamBuilding #Engineering #CTV #Advertising

From frequency capping to more effective measurement strategies, there are solutions that can empower CTV advertisers to drive superior results. And as live programming increasingly shifts to CTV, the programmatic ad industry must show that CTV can rival, and even surpass, traditional linear television through collective innovation and action. Click the link to read more from James Wilhite in AdExchanger: https://lnkd.in/e-BwaAD7 #CTV #Streaming #Programmatic #Advertising

Publica by IAS CRO Cameron Miille has been named a honoree of Multichannel News' LA TV Week 40 Under 40! From trailblazing leaders to rising stars, recipients of this coveted award are celebrated for redefining the television landscape and making a lasting impact on our industry. Congratulations to Cam and all of this year’s winners: https://lnkd.in/eqN8mY58 #TVWeek40U40 #LATVWeek #CTV #Advertising

On June 17, join Publica by IAS and Integral Ad Science for a happy hour at Cannes Lions International Festival of Creativity as we cheers to the start of a successful week of learning, networking, and collaboration. Click here to request your spot: https://lnkd.in/ezWRR86F #CannesLions24

As Publica and Integral Ad Science gear up for another amazing week at Cannes Lions International Festival of Creativity, we’re reflecting on everything we learned at #CannesLions23. ICYMI, Publica VP of Product James Wilhite spoke to VideoWeek about how OpenRTB 2.6 solved many challenges that connected television auctions faced and empowered advertisers looking to grow their investments on #CTV. Watch the full segment here: https://lnkd.in/eMED4yiy #Advertising

The Publica by IAS team is looking forward to attending Advertising Week Europe in London this week. DM to meet with our leadership team in person there! #CTV #AdServing #SSAI #AVOD #FAST #CTVWS #BVOD