August is National Immunization Awareness Month, raising awareness of the importance of vaccination for people of all ages. Last year, Publicis Health Media and Digitas Health collaborated with non-profit F Cancer on HPV F’s Everybody, the bold campaign that spread the message of HPV prevention to Gen Z. With activations ranging from Grindr to Times Square, HPV F’s Everybody encouraged a new audience to vaccinate as a tool for freedom.
Publicis Health Media
Advertising Services
Philadelphia, PA 33,707 followers
We continually reimagine the health experience for media.
About us
Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout. Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.
- Website
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http://www.publicishealthmedia.com
External link for Publicis Health Media
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Philadelphia, PA
- Type
- Public Company
- Founded
- 2012
- Specialties
- Multi-Channel Partnerships, Placed Based, Connections Planning, Mobile, Paid & Organic Search, SMEs, Social, Programmatic Buying, and Business Intelligence & Performance
Locations
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Primary
111 South Independence Mall East
Philadelphia, PA 19106, US
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375 Hudson St
New York, NY 10014, US
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35 W Wacker Drive
18th Floor
Chicago, IL 60601, US
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555 Aviation Blvd
El Segundo, California 90245, US
Employees at Publicis Health Media
Updates
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PHM Paid Search and our partners at Google gathered this year for the tenth annual Healthcare Search Summit! Beginning as a collaboration between PHM and Google, this summit has expanded to welcome over 100 Search marketers from across Publicis Groupe, providing the opportunity for these health marketers to get smart on the latest innovations, tackle common challenges and inspire each other by sharing successes in the Search landscape. PHM Paid Search team members Michael Rossi, Associate Director, Megan Kebless, Supervisor, Erin Macri, Associate Director and Ashley Weizer, Director shared successes, case studies and personal experiences on stage, amplifying PHM’s health expertise with our partners. Thanks to our partners at Google and the PHM Paid Search team for stewarding this partnership over the last decade!
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This year’s Olympics brought communities together worldwide, fueled by the anticipation of the world’s best athletes competing to win gold. New to this year’s games, audiences were able to follow along on social media as these very athletes shared their personal stories, further driving interest among viewers. PHM Chief Marketing Officer Alison McConnell reflects on the power of connection at this year’s Olympics and how brands collaborated with athletes to show up in new arenas.
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“Most health-related content in digital spaces has not been medically verified. It is not the role of stories and inspiring editorial content to deliver such clinical data — such an addition could ring false or interrupt the important connection forged by narrative. Instead, as marketers, we should supplement these stories with adjacent clinical data to support consumer needs and motivate them to discuss with their physicians.” Consumers connect with captivating stories about health, leading them to feel represented and inspired. These stories also provide the opportunity to educate and as health marketers, we have a role to play in providing medically-vetted information to this audience. Elyse Rettig, Chief Product Officer at PHM writes on how displaying accurate health information in context with content can improve health outcomes. Read more here:
Elyse Rettig, Chief Product Officer on Improving Outcomes Through Health Narratives
Publicis Health Media on LinkedIn
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“Why did I choose health? It chose me! Although I didn’t specifically seek out the healthcare industry, I was excited to challenge myself with a new and unfamiliar vertical.” Three years ago, if you had told Ashley Couch, Associate Director, Programmatic, that she would find herself in healthcare marketing, she might have raised an eyebrow. However, the allure of diving into a new industry vertical sparked her curiosity and led her to join PHM. Here, she discovered a supportive community of colleagues who share her passion for connecting audiences to health solutions, making each day fulfilling and purposeful. Learn more about Ashley’s #WhyIChooseHealth story and how she prioritizes health! ⬇
Why I Choose Health: Embracing the Unexpected in Health
Publicis Health Media on LinkedIn
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PHM’s own Peter Levin, SVP, Paid Search and Social, Tyler Nall, GVP, Business Intelligence and Jordan Galbraith, SVP, Programmatic joined the conversation at last week’s PulsePoint HealthNext Summit. These industry experts spoke on the latest in health media, from how to navigate search and social for health brands to best practices for reaching HCPs.
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At this year’s Cannes Lions International Festival of Creativity, PHM Chief Marketing Officer Alison McConnell sat down with Stephanie Paterik, Editor-in-Chief, The Current for a conversation on emerging trends in advertising. Alison discussed how data quality will be paramount in driving adoption for AI, the importance of bringing humanity back to advertising and how last year’s HPV F’s Everybody campaign with F Cancer spoke to a new audience about HPV prevention. For the full conversation, head to the Current: https://lnkd.in/eyiukskr
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PHM has been named a finalist in FOUR categories for the Fierce Pharma Marketing Awards 2024! 🏆 PHM teams were nominated for the following work: - Multicultural Campaign: RuPaul’s Drag Race x ViiV Healthcare: PrEPare for the RuVolution - Impiricus HCP Impact: Social Checkup: A Remedy for Clinical Misinformation Online - Digital Campaign - Non-Social Media: Empowering Health Equity: Personalized Omnichannel HCP Engagement - Social Media for Consumer: Astellas Asks Women, “What’s VMS?” These initiatives embody our commitment to pushing boundaries in healthcare marketing. Congratulations to our teams and partners who brought these visions to life! Check out all the nominees at Fierce Pharma: https://lnkd.in/e-nmEs_v
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Happy National Intern Day! This summer, talented interns joined our teams in Philadelphia, New York and Chicago, bringing their unique perspectives and enthusiasm to the world of health media. Their contributions have made a meaningful impact on our projects and culture. Learn more about our interns and their experiences at PHM ⬇️
National Intern Day at PHM: A Look Inside the PHM Internship Program
Publicis Health Media on LinkedIn
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With the Olympics opening ceremony this week, all eyes will be on the competition in Paris and the brands that will be activating there. Many of these brands will be advertising at the Olympics for the first time, thanks to new inventory on streaming platforms. How will these brands take advantage of this newfound spotlight and will this drive legacy brands to consider new, innovative ways to show up at this year’s biggest sporting event? Read more in Digiday from Sam Bradley:
How programmatic is opening up the Olympics to advertisers
digiday.com