StackAdapt’s new CMO, Ryan Nelsen, was recently featured in Coworking with Marketing Brew, where he shared insights on leading with a people-first approach and the importance of creativity in marketing. Check out his tips for fostering innovation and team collaboration in a fast-paced industry: https://lnkd.in/g3WeNQzp #AdTech #StackAdapt #CMO #MarketingBrew #CoWorking
Purpose Worldwide
Advertising Services
Austin, TX 995 followers
Accountable marketing communications strategy, service and measurement.
About us
Accountable Marketing Communications Strategy, Services and Measurement.
- Website
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http://www.purposenorthamerica.com
External link for Purpose Worldwide
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Austin, TX
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
Austin, TX 78704, US
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Boston, MA 02176, US
Employees at Purpose Worldwide
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Brad Berens, Ph.D.
Strategist, Researcher, Editor, Thought Leadership and Event Expert, Keynote Speaker, Newsletter Creator, and Writer with a Global POV.
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Anne Hallock
GTM for high-growth orgs | Adtech | Retail Media | Ecomm
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Matthew McCarthy
Senior Associate Partner
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Michael Estrin
Thought Leadership Ghostwriter | Award-winning Journalist | Storyteller | Best-selling Humorist
Updates
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Wurl’s study shows that CTV ads lose 4-8% of viewers per break, but aligning ad tone with content can reduce this by 60%. In a Q&A with Streaming Media Magazine, Peter Crofut, Wurl’s VP of Business Development, shares strategies advertisers can use to maximize impact. Read his full story here: https://lnkd.in/gB5Et478 #Wurl #AdTech #CTV
CTV Advertisers Losing 4-8% of Viewers Per Break, Wurl Study Reveals
streamingmedia.com
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The finalist choices are live! Congrats to Claritas on today's Digiday nod as Best AI Platform! Over 1,300 brands count on Claritas' integrated marketing optimization platform to enhance their ROI by pinpointing ideal audiences, executing precise multichannel marketing engagements, and optimizing media spend across online and offline channels. These days, AI is taking marketing ROI to the next level. Last week's unveiling of Claritas' First-of-Its-Kind AI Broadcast Attribution Solution is a case in point. The solution builds upon Claritas existing broadcast attribution solution and incorporates AI into its framework to provide marketers with the enhanced insights and precision needed to gauge and optimize the effectiveness of broadcast campaigns. Additionally, it facilitates data-driven optimization of future campaigns and seamlessly aligns broadcast strategies with digital counterparts, fostering a holistic view of marketing performance.
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Big thanks to AdMonsters Andrew Byrd for the insightful Q&A with Mike Hauptman of AdLib: DSP Advertising Made Easy and Chris Kane of Jounce Media, discussing their partnership to block MFA traffic. Read the full article here: https://lnkd.in/gqCAjP8M #AdTech #AdLib #JounceMedia #MFA
AdLib Media Group and Jounce Media Join Forces to Combat MFA Traffic - AdMonsters
admonsters.com
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Speaking with StreamTV Insider, Wurl CEO Ron Gutman highlights how aligning ad emotions with content drives powerful results in the evolving ad landscape. Emotion-based targeting boosted QSR clients' in-store visits by 40% and sales by 48%. Learn more at: https://lnkd.in/eePxBj6Y #CTV #AI #Advertising #Emotion
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Featured in ADWEEK, Quorum has earned a top spot among America’s Fastest-Growing Private Companies by Inc. Magazine. Founded by serial entrepreneur Ezra Doty, Quorum has achieved three-year revenue growth of 432% by challenging the centralized optimization infrastructures and pixel network data assets of walled gardens. Read more: https://lnkd.in/dxirPrky
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Peter Crofut, VP Business Development at Wurl, sat down with Modern Restaurant Management (MRM) magazine to discuss the AI-powered emotion targeting technology powering their partnership with PMG and the role of AI in the QSR industry. Read his full story here: https://lnkd.in/eunUH-gj
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Proud to see XR Extreme Reach featured in the latest ADWEEK article! Kevin O'Reilly, Chief Data Officer at XR, shares company insights showing Democrats aired 30,000 more TV ads than Republicans in early August—97% of Harris' ads were positive, while Republicans focused on attack ads. Check out the full analysis on swing state ad spend and key issues here: https://lnkd.in/eJxHpGjn #PoliticalAds #AdTech #Election2024
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Peter Crofut, VP of Business Development at Wurl, explores the effects of 'fast-flation' on QSRs. With rising menu costs and growing customer pushback, restaurants need to innovate to restore loyalty and navigate a shifting market. Read his full story here: https://lnkd.in/ghJJT_kd
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Discussing this year's Olympics, James Shears, VP of Business Development and Client Partnerships at XR Extreme Reach, explores the decline of linear television in favor of streaming platforms and gender diversity data in this years Olympic ad creatives. Read the full story here: https://lnkd.in/gfZGq6TC
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