With over half the internet already cookieless, continuing to rely on third-party cookies is no longer a sustainable strategy. Our CMO, Amit Kotecha, explains why now is the time to innovate, test, and learn—ensuring programmatic advertising remains a powerful tool 🍪 Read More 🔗 https://lnkd.in/eMyS2tVJ
Quantcast
Technology, Information and Internet
San Francisco, CA 44,566 followers
The High Performance Advertising Platform
About us
We are Quantcast - the leader in measurable advertising outcomes. We’ve built an AI-powered DSP that automatically predicts which audiences are most likely to buy and optimizes campaigns to unlock reliable business results at scale. With Quantcast, advertisers save time and energy while innovating to move their business forward. Since 2006, we’ve supported agencies, brands, and publishers of all sizes, staying ahead of global trends and delivering outcomes far beyond industry standard. With confidence, you can start every campaign smarter and rely on us to seamlessly measure and effectively fine-tune – every step, everywhere, across the purchase journey. Unleash your full potential, reach more relevant consumers, create more meaningful engagement, and unlock greater business outcomes with Quantcast.
- Website
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http://www.quantcast.com
External link for Quantcast
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2006
- Specialties
- display advertising, internet, measurement, software development, programmatic, and digital
Locations
Employees at Quantcast
Updates
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We're proud to be working with dentsu to bring in a new era of audience insights and targeting using the latest large language modeling techniques and without a reliance on third-party cookies. We're committed to driving performance with measurable outcomes, whether cookies stay or go. Learn more: https://lnkd.in/g7Z3_-gP
We're excited to announce the integration of Quantcast with our Merkury platform, enhancing audience targeting with AI-driven insights and extensive consumer data attributes. This innovative solution offers a privacy-first, cookie-free solution for smarter marketing! Gerry Bavaro Amit Kotecha Hattie Smith Learn more: https://lnkd.in/eUuxDjPm
Dentsu’s Merkury Scales Cookieless, Predictive Audiences with Quantcast | News | dentsu
dentsu.com
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🎧 Tune in! Quantcast CMO Amit Kotecha joined ExchangeWire COO Lindsay Rowntree to give his expert opinion on what Google's Cookie Deprecation U-Turn means for the industry. Tune in as they cover: • What this really means for the industry • Does this change the privacy landscape? • How brands and publishers will respond • What's next for Google? https://lnkd.in/e59rp3Vr
Advertising Resources for Brands, Agencies, & Publishers | Quantcast
quantcast.com
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Quantcast reposted this
Our campaign team recently visited Quantcast in Ireland! 🍀 Linh, Stefan, and Thomas received a very warm welcome and learned about Quantcast's latest platform updates, upcoming technologies, and preparations for the future of cookieless targeting in several workshops. 🍪🚫 And - of course - they also had a lot of fun! Thanks again, Pieter and everyone else; we really enjoyed the trip! We are looking forward to seeing you again in Munich for our AMA Wiesn Workshop 😉
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Google’s latest uncertainty regarding cookie deprecation is yet another reminder that we need to focus on what really matters: how to drive performance with measurable outcomes, with or without cookies. In a new Forbes article, Quantcast Chief Technology Officer Peter Day explains why it’s important for advertisers to think beyond the cookie and close the addressability gap by embracing multiple data sources, automation, effective measurement, and by finding the right balance between precision and cost. Read Peter’s full analysis of how advertisers can find success in this new era of digital advertising: https://lnkd.in/gZ5cc63a
Beyond The Cookie: Digital Advertising's Multi-Source Revolution
social-www.forbes.com
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Quantcast reposted this
Last Thursday AM the Quantcast NA interns had a fireside chat with our CEO Konrad Feldman and CTO Peter Day. Rounding out the day, the interns went to a San Francisco Giants game! Despite their loss to the Blue Jays, it was a great day of learning and fun! #ai #interns #openinternet #adtech
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Big news: The G2 community of experts has named Quantcast a leader in the DSP category for Display Advertising Software! We're proud and thankful that our customers trust us to meet their needs: ✅ Omnichannel approach to plan, activate, and measure campaigns with AI insights and real-time data ✅ Comprehensive cookieless solutions ✅ Ease of use via simplified campaign management Learn more from G2 verified Quantcast users who are already winning with us, and book a demo (or just sign up and get started on your own) today: https://lnkd.in/e6Bs2bcx
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Quantcast reposted this
Why are the #PMWAwards important? Find out below from some of our expert judges - Nisha Ridout (Quantcast), Odhran C. (TikTok), Mihaela Mateescu (smol )👏 In performance marketing, every click and conversation counts. Let's celebrate those whose dedication drives our industry forward. Whether you've launched a standout campaign, introduced a new product, or want to highlight exceptional talent, there's a category for you! ➡ https://lnkd.in/eeXqF5Cm #performancemarketing #growthmarketing #leadgeneration
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To celebrate Pride Month, our Toronto office threw the coolest drag trivia night the industry has ever experienced before. We had 14 teams across all agencies show off their trivia skills to see who could be crowned our Q for Quiz winner. 🌈 🏳️🌈 #HappyPride #Pride2024 #QforQuiz
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Quantcast reposted this
The Future of Media Is NOW! Amazing conversation with Canvas Worldwide CEO Paul Woolmington, USA TODAY's Kelly Andresen, Attain's Vlad Strelsov and Quantcast's Alexis Wrightson. Thanks for hosting, Brand Innovators! #CannesLions2024
Exploring the future of media on the first day of our Marketing Leadership #BISummit, held during the Cannes Lions International Festival of Creativity from June 17-20th, were industry leaders USA TODAY’s Kelly Andresen, Attain’s Vlad Strelsov, and Quantcast’s Alexis Wrightson! Moderated by Canvas Worldwide’s Paul Woolmington, this session delved into emerging trends and forecasts for 2024, offering valuable insights into the evolving media landscape. 📢 Join us at one of our upcoming events! Check out our schedule here: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingLeadership #Leadership #Cannes2024 #CannesLions #FestivalofCreativity #Creative #CreativeCommunity #FrenchRiviera #ShowcaseStage #ArmaniCaffe #Day1 #USAToday #Attain #Quantcast #CanvasWorldwide #FutureofMedia
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