Are you attending ESOMAR Congress September 8–11? We'll be there. On Tuesday at 11:15 a.m., Michael Patterson is presenting a paper on Digital Respondents. At 4:15 p.m., Shayna Beckwith will present with Betsy Fitzgibbons and Matthew Blacknell from Mars Wrigley and Preriit Souda from PSA Consultants on amplifying human insights with AI. Get the full conference session details: https://lnkd.in/d64TYFXQ #ESOMAR #MarketResearch #AI #Innovation
Radius
Market Research
New York, NY 39,166 followers
Guiding your brand on its growth journey.
About us
Companies rely on us for strategic business-building guidance to optimize brand offerings, identify clear innovations, and develop compelling customer propositions. This is our single-minded focus: taking brands to higher levels of success. Radius Global Market Research excels at addressing complex issues in development, marketing and communications for Fortune 500s, multinational companies and other industry leaders. We are a global team of smart marketers and savvy research professionals with diverse experience across dozens of industries. We are committed to bringing cutting-edge, custom research solutions to every engagement so that you can maximize your brand growth. Our intellectual capital is truly global, as Radius research engagements stretch from Asia, across Africa and Europe, to the Americas.
- Website
-
https://radiusinsights.com/
External link for Radius
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1960
- Specialties
- Market Research, Market Strategy, Brand Equity, Product Innovation, Price Optimization, Competitive Assessment, Customer Satisfaction, and Shopper Insights
Locations
-
Primary
120 Fifth Avenue
New York, NY 10011, US
-
The News Building
3 London Bridge St
London, UK SE19SG, GB
-
Beijing, China, CN
-
Prime Tower, 33rd Floor, Office 22
Dubai, UAE N/A, AE
Employees at Radius
Updates
-
We're excited to be part of the ESOMAR Congress this year! Join us to explore the latest trends and innovations in market research. Our team will be talking about how digital AI respondents can make surveys more interesting and "human" and also present a paper on an helping the Mars Wrigley team gain market share in the On Demand Delivery space. #ESOMAR #MarketResearch #Innovation #AI #ESOMARCONGRESS2024 Get the full conference session details: https://lnkd.in/d64TYFXQ
Programme | ESOMAR Congress
esomar-congress.com
-
EV drivers want more than a charge. Strive Insight, a Radius Company based in London, announced the release of the 2024 Shell Recharge Driver Programme report, developed in collaboration with Shell Mobility. The report provides detailed insights into how EV drivers in Europe, China, and the U.S. feel about their EV experience. Take a look: https://lnkd.in/gNX7p_w4
At certain points in your career, you get to be involved in research that is genuinely looking to make a positive change in the world. Over the last 6 months or so, we at Strive Insight have had the pleasure of working on the Shell Recharge Driver Programme, which has used survey data as the ‘engine’ for a major thought leadership piece focusing on the Electric Vehicle (EV) category. The report in this post is shared publicly so that Shell’s partners and others in the EV space can learn from the insights and help drive the category forward as part of the movement to Net-Zero emissions. Alongside the external-facing outputs, it’s also been hugely rewarding to see just how widely the insights are being used internally by the business to drive progress – starting with a series of webcasts at the end of July. Thanks Edith Bardin, Geertje van Keulen and Zulay R. for getting us involved and being a great partner, and to all the wider Shell team for helping us deliver such a huge survey (almost 34,000 EV drivers and non-EV drivers across 9 countries). It’s been one of the most satisfying things we’ve worked on for a while and hopefully wins us both an MRS Award later in the year. #mrx #ConsumerInsight #EV #ElectricVehicles #ShellRecharge
-
These 7 AI-based research mini case stories give a fast overview of the value human input brings to AI research. #AIMarketResearch #DataScience #ConsumerInsights #MarketResearch https://lnkd.in/g8wEWFx9
7 Ways AI-Based Research Provides Deeper Consumer Insights - Radius Global 7 AI-Netnography Case Studies: Human Insights and AI
radiusinsights.com
-
Are you feeling a bit of FOMO when it comes to integrating AI capabilities into your market research program? You’re not alone - and you’re not behind. We are just starting to tap into some of the research opportunities that AI tools deliver. Our angle? We love the data, but we need human insights to ensure our clients get the actionable insights they need. Two tools we’re using successfully are Intelligent Probing and AI Netnography. Read our latest blog to hear from Michael Patterson and Giuseppe Tonolini about this work. #AIMarketResearch #DataScience #BrandInsights #Netnography #IntelligentProbing https://lnkd.in/gtwNhjam
Can surveys feel more human? Yes, if we get AI into the conversation. - Radius Global AI Netnography Research and Intelligent Probing: Deeper Insights and Efficiency
radiusinsights.com
-
Bank fees are often a source of frustration for customers, but they don't have to be. By adopting a customer-centric communication approach, banks can make fees more transparent and understandable, leading to increased customer satisfaction and loyalty. Read Benjamin Gau’s post to learn how to transform your communications about banking fees for a better customer experience. #Banking #CustomerExperience #CustomerCentric #FinancialServices #BankingFees #CustomerSatisfaction https://lnkd.in/gYtWU4qS
Making Banking Fees More Customer-Centric - Radius Global Customer-Centric Communication: Transforming Banking Fees
radiusinsights.com
-
Joanne Suh demonstrates how our Real-Time Concept Optimization sessions supported a go-to-market messaging for a major financial services company. Real-time feedback from financial advisors provided feedback that helped the company identify and refine key positioning statements to enhance market recognition and capture share. Focusing on consistent performance, reliable processes, and expertise can support your brand's messaging strategy and help you drive growth. #FinancialServices #MarketResearch #MessagingStrategy #RealTimeOptimization #GoToMarketStrategy https://lnkd.in/gCj3NWjy
How Real-Time Concept Optimization Improved GTM Messaging
radiusinsights.com
-
AI in market research requires a human-centered approach. Read about our AI research best practices. Michael Patterson outlines how combining AI with human insights leads to accurate and actionable outcomes. #MarketResearch #AI #HumanCenteredAI #BestPractices #Innovation #DataScience #ConsumerInsights #ResearchExcellence https://lnkd.in/gagaJkKt
7 Keys to Success for Using AI in Market Research - Radius Global 7 Human-Centered AI Research Best Practices for Market Research
radiusinsights.com
-
If you’re using — or thinking about using — synthetic respondents for research, take 45 minutes today and watch this webinar replay. Kikke Riedel joined Michael Patterson to share 3 specific case studies, each with varying degrees of successful performance by synthetic respondents. Watch now! #SyntheticRespondents #AIResearch ##MarketResearch #AI #ConsumerInsights https://lnkd.in/gRZhRYWk
AI and Synthetic Respondents Research: Insights from 3 MilkPEP Case Studies - Radius Global
radiusinsights.com
-
Learn how human-centered insights and AI helped a leading confection brand thrive in the On-Demand Delivery market! Our multi-phased research approach revealed consumer patterns, identified key needs like convenience and self-care, and delivered actionable insights through innovative AI techniques. Ready to learn more about driving growth with advanced market research? Read this case study from Shari Aaron and connect with us! 🌟#MarketResearch #AI #ConsumerInsights #OnDemandDelivery #Innovation #QualitativeResearch #GenerativeAI #DataMining #MarketingStrategy #RadiusInsights https://lnkd.in/gSGXR4hX
How Human-Centered Insights and AI Helped a Confection Brand Drive On-Demand Delivery Purchases - Radius Global
radiusinsights.com