Meet the mascot that inspired our pride campaigns: Jacquot, the St. Lucia parrot. Jacquot was created by the St. Lucia forestry department and Paul Butler to inspire St Lucians to embrace the endemic bird as a national treasure. Once on the brink of extinction, the parrot's population has increased significantly since conservation efforts started in the 1970s. In 1979, Rare asked Paul to replicate the campaign strategy to mobilize other island communities to protect their birds, starting with the St. Vincent parrot. Eventually, Paul joined Rare full-time, lending his experiences in the Caribbean to creating the Pride program and writing its first blueprint for change. Learn more about our history in inspiring community pride for conservation: https://lnkd.in/gc39E6Hy
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