Recreational Boating & Fishing Foundation

RBFF works to increase participation in recreational boating and fishing - and we do it through both consumer and stakeholder outreach programs. Our work extends way beyond the well-known Take Me Fishing campaign and State R3 programs. For a deep dive, take a look at our 2024 Annual Report, https://lnkd.in/gihwzcyK #Fishing #Boating #R3 #AnnualReport

Last week, RBFF sponsored and presented at The Association for Conservation Information (ACI) annual conference in Arlington, VA. The conference brought together more than 130 professionals in natural resources conservation to increase and improve communications in the conservation space. 🔹 RBFF spoke about the importance of conducting audience research to better understand the motivations and attitudes of your target audience. 🔹Additionally, RBFF shared resources states can utilize to improve their own marketing efforts. To learn more about ACI: https://www.aci-net.org/ #Conservation #Communications #PartnersinParticipation

This is not your grandfather’s fishing. Heck, it’s likely not your fishing either. And that’s intentional. The new Take Me Fishing Second Catch Collection was created to break through the clutter and meet women and girls who don’t currently fish in an unexpected place - the fashion realm - to convey the incredible benefits fishing can bring to their lives and inspire a new generation to give fishing a try. An extension of the Find Your Best Self campaign, the multi-faceted Second Catch Collection kicked off last week in partnership with Rentrayage and Teen Vogue and has already seen 67,000 views! 🔹Read press release: https://lnkd.in/e6fe3v22 🔹Watch campaign video: https://lnkd.in/eBQsPWrE 🔹Watch influencer content: https://lnkd.in/e8FiAAGe and https://lnkd.in/evbZRQSn #FindYourBestSelf #SecondCatchCollection #Confidence

RBFF hosted 125+ members of the fishing industry at its second annual Women's Engagement Breakfast during ICAST where attendees: 🎣 Got the latest on our Find Your Best Self campaign to inspire female participation in fishing and boating. 🎣 Heard the inspiring stories of Fishing Tackle Retailer (FTR) Owner Angie Thompson and Professional Angler Anastasia Patterson who are blazing a trail in the industry. 🎣 Contributed to the creation of nationwide database to help women find community in fishing. A special thanks goes out to our sponsors for helping make the event possible – FTR, Calcutta Outdoors, BAJÍO Sunglasses, Major League Fishing, Z-Man Fishing Products, Inc. #FindYourBestSelf #WomenMakingWaves #Community #ICAST2024 Photos: Joe Sills and Liz Hooper

RBFF President and CEO Dave Chanda spoke at the ICAST Industry Breskfast this morning, announcing new fishing participation stats from the Special Report on Fishing and upcoming research on the Psychology of Churn. American Sportfishing Association #ICAST2024

📣 BREAKING NEWS 📣 Fishing participation hits record high in 2023! Read press release and download infographic: https://lnkd.in/esBFqfbs #ResearchInsights #FishingParticipation #SpecialReport

Please join us in welcoming Emily Cope to the RBFF Board of Directors! “We are thrilled to welcome Emily to our Board of Directors,” said Dave Chanda, RBFF President and CEO. “Having worked together for years, I can attest to Emily’s extensive experience spanning from strategic planning to scientific field work. Her addition brings vital knowledge and representation from the southeast onto our board. Emily’s insights will further help drive new strategies to increase participation in fishing and boating while fostering a deeper connection to the outdoors.” Read full news release: https://lnkd.in/e2ugEzx4 #Leadership #BoardofDirectors #PartnersinParticipation South Carolina Department of Natural Resources

💥ACT FAST! Event almost full.💥

RBFF’s First Catch Centers are catching on across the U.S. These mobile centers equipped with everything needed for fishing, now total 31 across 26 states. Learn how different states are using these mobile fishing centers in 2 case studies from the California Department of Fish and Wildlife and the N.C. Wildlife Resources Commission. Both states share how they manage these centers logistically, and what successes they have achieved in bringing fishing to urban areas and reaching new angler audiences. Read more state R3 case studies here: https://lnkd.in/e5iBsUd6 #FirstCatchCenters #UrbanFishing #R3

Wishing you a happy and safe Independence Day!