Redpoint

If you’re a B2B marketing leader and you feel like it’s been tough this last year, you’re not wrong. 61% of CMOs reported the past year was the toughest of their careers. That’s according to a recent survey I conducted along with CMO Huddles and Bospar. What our research of more than 120 B2B CMOs and Heads of Marketing revealed was that despite a strong economy overall, marketing departments are facing significant challenges. 💡 76% are under increased pressure to deliver results with reduced budgets 🛑 50% report company layoffs and budget cuts 🤯 67% say the past year's pressures have impacted their well-being In our new report, "Underground Recession: The Hidden Strain on B2B CMOs," we discuss how this hidden recession is reshaping marketing departments and also provide CMOs and marketing leaders with actionable strategies to navigate these challenging times. Don't miss out on: 🔵Four key trends making life difficult for CMOs and heads of marketing 🔵Financial distress that is hitting marketing departments hard 🔵 Personal toll on marketing leaders' well-being 🔵 Perspective of nearly a dozen CMOs currently in the trenches 🔵 Strategies to adapt and thrive 👉 Read the full report here: https://lnkd.in/gCSVH5Ce #MarketingResearch #CMOInsights #HiddenRecession #B2BMarketing #ContentMarketing #MarketingStrategy #Bospar #CMOHuddles #Redpoint

The toll of the past year on CMOs and Head’s of Marketing hasn’t just been professional, it’s also been personal. In a recent research report, Redpoint produced in collaboration with Bospar and CMO Huddles, our findings highlight the immense pressure facing today's CMOs. 📈 Professional Pressure: • The CMO role has never been more demanding. • Two-thirds (67%) of marketing leaders say the past year's pressure has impacted their overall well-being. 💔 Personal Toll: • 80% got less exercise. • 70% took less time off. • 50% ate less healthily. • 40% reported weight gain. • 30% experienced a reduction in sexual activity. • 15% suffered from mental health issues due to stress. 👉 Read the full report to learn more about the challenges and some strategies to increase resiliency. https://lnkd.in/gCSVH5Ce #MarketingResearch #CMOInsights #HiddenRecession #B2BMarketing #ContentMarketing #MarketingStrategy #Bospar #CMOHuddles #Redpoint

What's really happening in today’s marketing departments? A recent survey by Bospar, CMO Huddles, and Redpoint of over 120 B2B CMOs and heads of marketing paints a grim picture: 📉 69% believe their industry is in a recession. 📊 61% feel the overall unemployment rate doesn’t reflect what is happening in their industry. 📈 62% feel the stock market gains are out of sync with their industry performance. These insights highlight a stark contrast between a more rosy overall economic picture for the US and the reality marketing leaders face. Discover more about the challenges and perceptions of CMOs in our latest report. 👉 Read the full report here https://lnkd.in/gCSVH5Ce #MarketingResearch #CMOInsights #B2BMarketing #ContentMarketing #MarketingStrategy #Bospar #CMOHuddles #Redpoint

Just jumping on to Jessica Coleman Scroggins post to say I was at this retreat and echo what she said. Running your own business can be a lonely venture, but having peers who support each other has been one of the most rewarding parts of running my own business. Not to mention a fabulous coach Ed Gandia who has helped me grow not only my business but my mindset.

🎉Celebrating a win with the Telarus team today with the launch of their first annual Tech Trends report! 🔎There are valuable insights in this report for anyone who markets or sells IT solutions. Here's a sneak peek🕵️♂️ of what you'll find: ✨Key factors influencing the IT purchasing decisions of top CXOs over the next five years. 📈Insights into the buying behaviors and trends from high-growth Telarus technology advisors. 🌐What capabilities and emerging technologies IT buyers are most interested in You can check out the full report here👇 https://lnkd.in/gm_aW46S