From overseeing thousands of projects to flying drones for that perfect shot, Alex Feber, CCAP II, our Creative Services Manager, knows what it takes to deliver top-tier customer advocacy assets. In this insightful discussion, our Manager of Creative Services takes us behind the scenes of #customeradvocacy, sharing his decade-long experience in crafting compelling visual content. From managing video shoots to translating brand identities into impactful assets, he provides a detailed look at the creative process and the importance of attention to detail. Explore his insights on creativity, technology, and more in our latest blog Q&A!
Referential, Inc.
Business Consulting and Services
Los Gatos, CA 386 followers
Customer Marketing & Advocacy expertise
About us
Referential, Inc. is a US corporation established in 2012, but our experience in the advocacy and reference sector spans more than two decades. The company has always specialized in delivering innovative, high-quality advocacy-related services. Today, Referential boasts a talented group of seasoned professionals with experiences that span a diverse range of disciplines. We're headquartered in Los Gatos, California, and have both a multi-national presence and in-house multi-lingual capabilities. Our team has a very diverse and eclectic set of interests and experiences that we might confess to once we get to know you better! Without naming names, we've authored hundreds of articles about operas, musicals and plays, and had multiple watercolor exhibitions. Between us we've visited 70+ countries, there are a couple of state finals soccer players, and multiple licensed pilots; and these are just a few of the things we'll own up to. Together we are Referential!!
- Website
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http://www.referentialinc.com
External link for Referential, Inc.
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- Los Gatos, CA
- Type
- Privately Held
- Founded
- 1994
- Specialties
- customer advocacy programs, customer marketing, metrics and reporting, deliverables creation - web, print, video, Advocate recruitment, Reference request fulfillment, Program management, Advocacy data management, Advocate nurturing, Advocacy training, Customer marketing strategic guidance, and Reference System Management guidance
Locations
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Primary
18360 Knuth Road
Los Gatos, CA 95033, US
Employees at Referential, Inc.
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Emily Duguid
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Helen Feber, CCAP III
Customer Marketing & Advocacy Expert | 2022 CustomerX Industry Achievement Award |2023 & 2022 TOP100 CMA Strategist | "10 Most Influential Women…
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Jennifer Doyon, CCAP II
Principal, Referential | Customer Advocacy Consultant | Top 100 CMA Strategist 2024
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Ryan S. Quackenbush, CCAP II
Customer Engagement and Advocacy Programs | 2024 Top100 CMA Influencer & Strategist
Updates
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Referential, Inc. reposted this
We're very excited to be sponsoring the #ObsessionCLGTour2024 In San Francisco, hosted by Base - Customer Led Growth! Obsession SF kicks off tomorrow, but if the west coast is too much of a commute, be sure to register for the Boston session taking place on September 16-17 (link provided in the comments). This event presents such a great opportunity to connect, share insights, and celebrate the progress we’ve made as a community. Referential Principal Jennifer Doyon, CCAP II will be in attendance along with Emily Feber, CCAP II, so please don't hesitate to introduce yourselves! They're looking forward to engaging with industry peers and exploring new opportunities for collaboration. We hope to see you there!
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We're very excited to be sponsoring the #ObsessionCLGTour2024 In San Francisco, hosted by Base - Customer Led Growth! Obsession SF kicks off tomorrow, but if the west coast is too much of a commute, be sure to register for the Boston session taking place on September 16-17 (link provided in the comments). This event presents such a great opportunity to connect, share insights, and celebrate the progress we’ve made as a community. Referential Principal Jennifer Doyon, CCAP II will be in attendance along with Emily Feber, CCAP II, so please don't hesitate to introduce yourselves! They're looking forward to engaging with industry peers and exploring new opportunities for collaboration. We hope to see you there!
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We are delighted to announce that Referential is sponsoring the 2024 Obsession CLG Tour, hosted by Base - Customer Led Growth in San Francisco August 21-22 and in Boston September 16-17. Supporting our technology partners is at the core of what we do, and this event is a fantastic opportunity to connect, collaborate, and celebrate our achievements in the CMA space. We're looking forward to meeting with industry peers, forging new connections, and sharing insights that drive continuous success. Hope to see you there! Link to register in comments below #customeradvocacy #customermarketing #customerledgrowth
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🌟 Customer Testimonial Highlight 🌟 Our team takes pride in our approach, flexibility, and ability to deliver timely content. Working with Rachel Abasi and her team at Epicor is a lesson in professionalism, and we want to take the chance to thank them for the opportunity to help tell their customers' stories. Our clients' trust means the world to us at Referential, and we are dedicated to consistently deliver compelling results! #ClientSuccess #CustomerStories #CustomerAdvocacy
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Happy 4th of July from all of us at Referential! Let's take a moment to reflect on the freedoms we cherish and the opportunities they bring. We hope you enjoy a day filled with joy, celebration, and togetherness. Whether you're watching fireworks, enjoying a BBQ, or simply spending time with loved ones, have a safe and happy Independence Day!
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💡 The final edition of our Partner Platform Overview series is here, and we're thrilled to feature Influitive! Discover our top favorite features and how Influitive can transform your advocacy programs. #CustomerAdvocacy #TechInnovation #AdvocacyPlatform
Influitive: Comprehensive Platform for Customer Advocacy and Community Engagement — Referential
referentialinc.com
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We are dedicated to continuously exploring and adopting any and all new and creative technologies that can serve the needs of our clients. Today we’re publishing the seventh blog in our Partner Platform Overview series detailing features and experiences working with cutting edge tech. 🤖Today we’d like to chat about Deeto! Learn why we're excited to see #AI simplifying content creation, smartly matching prospects, and tracking engagement!🤖 #CustomerAdvocacy #TechTrends #CustomerFeedback
AI in Action: Customer Advocacy with Deeto
referentialinc.com
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🐳At Referential, we strongly believe that our success is directly tied to the success of our clients. To ensure their programs are successful, and that we can measure the impact, it’s often very handy to have tools in place to assist! We just published the sixth blog in our rapid-fire series delving into the various partner platforms that we work with for our clients, and our latest posts subject is Orca!🐳 🐳If you're looking to streamline your customer advocacy efforts, from real-time alerts for key contacts to powerful data visualization, check this post out to see how AI-driven recommendations and automated scheduling can enhance your outreach and engagement strategies.🐳 #CustomerAdvocacy #Salesforce #DataVisualization #MarketingTech
Enhance Customer Advocacy with Orca's AI-Driven Salesforce Native Solutions — Referential
referentialinc.com
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If you're counting along with us, we're pleased to share with you the fifth edition of our ongoing blog series exploring the diverse partner platforms we collaborate with for our clients! Are you hoping to enhance your #customeradvocacy efforts and / or transform your #customermarketing strategies? 🤖🚀 We're very excited to share our latest blog all about SlapFive: Customer Marketing! 🚀🤖 Discover how #SlapFive helps businesses leverage customer stories, integrate with existing tools, and automate engagement to drive measurable results. From asset and content management and generation, to the new Advocate Job Change Tracker, let's discuss some of its impressive features! #CustomerAdvocacyPlatform #ReferenceManagementSoftware #Innovation #CustomerEngagement
Customer Advocacy Gets a High Five with SlapFive
referentialinc.com