Here's a peek at what you missed, if you missed our August Expert Session! 🤘 Matthew broke down the key tiers of messaging to focus on when planning ad creative, then went to the chat to put this into practice live! He asked the audience for websites to analyze, and went through with direct and actionable feedback - make sure to check out the whole video on YouTube to see it step by step!
Refine Labs
Advertising Services
Boston, Massachusetts 41,463 followers
Leading B2B Digital Marketing and Demand Generation Agency
About us
Refine Labs is a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies. Using results from campaigns that we actually execute, we build demand strategies and research for our clients that no other firm can offer. Not only do we stop customers from marketing like it’s 2013, but we’re also creating a content marketing model that other B2B companies can (and should) replicate. We’ve proved how a consistent organic presence has higher distribution than 99% of corporate blogs. We’ve proved that a podcast drives more pipeline than an army of SDRs. We’ve proved that strong creative and targeting beats any martech. We’ve proved that you can command Dark Social by optimizing content for how people actually buy—through communities, word of mouth, and other untrackable channels—not hiding value behind forms or buried in a blog. Most importantly, we don’t wait for customers to show “intent” to show interest. We’re there from the start. And when they’re ready to buy, it’ll be a no-brainer. Marketing has changed. The old playbook doesn’t work. You need to start doing what’s best for your brand, not what’s easiest to track. Get in touch at refinelabs.com or listen to our Founder, Chris Walker, chat with today’s top B2B leaders on the Revenue Vitals podcast.
- Website
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https://www.refinelabs.com
External link for Refine Labs
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Boston, Massachusetts
- Type
- Partnership
- Founded
- 2018
- Specialties
- Digital Marketing, Social Media, Web Design, Web Development, Video Production, Content Strategy, CRM, Marketing, Marketing Automation, Facebook Advertising, Google Adwords, Analytics, Marketing Attribution, Email Marketing, Revenue Operations, Marketing Strategy, Marketing Operations, Sales Operations, Salesforce, and HubSpot
Locations
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Primary
867 Boylston Street
5th Floor #1462
Boston, Massachusetts 02116, US
Employees at Refine Labs
Updates
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Forget a snack, today we're serving a whole meal. Malin and Libby are back, talking remarketing! In this episode, they cover: ➡ Measurement: how to keep an eye on analytics and what trends to learn from ➡ Budget allocation: what percentage to typically invest in each ad type ➡ Experimentation: different test formats that have started to show positive signals. See the whole episode here: https://lnkd.in/g3ix-bj4
Remarketing: Measurement & Budget Allocation
https://www.youtube.com/
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Our August Expert Session recording is Live! 🤘 Matthew Sciannella and Chris Walker spent an hour delivering detailed analysis, actionable feedback, and tips on repurposing website content for ad creative. This is one you're going to want to fire up this YouTube link, because Matt came prepared with detailed screen share examples to walk through! If you loved this event, make sure you register for next Tuesday's session on YouTube ad strategy, featuring Malin Wijenayake ! https://lnkd.in/gRKeP44r
Expert Session: Repurposing Website Content for Ad Creative
https://www.youtube.com/
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What are the 5 benchmarks to hit before starting paid B2B ads? Megan Bowen joined Sam Dunning on Breaking B2B to cover these milestones and more!
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Every journey needs a first step - content creation is no different, but it can feel like that first step is an Olympic long jump. Megan Bowen breaks down approachable action steps to take if hosting a weekly event or even getting on video feels too intimidating as you start a commitment to creating content. Will you take the leap to get yourself started? Let us know how we can help encourage and support you in your journey!
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We've teamed up with HockeyStack and Canberk Beker to bring Q2 revenue benchmarks to The Vault. This report dives into data from 94 B2B SaaS companies, analyzing spend versus pipeline and revenue performance. The trends are worth a look—check them out! P.S. We've got an awesome lineup of playbooks coming your way in Q4. Stay tuned!
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We've got a 2-for-1 Deal on Snacks Today! Libby Schell and Malin Wijenayake joined forces to cover Remarketing strategies. Today they start by outlining objectives to consider before launching a remarketing campaign, and the processes of choosing the right audiences and content. Watch: https://lnkd.in/g5R3Ae6H
Remarketing: Objectives & Processes
https://www.youtube.com/
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Does your YouTube Ad Creative need a refresh? Malin Wijenayake is joining Chris Walker for our September Expert Session to help dust off your old goals, metrics, and content, and give you the tools to polish your whole YouTube Strategy. Registration Link in the comments 👇
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What's Your Why? With seven years of experience in marketing and advertising, our Senior Copywriter Erik Sena has developed creative campaigns and executions for brands like Google Store, BlackBerry, Foursquare, and Zscaler at agencies across the United States. In his recent piece for the Vault, Erik shares insights and processes for writing with your Why at the center.
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Inconsistent pipeline definitions significantly impact performance, whether you're leading a SaaS company or deep in GTM strategy, which can make benchmarking nearly impossible. To solve this, we've standardized the term HIRO in our reporting - a crucial tool for B2B leaders. HIRO (High Intent Revenue Opportunity), is a lead from a high-intent source (e.g. demo request) that reaches a deal stage with 25%+ win rate over the last 6 months. But we'd like to hear more from you - how are you defining pipeline today? What challenges has it posed?