Regenerative Organic Certified® (ROC™) is a revolutionary new label for food, fiber, and botanical ingredients and products. ROC™ is based on three pillars that require farmers to use practices that ensure healthy soil, pasture-based animal welfare, and fairness for farmers and workers. Regenerative Organic Certified® is overseen by the 501(c)3 nonprofit Regenerative Organic Alliance (ROA), a group of experts in farming, ranching, soil health, animal welfare, and farmer and worker fairness. Led by Rodale Institute and spearheaded by Dr. Bronner’s and Patagonia, other founding members of the Alliance include Compassion in World Farming, Fair World Project, White Oak Pastures, and the Textile Exchange. The ROA has been established to continuously review and update the certification guidelines. At the Regenerative Organic Alliance, we envision a world free of poisonous chemicals, factory farming, exploitation, soil degradation, habitat destruction, pollution, short-term thinking, corporate bullies, greenwashing, and fake food. Instead, we imagine a world in which farmers, brands, policymakers, educators, researchers, and individuals come together to create a healthy food system that respects land and animals, empowers people, and restores communities and ecosystems through regenerative organic farming. Farm like the world depends on it.™
External link for Regenerative Organic Alliance
Sebastopol, California 95472, US
Regenerative Organic Alliance reposted this
At Newtopia Now representing PCC Community Markets on a superstar panel discussing Regenerative Organic agriculture with Elizabeth Whitlow from Regenerative Organic Alliance, Ryan Zinn from Dr. Bronner's and Sarah Jones from Jones Family Farm in CO. This group gives me hope that our food system can be an incredible force for good in healing our planet. Thank you!
Today is the first day of Newtopia Now and the ROA's very own, Elizabeth Whitlow will be joining forces with other industry leaders to talk about best practices for partnering with brands that prioritize regenerative agriculture, organic farming, and sustainable packaging. Elizabeth will be joined by an all star line-up of colleagues for one dynamic conversation, including Matthew Dillon of the Organic Trade Association, Elizabeth Candelario of Mad Agriculture, Courtney Pineau of The Climate Collaborative, and Ryan Pintado-Vertner of Smoketown, LLC!
Message from our Board of Directors: A New Chapter Ahead! We are proud to share that the impact of the Regenerative Organic Certified® (ROC™) program has reached new heights, with a presence in 97 countries, spanning over 15 million acres and 450 different crop types. This growth has been made possible by the hard work and dedication of Elizabeth Whitlow, our Executive Director of the past six years, the ROA team, as well as the support of nearly 200 licensed brands bringing over 1,550 products to market. In just six years, the ROA has evolved into the organization we envisioned, setting the gold standard for regenerative agriculture under Elizabeth’s leadership. As announced to our community earlier today, Elizabeth has stepped aside her post as Executive Director to pave the way for new leadership to continue the legacy and grow ROA tenfold in response to the urgent climate crisis, transforming agriculture worldwide. As we embark on this search, we are excited to share that Elizabeth will continue serving ROA as a Strategic Advisor and Board member. To ensure a seamless transition, Elizabeth and the ROA team are welcoming and already working alongside, La Rhea Pepper, founding Board member of the ROA and former CEO of Textile Exchange, as the Interim CEO. To propel this ambitious mission, the ROA Board is leaning-in to further develop organizational resources, staff, and infrastructure to support this next phase of growth for the ROA. The Board is actively seeking a transformative CEO with a proven track record of scaling organizations with audacious goals. This new leader will drive fundraising efforts and steer the ROA towards a sustainable future. Please join us in sharing your appreciation for the strong foundation Elizabeth has laid over the last six years. If you know someone who aligns with our vision and could be a strong contender for the CEO role, we invite you to nominate them. Stay tuned for the official job announcement on LinkedIn, and join us in shaping the future of regenerative agriculture! #RegenerativeOrganic #CEOsearch #JobOpportunity #SustainableFuture #regenerativeagriculture #regenerativefarming
📣Mark your calendar and join us for a free webinar on August 21st!📣 As part of our Regenerative Organic Learning Center (ROLC) program, we will be hosting a series of pre- field day webinars that will bring together industry leaders for a dynamic discussion centered on the details of what it means to be Regenerative Organic Certified and the value it brings to our food system and planet. Join in on the first webinar of the series as team members of the Regenerative Organic Alliance and land stewards of the first ROLC host farm, Breathe Deep Farm, collaborate and share their unique perspectives of regenerative organic agriculture and what inspires them in building this alliance. Happening on Wednesday August 21st at 11am PST/ 2pm EST via Zoom. To register please sign up here: https://lnkd.in/gm_eWD8U Benjamin Fahrer Elizabeth Whitlow
Regenerative Organic Alliance reposted this
The 2025 #SXSW Panel Picker is officially here - and we need YOUR help to ensure our panel on women-led brands that are building a regenerative revolution is selected! ⬇️ SIMPLi co-founder Sarela Herrada, Lundberg Family Farms’ Brita Lundberg, and Patagonia Provisions’ Jen Berliner are coming together to lead a discussion about how their companies are setting the gold standard for farming, uplifting indigenous female farm communities in the global south, and disrupting the industry. With Esha Chhabra, author of Working to Restore and Forbes regenerative columnist, moderating this important conversation, we’re teaming up to connect with and inspire audiences and show them how we’re transforming our food system to be better for people, producers, and the planet. Please help us share this important conversation by VOTING UP for our panel here, and sharing with your friends and family! https://lnkd.in/eNepes2B #EatSIMPLi #RegenerativeOrganic #RegenerativeOrganicAgriculture #Community #WomenLedBusiness #WomenOwnedBusiness #Panel #Events
We have teamed up with our friends at Bonterra Organic Estates to submit a panel for SXSW 2025, and now we need your help to bring it to fruition. Cast your vote for our panel at the link below!
We need your support! Our proposed panel for SXSW 2025 is now open for community voting, and we’d love your help to make it a reality! Our panel will feature our own Joseph Brinkley and Elizabeth Whitlow from the Regenerative Organic Alliance, plus an immersive regenerative organic sensory experience. 🌿 It's easy to vote: -Visit our panel page linked below -Create an account and log in -Once logged in, click "vote" -Bonus: add a comment about why you think this panel would be great! Voting ends on Sunday, August 18. We hope to see you in Austin in 2025!🚀 🍷 #SXSW2025 #RegenerativeOrganic #Innovation #Sustainability #Wine
Estimados Colegas y Amigos, Producers Trust está organizando un Webinar gratuito en Español donde la ROA (Regenerative Organic Alliance) compartirá conceptos de Agricultura Orgánica Regenerativa y requisitos y oportunidades de nuestro programa Regenerative Organic Certified®. El mismo se realizará el Martes 27 de Agosto y estará a cargo de la Ing. Agr. Cristina Comezaña. Ver horario según ubicación y forma de registro en el flyer. Los esperamos! https://lnkd.in/dxu7A6aN
We are excited to announce the launch of the Regenerative Organic Learning Centers (ROLC), led by Benjamin Fahrer, as an ROA pilot program this year with five farms from distinct regions across the U.S. These farms represent a spectrum of how regenerative organic practices, outlined in the ROC ™ Framework, are implemented by our certified operations. Each one of these farms demonstrates its own unique and brilliant approach to being Regenerative Organic Certified ®. The ROLC participating farms have been selected in hopes of inspiring other farmers in their regions to adopt and adapt more regenerative organic methods, for the greater good of our soils, people, planet, and animals. Our goal is to continue strengthening and expanding our alliances within each subregion. These are dynamic field days in which we will be building networks of resources, sharing ideas, understanding technical applications of ROC™ practices and how to become certified. We will also be developing and exploring opportunities that exist between buyers, partners, farmers and organizations within each bioregion. Check out below which farms will be participating in the ROLC program and when their field day is happening- please note, while we would love to invite all our friends and advocates of regenerative organic agriculture, space is limited to farmers and buyers within the region. But there are still ways you can participate; we will be hosting a webinar prior to each field day that anyone can attend, and we will also be sharing highlights to our page from each farms field day! 🌾Northeast: Breathe Deep Farm, Hudson Valley, NY 🌾Midwest: A-Frame Farm, Madison, MN 🌾West Coast: The Ecology Center, San Juan Capistrano, CA 🌾Southeast: Heal The Planet Farm, Summertown, TN 🌾Southwest: Oatman Flats Ranch, Gila Bend, AZ Stay tuned for virtual ROLC highlights to come!
Every inch of a regenerative organic farming operation is bursting with life, movement, and vitality. From the microscopic bacteria moving through the soil to the ruminant’s grazing above; each organism has a crucial role in creating a healthy and robust environment. The more life that the soil supports, and the more life that supports the soil, makes for a system full of abundance. The majority of the organisms found in a regenerative organic operation are below the soil; with some million of different species and billions of organisms that make up one complex web of microscopic and macroscopic life that ultimately helps bring nutrient dense food to our plates. This is why soil health is one of the key components of the Regenerative Organic Certified® framework, because if we feed the soils well, they feed us even better.
What a tremendous milestone for EILEEN FISHER, INC.! Sustainable fibre cultivation is thier top priority in creating thier product line and by brining Regenerative Organic Certified® cotton products to the market, they are one of the few brands who are bridging the gap between hotlsitic agriculture and fashion.
100% of the cotton in our line is organic. We can do better. We’re working toward a higher standard—Regenerative Organic Certified® cotton that nurtures soil health and biodiversity. Not only is Regenerative Organic Certified® cotton completely traceable from the fields to the factory and grown without hazardous pesticides or herbicides, it goes a step further: It’s cultivated using farming methods that enrich the soil. Equally important, it supports the well-being of farmers and surrounding communities. For us, the program isn’t just another certification—it’s a holistic way of thinking that puts the health of people and planet first. Visit the Journal and check out the Regenerative Organic Alliance to learn more.