August is National Black Business Month, and #JCPenneyBeauty is proud to recognize the contributions of Black-owned and -founded brands to our brand assortment, opening a world of beauty to people of all backgrounds. JCPenney Beauty was launched with inclusivity at the core, and from the start, has sought to celebrate diversity through a unique product assortment including dozens of Black-owned brands, many of whom never had physical shelf space before. We are also a sponsor of the LIFT Beauty Accelerator, a brand incubation initiative created with a mission to empower Black and Brown female beauty brand founders to grow their businesses.
JCPenney Beauty makes inclusive beauty products widely accessible via assortment, availability, and price point. Paired with its more than 600 JCPenney Salons, 3,000 dedicated beauty associates and 6,000 stylists with knowledge on products and beauty needs for different skin tones, hair textures and more, every customer can be supported with tailored recommendations.
Shop products from Black-owned and -founded brands like Relevant: Your Skin Seen, Flawless by Gabrielle Union, Bossy Cosmetics Inc., Urban Hydration, Canviiy, GOLF le FLEUR* and more: https://lnkd.in/gDZgbMXu