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Northwestern University Retail Analytics Council
Research Services
Evanston, Illinois 505 followers
Leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of tech
About us
Retail Analytics Council (RAC) is the leading research institute focused on the study of consumer shopping behavior across retail platforms and the impact of technology.Established in august 2014, RAC is an initiative between Medill’s Integrated Marketing Communications department, Northwestern University and the Platt Retail Institute. MISSION The mission of the Retail Analytics Council (RAC) is the study of consumer behavior across shopping platforms to provide an understanding of how these impact retailers, particularly as new technologies are introduced. The RAC unites industry, faculty, students, and its Advisory Board members for the study and exchange of ideas. The RAC is a global initiative between the Medill School, Integrated Marketing Communications Department, Northwestern University, and the Platt Retail Institute. GOALS -Educate students and professionals in the field of retail consumer analytics. - Assist students in securing positions in retail consumer analytics, research, and related fields. - Produce and publish academic and industry research. - Serve as a thought leader focused on retail consumer analytics among industry, academic institutions, and other research entities. - Lead executive education programs on retail consumer analytics and related topics. - Organize professional workshops, seminars, and online training for industry professionals. - Create an operative Research and Education Center that is affiliated with the Integrated Marketing - Communications Department at Northwestern University.
- Website
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http://rac.medill.northwestern.edu
External link for Northwestern University Retail Analytics Council
- Industry
- Research Services
- Company size
- 2-10 employees
- Headquarters
- Evanston, Illinois
- Type
- Educational
- Founded
- 2014
Locations
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Primary
Get directions
1870 Campus Drive, 3rd Floor
Evanston, Illinois 60208, US
Employees at Northwestern University Retail Analytics Council
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George Nahra
Customer, Digital and Data Centric Retail Strategy Leader I Thought Partner to C-Suite I Business Development and Innovation Driver I Senior Operator
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AJ Sutera
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Gregory Otte
Head, Americas Retail Operations & Strategy at Google
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Sumit Anand
Chief Strategy and Information Officer at At Home Group Inc. **Forbes CIO Next List: 2023** ** Constellation Business Transformation 150 (BT 150)…
Updates
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The Hispanic population in the U.S. is growing and influencing retail in big ways. With unique spending habits, media preferences, and household dynamics, this demographic offers key insights for targeted marketing. Read more about how these trends could impact your retail strategy. https://loom.ly/t00qDs0
Retail Trends Among Hispanic Consumers - Medill Spiegel Research Center
https://spiegel.medill.northwestern.edu
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The Rise of Private Labels and Shifting Brand Loyalty. Private labels are growing fast, and brand loyalty is fading. Walmart and Amazon continue to dominate, but the retail landscape is changing. Read the full article to learn more! https://loom.ly/OGExgJY
Customer Preferences in Retail: Private Labels and Brand Loyalty - Medill Spiegel Research Center
https://spiegel.medill.northwestern.edu
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Families spent an average of $874 on school essentials, while college-related expenses soared to $1,364.75. Electronics and clothing were top priorities, with laptops and tablets leading the charge. However, nearly 70% of shoppers face higher prices, so many have turned to gently used items to save. The rise in homeschooling also played a big role, driving up demand for school supplies and electronics. 🛒 Curious about how these trends shaped the season? Read the latest article in the Retail Tech Bulletin. https://loom.ly/CqqalBM
What Retailers Need to Know about Back-to-School and College Spending - Medill Spiegel Research Center
https://spiegel.medill.northwestern.edu
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Read our latest findings on the July Fourth holiday! From traditional cookouts to booming fireworks, discover how Americans marked this beloved holiday. Plus, find out why celebrators reported higher happiness levels in love life, work, and more. https://loom.ly/7-SuUwQ 🍔🎆 #July4thCelebration #HolidayTrends #HappinessIndex
Retail Trends, Spending, and July Fourth Celebratory Patterns - Medill Spiegel Research Center
https://spiegel.medill.northwestern.edu
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The Fourth of July is the second most popular American holiday, following only Christmas. Read more from our "Retail Trends, Spending, and the Fourth of July Celebratory Patterns" research article: https://loom.ly/7-SuUwQ
Retail Trends, Spending, and July Fourth Celebratory Patterns - Medill Spiegel Research Center
https://spiegel.medill.northwestern.edu
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Did you know that Easter ranks second only to Mother’s Day in popularity among American celebrations? Easter is the second most popular religious holiday in America, with 80.7% of adults planning to celebrate it in 2024. Celebrants are not only happier but also more inclined towards spending, especially online. Read more in our latest research article, "Retail Trends, Spending, and Easter Celebratory Patterns."
Retail Trends, Spending, and Easter Celebratory Patterns - Medill Spiegel Research Center
https://spiegel.medill.northwestern.edu
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The Super Bowl, deeply ingrained in American culture, significantly shapes consumer behavior and happiness. In this article, we shed light on its broader impact. Read the Retail Tech Bulletin Special Edition.
Super Bowl Watching: Consumer Behavior and Happiness - Medill Spiegel Research Center
https://spiegel.medill.northwestern.edu
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Dive into the fascinating insights shared by Navjit Bhasin, Founder & CEO of Newmine, on how Generative AI is set to elevate the voice of the customer in the retail industry. 🛍️🗣️ Read the full article here: https://loom.ly/JLzeBNs #GenerativeAI #CustomerFeedback #RetailTech
How Generative AI Will Raise the Voice of the Customer - Medill Spiegel Research Center
https://spiegel.medill.northwestern.edu
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Explore the Latest in Retail Innovation! 🛒 In our Retail Tech Bulletin, we dive into cutting-edge topics: 1️⃣ "Robots and the NIST AI Risk Management Framework" by Andra Keay, Founder @siliconvalleyrobotics.2️⃣ "How Generative AI Will Raise the Voice of the Customer" by Navjit Bhasin, CEO of Newmine. 3️⃣ "Retail Theft and Consumers" by Dr. Martin Block, Professor Emeritus at Northwestern University. Get insights from industry leaders! Subscribe to our quarterly publication: https://loom.ly/_KEH7ro #RetailTech #Innovation #RetailAnalytics #SubscribeNow
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