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The Paralympics show that the human spirit isn’t just competing—it’s breaking through. These athletes push past what we think is possible, revealing the true power of grit and heart. It’s a call to show up, cheer loud, and believe in something bigger than medals. It’s about the fight, the courage, and what it means to truly live. Seeing the 'Assume That I Can' campaign lit a spark in us. It reminded us how important it is to challenge stereotypes and celebrate the power of potential. Inspired by this message, we felt a deep need to push for more awareness and education about the incredible stories and journeys of Paralympians. Both the campaign and the Paralympics serve as powerful reminders that ability isn't defined by limits but by the will to break through them. So, we’re sharing and giving some presence to the Philippine team in Paris. Get to know more about them and join us in supporting this movement: https://lnkd.in/gWPRKwzJ More to come... #MabuhayAngParaAtletangPilipino #EndTheStereotypes

🌍 Seamless Global Collaboration: From Concept to Execution Bringing this campaign to life required collaboration across continents. Our team, working closely with TBWA, navigated time zones and cultural nuances to ensure the campaign resonated in the local market. We chose to shoot the live-action elements in Manila, where our experienced team managed the complex interplay between animated and real-world components. Coordinating a global team with diverse expertise under tight deadlines, while maintaining a consistent creative vision across all elements. We leveraged our global network, ensuring seamless communication and collaboration across different time zones. Our Manila-based team handled the live-action shoots, integrating them flawlessly with the animated elements. This meticulous coordination allowed us to maintain the campaign’s creative integrity, resulting in a cohesive final product that successfully blended animation with live-action. #CreativeAdvertising #AnimationInMarketing #BrandInnovation #GlobalCollaboration #StorytellingStrategy

Testing what AI can do with some simple text prompts. Total LSD trip!

🎨 Animating the Everyday Struggles: Bringing a Character to Life At the core of the campaign was our animated office worker, whose energy depletion was symbolized by a low battery icon. As he slumped over his desk, surrounded by the demands of work—represented by icons of calendars, documents, and clocks—his energy drained visibly. His revival came when he engaged with McDonald’s "Power Pack" meals, highlighted by the transformation of his battery icon from red to fully charged. The key challenge was to create a character that felt relatable to the audience, ensuring the animation effectively communicated both the physical and mental toll of a demanding workday. We crafted a character that visually embodied the everyday struggles of office workers, using a low battery icon as a powerful visual metaphor. The character’s interactions with work-related icons and his subsequent rejuvenation after consuming McDonald’s meals were designed to resonate deeply with viewers. By focusing on this relatable narrative, we ensured that the animation connected with the audience on both an emotional and visual level. #CreativeAdvertising #AnimationInMarketing #BrandInnovation #GlobalCollaboration #StorytellingStrategy

🚀 Breaking New Ground: Innovating with Animation for McDonald’s McDonald’s Shanghai needed a campaign that stood out in a bustling market, and TBWA approached us to help create something truly innovative. The concept? An animated office worker, drained and overworked, finds his energy restored by McDonald’s new "Power Pack" meals. The character’s struggle with exhaustion, represented by a low battery icon, mirrored the daily grind many people face. The client was initially hesitant about using animation, concerned it might not connect with the audience as effectively as live-action. They feared animation wouldn’t evoke the same emotional response. We illustrated how animation could vividly depict the office worker’s exhaustion and subsequent revitalization in a way that live-action might not. The low battery metaphor was a universally relatable visual cue that clearly conveyed the idea of energy depletion and renewal. By focusing on the narrative and emotional depth that animation could offer, we convinced the client of its effectiveness, ultimately paving the way for a successful campaign. #CreativeAdvertising #AnimationInMarketing #BrandInnovation #GlobalCollaboration #StorytellingStrategy

In a world where everything is connected, the best ideas come from blending different perspectives. That’s what we aimed to do with Drag Race Fighter—take the fierce, expressive world of drag and mix it with the intense, strategic realm of gaming. Two cultures that, at first glance, might seem worlds apart, but when you look closer, you see the connections. Transculture is about more than just blending styles—it’s about creating something new from the best of what each has to offer. With Drag Race Fighter, we wanted to show that creativity knows no boundaries. By crossing cultural lines, we made something that speaks to people from all walks of life. It’s a reminder that when we support and celebrate diversity, we enrich our collective story. If this idea of transcultural creativity speaks to you, let’s connect. You can reach out to us at https://buff.ly/3WPsOha or drop us a DM. There’s a lot more to explore together. #Transculture #DragRaceFighter #Creativity #CulturalFusion #Innovation

Animation and Character: Breathing Life into Drag Race Fighter There’s something powerful about animation. It’s more than just pictures moving on a screen—it’s the art of bringing characters to life. With Drag Race Fighter, we set out to do more than just design cool characters. We wanted to capture the essence of two worlds: the over-the-top, vibrant world of drag and the high-stakes, strategic world of fighting games. When we animate a character, we’re not just drawing lines—we’re channeling a spirit, an energy. We pushed the boundaries of both drag and gaming cultures to create something that feels larger than life, yet deeply relatable. It’s in the exaggerated makeup, the dramatic gestures, the way these characters move and fight. It’s all about making something that’s not just seen, but felt. If you’re passionate about creating work that breathes, moves, and connects, we’d love to chat. Reach out to us at https://buff.ly/4dxh9ea or shoot us a DM. Let’s bring more characters to life. #Animation #CharacterDesign #DragRaceFighter #Storytelling #CreativeProcess

Movement Marketing: Drag Race Fighter as a Bridge Between Cultures We’ve always believed that to really connect, a brand needs to stand for something beyond the product. When we created Drag Race Fighter, it wasn’t just about entertainment—it was about saying something real, something that matters. We looked at the fierce world of drag competitions and the intense culture of gaming and saw a common thread: both are about fighting for identity, for recognition, for a place in the world. By merging these two cultures, we weren’t just creating a game—we were building a bridge. A way to show that the fight for acceptance in the LGBTQIA+ community isn’t so different from the battles fought in gaming. Both require strategy, creativity, and a refusal to back down. That’s the heart of Drag Race Fighter. If this resonates with the way you see movement marketing—where brand and cause intersect—let’s connect. You can reach out to us at https://buff.ly/4dxh9ea or DM us directly. Let’s create something that matters. #MovementMarketing #DragRaceFighter #Purpose #SocialImpact #BrandStory

Subculture Marketing: Bridging Cultures in Drag Race Fighter When we set out to create Drag Race Fighter, we didn’t just want to make something flashy—we wanted to tap into something real. There’s magic in subcultures, a kind of raw authenticity that’s impossible to fake. Drag culture and gaming might seem like distant worlds, but both are about pushing boundaries, expressing identity, and thriving on the edge. By bringing these two together, we weren’t just creating content; we were bridging a gap. We took the bold, unapologetic energy of drag and fused it with the competitive spirit of fighting games. The result? Something that feels true to both worlds—a project that resonates because it’s born from a deep understanding of what makes these communities tick. If you’re drawn to projects that connect with real people in meaningful ways, let’s talk. Reach out to us at Rezonate or drop us a DM. There’s always room for more voices in this conversation. #SubcultureMarketing #DragRaceFighter #Authenticity #CreativeStrategy #Community

🌈 Innovating at the Intersection of Culture and Creativity: Drag Race Fighter 🎮 In a rapidly evolving world, where the challenge is not just to keep pace but to break new ground, innovation becomes essential. This Pride Month, Drag Race Fighter emerged as a bold exploration of how creativity can resonate with cultural movements and foster genuine connections. By blending the vibrant energy of drag culture with the interactive dynamics of fighting games, this project stands as a testament to what happens when creativity meets cultural relevance. The aim was to push boundaries, to find that sweet spot where creative expression and cultural significance converge. Drag Race Fighter reimagines drag queens as fierce game characters, not merely for visual impact, but as a means to authentically engage with and amplify the voices within the LGBTQIA+ community. The exaggerated designs and interactive storytelling go beyond stylistic choices—they’re strategic tools crafted to capture attention and drive deep, meaningful engagement. What sets Drag Race Fighter apart is its ability to translate a culturally significant movement into a creative format that’s both nostalgic and forward-thinking. By merging the emotional intensity of drag with the immersive experience of gaming, the project challenges viewers to think differently—about art, about activism, and about the role creativity plays in these conversations. As the demand for innovative, culture-driven content continues to grow, there’s an opportunity to explore new creative frontiers. This project is just the beginning, a glimpse into the possibilities when creativity is harnessed to not only capture attention but to set new standards. If this rezonates with you reachout at https://buff.ly/4dxh9ea or DM us here. #CreativeInnovation #CulturalRelevance #PrideMonth #DragRaceFighter #NextGenStorytelling ---