RPC Strategies, LLC

Thought leadership is a powerful tool for establishing your expertise and attracting potential clients. To craft compelling thought leadership content through blogs that also resonates with your target audience, consider the following video guide. **Important Note Regarding AI-Generated Content** While AI tools can be helpful for content creation, it's crucial to remember that you may not have copyright over the final product. Check out this blog for more info o AI and copyright issues: https://lnkd.in/dH_uVtDd

We're thrilled to announce that Melissa “Rogo" Rogozinski, CEO of RPC Strategies, LLC has been featured (yet again!) - this time, thanks to Legal Business World, LLC. In her latest, "The Global AI Revolution in Legal Services: A Call to Action for Startups and Law Firms," she unearths the power of AI in the legal industry. Check out the full article in the August 2024 issue of Legal Business World, LLC. Know a legal professional or a founder in legal tech space who could benefit from our expertise? Share this post with them.

A substantial majority of B2B buyers – up to 70% – conduct independent research on industry trends before making a purchase decision. This underscores the critical role of thought leadership in establishing a business as a trusted, go-to resource within its sector. Here is a quick list of strategic steps to position your organization as a thought leader in your industry: ✅ Deepen customer understanding through comprehensive client personas ✅ Create content that directly positions your offerings as effective solutions ✅ Build a robust content library encompassing blog articles, marketing materials, visuals, and audio formats to disseminate your expertise ✅ Leverage social media platforms and targeted email campaigns to maximize content reach and engagement ✅ Share insights at industry events and conferences attended by your target audience Remember, accessibility is key. Ensure your thought leadership is easily discoverable to maximize its impact. For expert insights and best practices about thought leadership for legal tech, legal tech AI, and legal SaaS, follow and subscribe to RPC Strategies, LLC newsletter: https://lnkd.in/dyMubnST Schedule a consultation: https://lnkd.in/espG_rD2 Melissa “Rogo" Rogozinski #LeadGeneration #ThoughtLeadership #B2B #legalmarketing #legaltechmarketing

What's your biggest focus for scaling your business in 2024? Share your priorities in the poll below! #legaltech #SaaS #B2B

[RESULTS MATTER -AUGUST 2024] How would your sales team feel about a 25% increase in qualified leads? After a year of creating brand awareness and demand generation with thought leadership content, a strategic sponsorship of a key industry event led to a 25% increase in qualified leads for our client. How will you leverage thought leadership to boost your sales pipeline? Schedule your consultation now: https://lnkd.in/eDNp6Svu #LeadGeneration #ThoughtLeadership #B2BSales #legalmarketing #legaltechmarketing #B2BSaaSMarketing #GrowthStrategy #ResultsMatter #ContentMarketing

What does the CEO of a Legal Technology Company have to say about working with RPC Strategies, LLC? “The services rendered to our company by RPC Strategies have been incredibly valuable. Their passion for their work shone through in the delivered product. They have a particular strength for project engagement and management that served us well. RPC developed a very detailed project plan, was able to pivot from it easily while still keeping track of all of the outstanding details as well as keeping us up to date on progress. We always thought they genuinely wanted to help grow our business.” We'd love to meet with you and discuss your due diligence and growth marketing strategies! Schedule a consultation with us here: https://lnkd.in/espG_rD2. For expert insights and best practices about growth marketing for legal tech, legal tech AI, and SaaS tech, follow and subscribe to RPC Strategies, LLC on LinkedIn, Youtube, Apple Podcasts. #legalmarketing #legaltech #lawfirmmarketing #SaaSmarketing #investors #venturecapital #privateequity #growthequity

Google's anti-trust trial will change SEO, paid ads, and data analytics, but CONTENT will remain KING. What does this mean for your B2B growth marketing strategies? Here are a few ways you can stay relevant and searchable: ➡ Diversify your digital presence: Don’t put all your eggs in the Google basket. Start exploring other search engines and platforms. Bing, DuckDuckGo, or even social media platforms could become more important for your digital strategy. Play it safe by including strategies for multiple search engines in your SEO checklist. ➡ Focus on user experience: No matter what happens with Google, providing a great user experience on your website will always be valuable. Optimize for speed, mobile-friendliness, and easy navigation. ➡ Build your brand off-platform: Strengthen your direct relationships with customers through email marketing, community building, and content marketing on your own platforms. ➡ Stay informed: Keep a close eye on the trial’s developments. Set up Google Alerts for “Google antitrust trial” and follow reputable tech news sources. ➡ Invest in data analytics: With the potential for changes in data policies, having your own robust data collection and analysis capabilities will be crucial. ➡ Emphasize E-E-A-T: Double down on demonstrating your expertise, authoritativeness, and trustworthiness in your content. This will likely remain important regardless of algorithm changes. ➡ Be agile: Be prepared to quickly adapt your marketing strategies. Have contingency plans ready for different potential outcomes of the trial. Thanks to Neil Patel for the update and advice in his latest blog article: "Google Anti-Trust Trial: Unraveling Allegations and Implications." https://lnkd.in/eEpSNqsQ

Did you know B2B buyers are already 70% of the way through their decision-making process before reaching out? This means capturing their attention early is crucial. Our demand generation strategy is designed to meet them where they are. Through deep buyer persona development, strategic content creation, and targeted distribution, we help you become a trusted advisor and accelerate your sales cycle. This approach to a B2B Demand Generation Strategy ensures that your messaging boosts brand awareness, educates the market, generates high-quality leads, supports sales. Go Fire Up Your Sales 🔥   Melissa “Rogo" Rogozinski Follow our Youtube for more: https://lnkd.in/dHK7z4H7 #legaltech #marketing

7 Reasons Your Legal Tech Company Isn't Driving Revenue Welcome to the Marketing Phoenix Growth Series! If you're in legal tech, whether selling a product or service or investing, this Marketing Phoenix Growth video is for you! Here are the top 7 reasons we've seen over 5 years at RPC Strategies, LLC that hinder marketing and sales... 1. Vision: You have a vision and capital but lack structure, process, and a collaborative culture. 2. Tech Stack: Your tech stack—website, CRM, sales tools, email campaign tools, social media—isn't integrated. 3. Content: Your content focuses on what you want to sell, not the solutions your clients need to buy. 4. Distribution: You don't invest in SEO, paid ads, or proper distribution, making it hard for ideal clients to find you. 5. Branding: Your target audience doesn't understand your brand's personality or voice. 6. Sales: Your prospecting isn't targeted, your sales process lacks proper qualification, and you don't use a CRM or pipeline to track efforts. 7. Time: You're impatient, expecting B2B growth to happen overnight. Watch the Marketing Phoenix Growth Series with Melissa “Rogo" Rogozinski that will provide solutions that address these issues and help you align marketing with sales for real revenue generation: Fire Up Your Sales 🔥 Melissa “Rogo" Rogozinski Follow our Youtube for more: https://lnkd.in/dmcFTh2y #legaltech #startupgrowth #marketing #sales #RPCStrategies

RPC Strategies, LLC has created a free downloadable social media calendar to help you streamline your content strategy. Our calendar is designed to assist businesses and startups in planning holiday social media posts effectively. It's a valuable tool that can save you time and effort while ensuring a consistent online presence. Download your free calendar on the RPC Strategies, LLC website: https://lnkd.in/d9K7xSvB Or watch this video by Melissa “Rogo" Rogozinski about where to find it: https://lnkd.in/dpTPnbQq