What's the difference between content marketing and thought leadership? ✅ Content marketing communicates information that may be new or that you want to reinforce to your audience. 🏆 Thought leadership content helps people think in new ways by leveraging emerging trends, evolving information, and creating a relatability point in common knowledge. Many brands forget this distinction. Getting thought leadership right will build your brand, fill (and convert) your funnel, and help you keep your customers. Learn more and book a complimentary information call today. https://lnkd.in/e-nGgb-Q
Sage Strategy Group
Business Consulting and Services
New York, NY 126 followers
Profitable Growth. At Scale.
About us
Sage Strategy Group brings the wisdom from building success for the world’s greatest brands to you. We help our clients create profitable growth, at scale. We create profitable growth at scale through fit for purpose go-to-market strategies that are measurable, repeatable, and scalable. We help you rapidly create value from inorganic and organic growth. Our Services Acquisition Integration, Partnerships, Strategic Alliances Rapid value creation from inorganic growth. We have done the go-to-market integration of more than 200 acquisitions of all sizes and have created and shaped hundreds of partnerships and strategic alliances. The result is billions of dollars of new revenue, thousands of happy customers, and increased confidence from investors. We have learned a great deal and that makes our services a great deal for you. We save you time, money, frustration, and energy getting to value creation faster with sustainable results. ART of Marketing Measurement Take the mystery out of marketing’s impact with our proprietary ART of Marketing framework. Tailored to your company’s strategy, create explainable impact for your executive team, board, and investors. Advisory Services We provide advisory services tailored to your needs. Some examples include: Interim Chief Marketing Officer and Chief Growth Officer Go-to-market team assessments and organizational design Digital capability assessments and quick win plans Mentoring for your go-to-market leaders so they grow as your business grows Executive brand strategies and plans so your executives’ brand growth parallels your company’s growth.
- Website
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https://www.sagestrategygroup.com/
External link for Sage Strategy Group
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2023
- Specialties
- Marketing Strategy, Analytics, Growth, Revenue Optimization, Digital Transformation, Brand Value Creation, Go To Market Strategy, Business Strategy, Growth Strategy, Marketing Messaging, Digital Marketing, Business Advisory, Fractional Executive, Acquisition Integration, and M&A
Locations
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New York, NY, US
Employees at Sage Strategy Group
Updates
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Deal volume is picking up. CEOs and boards are looking to add inorganic growth to strengthen a company's financials and market position. This checklist for CMOs by Katrina Klier is a must-read. Often the CMO or most senior GTM leader is brought in toward the end of a deal negotiation or even after the deal has closed. Get ahead of the game and accelerate value creation with this straightforward, easy-to-follow, checklist for success. #CEO #CMO #boardsofdirectors
CEO | GTM Leader | CMO | Former Accenture, Microsoft, HP | Board Director | NACD.DC Directorship Certified | Private Directors Association
PwC notes that 'Inorganic growth is required to overcome anemic organic growth.' Macroeconomics, political uncertainty, and fluid monetary policies are taking a toll on organic growth leading many CEOs to turn to acquisitions to boost revenues. EY-Parthenon together with the EY CEO Outlook Survey states "CEOs are looking at deal-making activity as a key lever to address their near-term priorities, with the top deal driver being the acquisition of technology, new production capabilities or innovative startups. They are also looking at their current portfolio of assets and operations and considering what will help their longer ambitions. The spike in intentions to divest assets over the next 12 months, which is broadly based across geographies and sectors, highlights how far CEOs are along their path to future-proofing for a different environment." In their 2024 M&A Trends Survey: Mind the Gap, Deloitte found that 79% of corporate leaders and 86% of private equity leaders expect an increase in deal volume during 2024. What does this mean if you're a CMO? It means the probability that you will do an acquisition integration soon is very high. Your job is to drive growth and acquisitions integrations, when done well, can drive substantial top-line growth and profitability too. ❓ Do you know how to really accelerate value during an acquisition integration? ❓ Do you know the steps to take and what the make or break decisions are? ⭐ I've done hundreds of acquisition integrations (yes it's true!). From this experience, I've created a playbook for CMOs to create success with customers, accelerate value for investors, and propel their careers forward. 💰 Read the 10 steps for success in the CMOs Checklist for Acquisition Integration Success. And add your own tips for success in the comments. #CEO #CMO #boardsofdirectors https://lnkd.in/er3GhetG
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💰 Thought Leadership content and programs build your brand, fill your pipeline, and convert into revenue. This is true for new customer acquisition, renewals, and upsell. 🤔 73% of decision-makers find a brand's thought leadership content more trustworthy than their marketing content. Yet most companies struggle with creating and maintaining an effective thought leadership strategy. 💨 The time for thought leadership is now! Move from struggling to striving and grow your revenue. We can help. https://lnkd.in/gsVJkWbz #CEO #thoughtleadership
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Tune in to CMO Huddles Drew Neisser latest podcast to hear Katrina Klier discuss content marketing that converts. 💡 Our clients love the "Source and Savor" model. It works wonders for message consistency, personalization, and operational efficiency. #CMO #contentmarketing
CEO | GTM Leader | CMO | Former Accenture, Microsoft, HP | Board Director | NACD.DC Directorship Certified | Private Directors Association
What does it take to craft a fully-fledged #content experience that not only engages but also drives conversions? Recently, I had the opportunity to join Drew Neisser on the Renegade Marketing podcast alongside Warren Daniels and Ellina (Gurvits) Shinnick to discuss Captivating Content Experiences… That Convert! This episode delves into the importance of delivering the right content to the right people at the right time and in the right format. It's no easy feat, but there are ways to kickstart this process. During the conversation, I introduced the “Source and Savor” model, aimed at maximizing content efficiency and impact while enhancing resonance. Tune into this episode and discover how to create compelling content experiences that yield results--> https://bit.ly/3VFf5Jh.
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We've seen both the quality of #leadership and the adaptability of leaders to evolve their style as critical success elements for many of our clients. Great article from Katrina Klier on authenticity in leadership. #CEO
CEO | GTM Leader | CMO | Former Accenture, Microsoft, HP | Board Director | NACD.DC Directorship Certified | Private Directors Association
Being authentic is crucial for successful #leadership. Authentic leaders embrace their true selves, flaws and all, fostering open communication and mutual respect. By staying true to who they are, they create a culture of connection with others and genuine feedback on performance. Authenticity not only boosts likability but also enhances self-awareness. To be both authentic and likeable, prioritize staying true to yourself and being mindful of how your actions affect others. #Authenticity #LeadershipSkills
Authenticity is the Backbone of Effective Leadership
Katrina Klier on LinkedIn
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😁 Great tips for inorganic growth from partnerships from the CMO Huddles group! 🤩 Special shout out to our very own Katrina Klier who recommends being specific in your partnership agreements and how you activate them. 💰 As she says "The devil is in the details but the DOLLARS are also in the details." Details matter and they help people operate better so the partnership is win-win. ✅ At Sage Strategy Group, we help companies grow profitably at scale. Inorganic growth through partnerships is part of that. If you need help getting to the details so you get the dollars from your partnerships, let's chat. We can help. #CEO #CMO #partnerships
CEO @ CMO Huddles | Podcast host for B2B CMOs | Leading CMO Coach | AdAge CMO columnist | author Renegade Marketing | Inspiring B2B greatness via Community, Coaching + Content | Ben Franklin nut
The #PartnerMarketing insights continue in this week’s #TuesdayTips: 🤝 Clearly define roles & ownership from the start 👥 Ensure peer-to-peer collaboration between marketing teams 💰 Explore potential for shared marketing investments 🤝 Build trust by sharing a bigger vision ✍️ Document expectations, processes & measurable goals 💬 Establish open communication & a regular cadence Today’s wisdom comes from Huddlers James (JD) Dillon of Tigo Energy, Matt Fisher of SHI International Corp., 🔬 Marshall Poindexter 💊 of OpenEye, Cadence Molecular Sciences, Bindu Chellappan of FLEETCOR, Steven Hurwitz of Orchard Software, and Katrina Klier of Sage Strategy Group! 💜 💚 🐧
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Thought leadership is important because it not only benefits the individual or organization but also contributes to the advancement and development of the industry or field as a whole. According to this year’s Edelman-LinkedIn #B2B Thought Leadership Impact 2024 Report, 73% of decision makers believe that an organization’s thought leadership #content is more reliable than its #marketing materials when it comes to assessing its capabilities and competencies. Businesses that establish themselves as thought leaders can gain a competitive edge and become leaders in their respective industries. It's time to make thought leadership a must-have on your list of marketing priorities and get ready to reap the benefits.
The Time for Thought Leadership Is Now
Sage Strategy Group on LinkedIn
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Getting the go-to-market integration right post deal close is no small feat. Check out out proven, 10-step model for success. And we're happy to coach you through the process or take on the bulk of the work for you. Your success is our success. Let's chat! See link in comments to our service page and book a complimentary intro call. #CEO #acquisitions #CMO
CEO | GTM Leader | CMO | Former Accenture, Microsoft, HP | Board Director | NACD.DC Directorship Certified | Private Directors Association
🎉 It's an exciting day when you find out your company just made an acquisition. So many things to do! And the clock starts ticking immediately on realizing value from the deal. 😰 Many CMOs are left out of the details when the deal is in process. Fears about leaks abound (and that's fair in my opinion) if anyone in the go-to-market functions hears too much about a deal before it's done. ✅ Most CMOs only do a few at most integrations in their career. I've done hundreds and have written the book so to speak on how to do this well. 🏆 While every deal is different, 10 things are constant. Know these and you're on your way to success. 🌟 And if you need coaching or mentoring through the process or you want help getting it all done, let's chat.
10 Steps Proven to Accelerate Value Creation of Acquisition Integrations
sagestrategygroup.substack.com
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GROWTH. Is that a multiple for you? Maybe 2X or 3X prior results? Or is it getting to double digit growth profitably? ✅ A fractional GTM lead can help you get where you want to be faster, and more cost effectively. Why? 🏁 Because a fractional leader has expertise and experience you likely could not attract nor afford as a full time executive. They work part-time for you so you get faster results for less investment. 🤹♀️ Best of all, you can optimize for the experience and capabilities you need right now to grow faster than plan. Check out our fractional GTM leadership services and book an introduction call. https://lnkd.in/ehgdZXY4 #CEO #growth
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A Fractional CMO or GTM Lead is a highly experienced executive that works part-time for your business. You get the strategic insights and market acceleration from an executive that you may not otherwise have access to. Unlock your growth today with our Fractional CMO and GTM Lead services. https://lnkd.in/ehgdZXY4 #CEO #Growth #GTM