Sanlo

We had a great time at WN Cyprus. Big shout out to WN Events for throwing an amazing event. It was awesome talking to leaders in the gaming space about the future of monetization and payments. Thanks to MY.GAMES Nekki Wargaming AppLovin GreenPixel Playkot Narwhal Accelerator Awem and more

Growth marketing can be the difference between boom or bust for your game. So let's learn from one of the top growth marketers in the industry... In the latest episode of Story Mode, Olya Caliujnaia Caliujnaia speaks with Warren Woodward Co-founder and Chief Growth Officer at Upptic. Warren was kind enough to share some amazing tips and advice from his 10+ years of growth experience in gaming. This episode is golden for those looking to brush up on the latest and greatest in growth marketing and UA across different game lifecycle phases. Check out the full episode here - https://lnkd.in/d_kzBTgc This episode includes: • The different stages of mobile game launches and how to approach each one. • The role of the pre-launch phase and the key questions to ask yourself before you continue to soft launch. • The learning tracks that should be conducted during soft launch (technical, retention, and monetization). • Why Upptic recommends a dumbed-down ad network mix for soft launch and why that’s the key to obtain clean data for an initial test. • Upptic’s typical scope and their approach for bolt-on marketing and UA for video games. • The key learnings mobile gaming can borrow from PC and web3, and vice versa. • Why cross-platform is becoming the new norm and the prevalence of PC games branching into mobile. • The impact of AI on the role of growth marketers and the ways they work in gaming. • The paramount importance of data and measurement, and why some types of games and teams miss the mark there.

"Survive to 25" may be the current mantra of most in the gaming industry, but the future of gaming is brighter than ever, according to the Bain & Company Gaming Report 2024. Here’s why: $196 billion in 2023 revenue: Gaming has outpaced streaming and box-office revenues combined. Youth-driven growth: Almost 80% of 2- to 18-year-olds are gamers, spending 30% of their entertainment time in games. Immersive experiences: Gamers are spending more time socializing, shopping, and watching videos within games. Interoperability is key: Gamers now identify more with the games they play than the devices they use. New battlegrounds: Marketplaces and interoperable ecosystems will dominate the future of customer relationships. Targeted marketing matters: With the audience getting saturated, effective, data-driven marketing is crucial. Evolve or get left behind: Game companies must invest in technology, talent, and new growth strategies. It’s an exciting time to be part of this dynamic industry! Let’s keep pushing boundaries and redefining what’s possible in gaming. Check out the full report here: https://lnkd.in/gMqycvJg #GamingIndustry #VideoGames #Marketing #B2B #Innovation #GamingReport2024 #FutureOfGaming

What makes Midcore so unique for people to play? And for developers to build? On this episode of Story Mode, Olya Caliujnaia speaks all about the modern era of Midcore mobile games with Boris Kalmykov, Co-founder & CEO at Hypemasters. They cover a lot of ground in their interview, including: • The main shifts in player behavior that are impacting Midcore mobile games. • How Hypemasters shifted from Hypercasual to Midcore games. • The importance of marketability tests in the Midcore development process. • Midcore monetization and retention on mobile versus PC (Steam). • Why Midcore games are appealing for developers to build. • How Hypemasters decides to build certain services, like LiveOps, in-house and why they use external vendors like Unity and Photon for their gaming engine and multiplayer engine. • The cross platform opportunities with Midcore, how to understand if cross-platform is right for your game, and considerations to make when making a PC version of your mobile game. Check out the full episode --> https://lnkd.in/gmHaZJVG

Scopely uses in-game rewards to incentivize their players to buy via the Marvel Strike Force web shop. They use a simple and effective approach, giving their players in-game currency rewards. Watch the video below to learn all about their rewards strategy. And check out sanlo.io/resources for more web shop best practices.

25% of mobile gamers prefer to buy from web shops! Check out our full Web Shop World Report for a ton of learnings straight from mobile gamers themselves. https://lnkd.in/g5g-qEzC

We surveyed 5,000+ mobile gamers in the US, Canada, UK, Germany, and Japan to understand how they behave, think, and feel when it comes to web shops. Check out the full report at https://lnkd.in/gqyC-rSJ

Web shops are all the rage among gaming companies, but what do the players think about them? To find out, we surveyed over 5,000 mobile gamers in the US, Canada, UK, Germany and Japan. Introducing the World Web Shop Report: 2024 powered by Sanlo. This report includes impactful learnings straight from gamers themselves, like: - 81% of mobile gamers said they are aware that web shops exist for some mobile games. - 77% of mobile gamers said they’ve made a purchase via a web shop. - Mobile gamers learned about web shops mainly through in-game promotion (36%) and the game's social media (28%). - 90% of gamers who've made a purchase from a web shop are likely to do so again. - 25% of mobile gamers prefer to buy via a web shop compared to the App Store or Google Play. Check out the full report here --> https://lnkd.in/gqyC-rSJ

Casual mobile gaming has gone through a ton of changes and evolution in the last 5 years. So what does it take to build and operate casual mobile games nowadays? We’re excited to share the latest episode of Story Mode, where Olya Caliujnaia discusses the modern world of mobile casual games with Antti Hattara, CEO & Co-Founder at StarBerry Games, known for their mobile title Merge Mayor. Antti brings over 20 years of experience to the table, and in this episode, he shares invaluable insights into what it takes to succeed in the ever-evolving world of mobile casual games. They cover a wide range of topics, including: - The Evolution of Mobile Casual Games: What’s changed over the years and how today’s definition is shifting. - Player Personas & Niche Targeting: Strategies for finding and engaging the right players for your game. - UA & Marketing Tactics: What’s working in user acquisition today and what’s no longer effective. - Monetization Models: The pros and cons of ad monetization versus IAPs, and why hybrid models can sometimes be a double-edged sword. - Building a Discord Community: The unexpected benefits of cultivating a community, even for casual games. Check out the full episode here: https://lnkd.in/gUFrixBe

Reading isn't for everyone... So we created a short video for part 1 of our Marvel Strike Force web shop teardown. Watch now to learn how Scopely forms a new web shop habit among their players and apply those tactics to your game. And if reading is your thing, check out the full article here: https://lnkd.in/gxApybdf