I've rebranded myself more than a few times over the last 20+ years. For nearly 15 years, I was a shopping center marketer and PR person heading up super regional shopping centers, downtown entertainment districts, and mixed-use properties from San Antonio and Albany to Salt Lake City and Las Vegas. I moved into broadcasting and sold "air" for a few years, only to become an entrepreneur owning a six-figure marketing and PR agency.
Today, I've built a "new" brand as the founder of SecondAct|Women and as a pro-age advocate for women and age-diverse workplaces. You see, discovering and owning your personal brand is essential more than ever today. Why? It can lead to more connections and more opportunities when you stay focused.
🎉Well, it's happening.
In January, my two words for the year were 👉🏽Emerge and 📢Amplify. I wanted to emerge as a national speaker advocating for women and amplifying our voices, setting my sights on moving my 'brand' forward from not just being the founder of a beautiful community of 21,00+ dynamic women [and allies] over 40 under SecondAct|Women but an age-positive speaker to, directly and indirectly, reframe age, aging, and the outdated stereotypes placed on women (and humans) - all under Barbara Brooks Speaks. After all, I've been speaking on the topic to small to global companies and women's communities for over six years. Since January, I've hosted two events for the International Women of Western Union and traveled from Rhode Island and New York to San Francisco to speak, host, and panel. I'll present to the Women of @CBS News Colorado, Frontier Airlines, and HR and DEI folks at FirstBank this fall, with others to share in the coming weeks.
I share to encourage, motivate, and inspire you. You can and will do anything you put your mind to, regardless of the chapter number you sit at today. At 57, I've sat on my dream to be a public speaker for far too long - nearly 15 years yet it took this long to "GO."
So please, I ask of you. If you have a dream, big ideas, and things you want to do, push play. Aging is living. Live a little, will you?
If you want to learn to restart, refresh, or reframe your personal brand, I'm hosting a three-part Personal Branding Masterclass starting August 20th. In it, you'll work to identify, own, and communicate "Me, Inc." and hear on pitching media from @Mary Latsis, former TV producer of Colorado Everyday Show. Learn more about it at https://lnkd.in/gVPMVNa5
#AgeDiversity
#AgeBias
#Agesim
#WomenDontExpire
#IntergenerationalDiversity wins every time.
For more go to https://lnkd.in/gZizqZAb
