SEEHER

SEEHER

Advertising Services

If You Can See Her, You Can Be Her. ™

About us

Our mission is to increase the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem, now and for generations to come. SeeHer is the global initiative to champion the positive representation of women and the leading global movement to eliminate gender bias in marketing, media, and entertainment. Launched in 2016 by the Association of National Advertisers (ANA) SeeHer’s coalition of leaders is committed to setting the gender equality agenda for the industry and driving growth for their businesses. To help its members benchmark success and become catalysts for change, SeeHer spearheaded the development of the Gender Equality Measure® (GEM®), the first research methodology that quantifies gender bias in ads and programming. Winning the prestigious ESOMAR Research Effectiveness Award, GEM® is the global measurement standard, proving that content accurately portraying women and girls dramatically increases purchase intent and brand reputation. SeeHer's suite of training and resources, including GEM®, enables marketers to prioritize best practices as part of an always-on approach to driving growth. The movement includes the following vertical expertise: SeeHer in Sports, SeeHer Entertainment, SeeHer Health, and the SeeHer Media Task Force. Visit SeeHer.com to join the movement and follow @SeeHer on Instagram, Facebook, and LinkedIn. Take the #PledgetoEmbed at https://show.forms.app/seeherofficial/whmpledge

Website
http://www.seeher.com
Industry
Advertising Services
Company size
2-10 employees
Headquarters
New York
Type
Nonprofit
Founded
2016

Locations

Employees at SEEHER

Updates

  • SEEHER reposted this

    View profile for Jessica Gates, graphic

    Chief Marketing Officer & EVP at Ipsos North America

    We could not be more honored to have received this award from Association of National Advertisers and SEEHER for our series, THE PATH https://lnkd.in/ejQzpFep - which highlights the unique impact of Insights & Analytics on both society and business. Take a look at our compendium of strong women leaders and be inspired ...share with your junior teams and show them what's possible! #thepathtoinsights

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    10,795 followers

    Your unique perspective sets you apart. Even someone as accomplished as Kalindi Mehta, VP of Consumer Foresight & Predictive Analytics, has faced insecurity but chose to embrace her differences as strengths, propelling her career forward. As Mehta puts it, "I've made my difference my strength." Congratulations to Ipsos, the 2024 B2 GEM Award honoree, for their outstanding work in setting the standard for the accurate and authentic portrayal of women and girls in B2B marketing.

  • View organization page for SEEHER, graphic

    10,795 followers

    Your unique perspective sets you apart. Even someone as accomplished as Kalindi Mehta, VP of Consumer Foresight & Predictive Analytics, has faced insecurity but chose to embrace her differences as strengths, propelling her career forward. As Mehta puts it, "I've made my difference my strength." Congratulations to Ipsos, the 2024 B2 GEM Award honoree, for their outstanding work in setting the standard for the accurate and authentic portrayal of women and girls in B2B marketing.

  • View organization page for SEEHER, graphic

    10,795 followers

    Today is Women’s Equality Day, a powerful reminder that while we’ve made strides, our journey toward true equality is far from over. Unilever’s #EquityIs... campaign shines a spotlight on the injustices faced by individuals due to their skin color, gender, sexuality, body, or mind. Embracing equity is the crucial first step toward achieving genuine equality for all. Let’s commit to breaking down barriers and creating a world where everyone is valued and empowered. #womensequalityday #womensrights #genderparity #genderequality #genderquity

  • View organization page for SEEHER, graphic

    10,795 followers

    Unlock the power of gender equality in marketing with SeeHer’s #WriteHerRight webinar. Discover how to revolutionize your creative process, from ideation to execution, using SeeHer's GEM® frameworks and Write Her Right Guides. Learn to avoid harmful stereotypes, close portrayal gaps, and connect with your audience on a deeper level through authentic representation. Don’t miss this chance to transform your brand and drive real impact. Reserve your spot now! Use code: SEEHER24MEMBER https://lnkd.in/e83Fm3xM

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  • View organization page for SEEHER, graphic

    10,795 followers

    As the days grow shorter and the air turns cooler, there's nothing we look forward to more than gathering around a cozy fire with a scoop of Breyer's vanilla ice cream, courtesy of SeeHer member Unilever Breyer's. These cherished moments with loved ones remind us that the best things in life are often the simplest (and so are the ingredients).

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    10,795 followers

    How often do you hear older men praised for "aging like fine wine" while older women are overlooked? SeeHer member Unilever's Dove is here to change that narrative, proving that beauty defies age. This campaign spotlights a vibrant and diverse group of women, each with their own story, but all united by the timeless power of Dove. These women aren't just aging—they're thriving. Whether they're sinking shots in a game of pool or rocking out on the guitar, they're living proof that getting older doesn't mean slowing down. As Dove puts it perfectly, "Beauty never gets old."

  • View organization page for SEEHER, graphic

    10,795 followers

    "A little joy goes a long way." If you're like us, you were completely captivated by this year's Olympic Games. From cheering for the well-known champions to rallying behind the underdogs, sports united us all. Comcast, a proud SeeHer member, was your go-to destination for Olympic coverage and will continue to keep us entertained with the #Paralympics. Don't miss out—tune in on Wednesday, August 28th!

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    10,795 followers

    Count on Sha'Carri Richardson to melt away the competition, and trust Olay to melt away sweat and oil. With SeeHer Member Procter & Gamble's Olay Cleansing Melts, one powerful pad cleanses, tones, and refreshes your skin for a clean that's three times better.

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    10,795 followers

    The #Olympics may be behind us, but hold onto your seats—your latest obsession just dropped a brand-new season! That’s right, Season Four of Emily in Paris is now LIVE, and this is NOT a drill! Whether you’re a die-hard fan or a fashion aficionado, you won’t want to miss a minute. Tune in and indulge in the excitement!

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