Self Esteem Brands, LLC

A purpose-driven future. As three quintessential power players in the fitness, health and wellness industry, David J Long, David Mortensen and Chuck Runyon are leading the integration of the company created by the merger of Orangetheory Fitness and Self Esteem Brands, LLC. Our new company is now the world’s largest portfolio of fitness, nutrition and wellness franchise brands and services, poised to capture an even greater share of the rapidly growing $5.6 trillion global wellness industry (source: Global Wellness Institute). With Long and Runyon as interim co-CEOs, the new company is a formidable industry leader with $3.5 billion in systemwide sales and more than 7,000 franchise locations worldwide. Combined with Mortensen’s board leadership, the three leaders’ visionary approach and effective integration strategies exemplify transformative leadership. Together, they are pivotal in fostering more robust franchisee growth and consumer engagement on a global scale, with a strong commitment to innovation, excellence and development in the health and fitness sector. It's no surprise they've been named to the Athletech News Power Players for 2024. Congratulations! See the full Power Players list here: https://lnkd.in/gJZPvGhf #fitness #fitnessisessential #healthandwellness #franchising #strongertogether

Two founders of a first-of-its-kind fitness concept were inducted last night into a rare club of legendary global business leaders with roots in Minnesota. Both family and members of the Self Esteem Brands team gathered at the University of Minnesota to celebrate the induction of Chuck Runyon (represented by his daughter, Ella) and David Mortensen into the Minnesota Business Hall of Fame. Special thanks to Libby Junker and Eric Keller, CFE, two of the first-ever Anytime Fitness employees, who spoke of the legacy Chuck and Dave have built that will take this global health and wellness portfolio company well into the future. Congratulations, guys; the past is epic, and now let's keep climbing with purpose! Thank you, Twin Cities Business for the incredible honor. #fitness #anytimefitness #halloffame #minnesotabusinesshalloffame #healthandwellness #franchising

"When you think about where you're spending your money, what's more important than your health? When you think about all the things we spend in a day — subscriptions services, a $6 cup of coffee, a drink, fast food, dinner out, all those things — if you start to think about it, for less than $1.50 a day, you're getting support inside and outside the club, and you're getting physical and mental health, and you're getting more healthy years. It almost seems absurd that we invest in sitting in front of the screen and not investing in our health." Wise words from Anytime Fitness global president Stacy L. Anderson! #fitness #healthandwellness #fitnessisessential https://lnkd.in/e5_HBFjw

Strength and resiliency outcomes that matter to an individual member are the hallmark of global wellness—and the promise of The Bar Method experience: “…anytime a client goes to a boutique fitness studio, they do expect a result. But what they don’t expect, which they get from The Bar Method, are things we’ve heard, like, ‘I can touch my toes for the first time in my life,’ or ‘My doctor was blown away by my abdominal strength,’ or ‘I climbed that mountain faster than the marathon runners in my group,’ or ‘The Bar Method improved my bone density by X percent.'” Catch this purpose-focused conversation in Athletech News with Stephanie Schon, MBA, PMP, CSP, president of The Bar Method, now expanding outside North America with its first franchise location in Japan coming soon. #barre #strength #resiliency #fitness #fitnessisessential #healthandwellness #globalwellness #franchising https://lnkd.in/gfc9Z-9b

The strong intersections between mental and physical health aren’t limited to the month of May—they matter every single day. In recognition of Mental Health Awareness Month and National Physical Fitness Month, we hosted “Integrated Wellness,” a webinar for our franchise owners and employees with: • Stacy L. Anderson, global president of Anytime Fitness and president of Stronger U Nutrition and Healthy Contributions; • Nick Herrild, president of Waxing The City and Studio brands division (including The Bar Method, Basecamp Fitness and SUMHIIT Fitness); and • Dr. Mary Odafe, Clinical & Scientific Affairs Liaison at Modern Health. Through the prism of our fitness, nutrition and wellness brands, they discussed the vital connection between mental and physical health; practical strategies for optimizing overall well-being; addressing obstacles to achieving mental and physical harmony; the importance of destigmatizing mental health and promoting self-care; and building resilient communities. From our franchise owners to their coaches, instructors, and cerologists, our entire system of brands, clubs, and studios provides services and support in communities around the world that help people live better lives. Catch the webinar recap here: https://lnkd.in/ggz4jWrm We’re so proud of the culture of whole health and well-being fostered by our people, brands, clubs, and studios worldwide! #fitness #healthandwellness #mentalhealth #modernhealth #fitnessisessential #mentalhealthawareness #franchising

The SEB merger with Orangetheory Fitness created the world's largest portfolio of powerhouse fitness, nutrition and personal wellness brands poised to capture greater market share in the $5.6 trillion global wellness economy (source: Global Wellness Institute). This week, our merger was named “Deal of the Year” at the Beyond Activ 2024 Awards of Excellence, part of Beyond Activ World in Singapore. It was a thrilling end to a week filled with key panel discussions, meetings with master franchisees, the grand opening of our 50th Anytime Fitness club in Malaysia and more. Stacy L. Anderson, global president of Anytime Fitness, and Sander van den Born MBA, our EVP of international development, accepted the award on our collective behalf. And speaking of collective: Hats off to our Australia master franchisee Collective Wellness Group, named 2024 “Fitness Company of the Year” at the Awards of Excellence! Big thanks to Inspire Brands Asia, our Southeast Asia master franchisee behind our growth & expansion in Malaysia, and for sharing your voice on stage at Beyond Activ World. Great, purpose-driven things are happening for our brands across the Asia-Pacific region, and strong partnerships matter! 🤝 💪 And Beyond Activ - we'll see you next time in NYC! #fitness #fitnessisessential #beyondactiv #healthandwellness #franchising 

Our co-CEO Chuck Runyon recently visited Tokyo, joining our master franchisee fast fitness japan (FFJ) at its Anytime Fitness conference and announcing the expansion of The Bar Method outside North America! FFJ is the largest operator of Anytime Fitness clubs outside the U.S. and continues its own expansion of our fitness and wellness franchise brands. Our worldwide expansion continues! #fitness #fitnessisessential #globalwellness #healthandwellness #franchising #japan https://lnkd.in/gRvdVCbn

Congratulations, Chuck and David, 2024 inductees into the Twin Cities Business Minnesota Business Hall of Fame! You're in esteemed company with the state's most successful founders. We're all shouting our biggest "HELL, YEAH!" yet! #bleedpurple #anytimefitness #businesshalloffame

With nearly half of Americans possibly exploring new weight loss medications, our Stronger U Nutrition coaches help members decide if these drugs might be the right approach for them. Facts matter to your wellness! #fitness #obesity #ozempic #nutrition #healthandwellness #StrongerU

We just took a big step in the growth of our global footprint as the world's largest portfolio of fitness, health and wellness brands: The Bar Method, our barre workout studio brand, is expanding outside of North America. Our master franchisee fast fitness japan - which is second only to the U.S. in total number of Anytime Fitness clubs - has acquired the brand’s franchising rights and will open the first The Bar Method studios in Japan later this year, and we are actively working to develop the brand across additional global regions. This news reflects the continued growth in consumer demand for a wider range of fitness and health services, as well as our intention to capture a greater share of the $5.6 trillion global wellness industry (data from the Global Wellness Institute). #barre #fitness #fitnessisessential #healthandwellness #japan #franchising #openforbusiness #internationalgrowth https://lnkd.in/gAn_nGNu