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A few questions to consider for audience segmentation strategies the next time you are building an email campaign👇 Who is actively engaging with your brand? What preferences do your customers share? Who are you actively targeting to attain as a new customer? Which individuals have shown interest in certain topics? Cara Weese takes a deeper dive into each one and also shares the features to use in Marketing Cloud Account Engagement and Engagement in her article on The Spot, Audience Segmentation Strategies for Salesforce Marketers. Check out her article to get new ideas for delivering more personalized messaging, then find out how to make it happen in the platform and do so much more with the Account Engagement Admin Bootcamp starting on August 20. Learn more: https://lnkd.in/ei4D76Ec

4 takeaways you can expect to get when you attend our webinar, Mastering Data Readiness on August 22 with Adam Babcock and Austin Frink. 👇 Learn more and sign up here: https://lnkd.in/dypAaYGz #data #webinars

You know how powerful reminders are. That's why you set them on your phone or have sticky notes on your desk or go one more layer deep and ask a friend to remind you. We all do it in one way or another, so why shouldn't we also incorporate this into our customer journeys? Whether it is an abandoned cart, a reminder that their renewal is coming up, or that they have access to a discount on their next product purchased, using the power of Engagement Studio in Account Engagement to create seamless experiences that give your customers friendly reminders and deepen your relationship with them drives meaningful outcomes. Learn how to create frictionless experiences like this at our upcoming workshop on August 21. Sign up: https://lnkd.in/ez-axv7t

If you're in sales, marketing, or customer success, and are headed to Dreamforce, add the Growth Lounge to your list of places to stop by this year. Held at the Yerba Buena Bar, it'll be the hub for professionals across these teams to connect, recharge, and learn about solutions and strategies that drive growth and seamless customer interactions. Check out the week's agenda below. 👇 9/16 - Marketer's Meetup @ 6 pm - Find your people at the Yerba Buena Bar the minute you step foot in San Francisco! Catch up with old friends, meet some new ones, and gear up for an unforgettable Dreamforce! 9/17 - Dreamforce Celebration In The Clouds @ 7 pm - The epic party experience that the Home for Marketers past attendees look forward to every year, returns with a sky-high theme. Ring in the first day of Dreamforce and catch up with new acquaintances and old friends at 715 Harrison with a live band, DJ, and jaw-dropping entertainment. 9/17 - 9/19 - The Growth Lounge 8 am - 4 pm - Bring your friends in marketing, sales, and customer success to the Yerba Buena Bar to connect with experts, learn growth strategies, get support if you have questions while relaxing and recharging away from the conference hustle. RSVP for your Growth Lounge All Access Pass, the Marketer's Meetup, and the In The Clouds celebration using the link below: https://lnkd.in/erqJsB6T #GrowthLoungeDF24 #DF24

Personalization is a must — today's customers expect it. But personalization needs to go beyond just "Hi First Name" otherwise it doesn't feel real and authentic. It doesn't truly show your customers you understand and are paying attention to their interests, needs, and preferences. Therefore, knowing how to use the technology you have to craft a truly tailored experience based on your audience's unique needs, preferences, demographics, and behavioral data is key. At our workshop on August 27, we'll teach you how to do all of this with Journey Builder. From a strategic journey mapping session to designing and implementing compelling customer journeys through personalized interactions, learn everything you need to engage customers at every step with experiences that resonate. Learn more and sign up here: https://lnkd.in/ekgE53_a

It's thrilling to see what's possible with creating personalized seamless experiences for your customers when you use the latest technologies. However... To make this happen your data needs to be accurate, updated in real-time, and connected across sales, marketing, and customer success. And let's be real is anyone's data really 100% perfect to take full advantage of the latest solutions? Let's change that. Kirsten Schlau shares her insights on the topic in her article on The Spot, Data Cloud No Cost Edition: Get Ready First. In her article, she gives five key aspects to consider when thinking about how to prepare your data and set yourself up for success: 1. Data Quality - How accurate and complete is your data? Does it account for individual privacy preferences? 2. Access: Does your organization have the ability to open up your tech stack and bust data silos? 3. Actionability: What is your ability to use new data to improve growth programs across various channels? 4. Commitment: Company-wide, is there a long-term commitment and investment for a customer data platform (CDP)? 5. Goals: Do you have a shortlist of the simplest and most important objectives to begin with? Get all the details on The Spot and then receive the tips and best practices from experts, Adam Babcock and Austin Frink, with this webinar, to get your data ready to create elevated customer experiences with the latest solutions. Mastering Data Readiness: Busting Data Silos to Fuel Personalized, AI-Powered Experiences August 22 at 1 pm ET Learn more and sign up here: https://lnkd.in/dypAaYGz

When you RSVP to events like your friend's dinner parties or weddings, it's all about: are you bringing a plus one? At the Growth Lounge during #DF24, it's all about your plus two. Why plus two? The customer journey spans across marketing, sales, and customer success. It's not one, or just two, but a collaboration of all three. When customers have a connected, seamless, and delightful experience, they can't tell if they're interacting with sales, marketing, or customer success because each one feels smooth and personalized to them. Today's customers expect this! Therefore, the more that we can get all three of these teams into a room and working closely together to create elevated experiences for their customers that drive growth, the better. That's what the Growth Lounge is all about, so when you RSVP, be sure to mark down your plus two. #GrowthLoungeDF24 #Plus2 RSVP with your plus two here: https://lnkd.in/erqJsB6T

Is getting your Marketing Cloud Account Engagement (Pardot) Specialist Certification on your list of goals this year? Then check out this upcoming Admin Bootcamp that starts on August 20. It is a six-week deep dive that teaches you everything from setup and user management to campaign structure, how to maximize the use of the automation, and how to use the Classic and Email Lightning Builders along with Engagement Studio and scoring and grading. This course is a great milestone to preparing for the exam, getting you one step closer to your goal. Come and learn from a certified instructor, and gain insights from class discussions. Learn more: https://lnkd.in/ei4D76Ec

📣 Roll call! Who is going to Dreamforce this year? Let us know and share what you're most excited about whether attending virtually or in person. With all of the innovations that have happened since last year with data, AI, Flow, and so much more there is a lot to look forward to with all the announcements, updates, and insightful conversations from industry leaders. Plus something new this year, the Growth Lounge at the Yerba Buena Bar — the hub for sales, marketing, and customer success, to connect, recharge, and learn about solutions and strategies for driving growth and seamless customer interactions. Learn more about the Growth Lounge: https://lnkd.in/erqJsB6T #DF24 #GrowthLoungeDF24

Don't miss tomorrow's deep-dive webinar, From Marketer to Data Storytelling Pro with Cara Clanton Pope and Aaron Stayman! Join us at 1 pm ET and learn: - Pitfalls to avoid in building reports and analytics - Data management best practices - Examples of excellent data storytelling - Pro tips for data storytelling - The next steps for optimizing your data to create complete and accurate reports Having your data set up to capture the full customer journey and knowing how to effectively communicate the results to your stakeholders is critical. Register for the session and walk away with the confidence to prepare accurate reports and the skills to tell the story. #data #analytics #webinars Sign up here: https://lnkd.in/en39YvSs