🤔 How do you effectively activate a B2B brand for a mass market B2C audience at one of the UK’s largest sporting events? For the 3rd consecutive year, Tata Consultancy Services challenged us to help grow their brand by bringing their 'Imagine The Difference' campaign to life at the 2024 TCS London Marathon. 🏃♀️ Split across 2 distinct activation areas, we delivered an exhibition with a focus on TCS’s pioneering Digital Twin technology, and created ‘The TCS Clubhouse’, a premium finish-line hospitality destination that connected runners with their supporters and VIP guests. 🏅 Both areas of the activation effectively elevated the marathon experience for thousands of runners and attendees, driving engagement and wider awareness of the TCS brand and their story. 🏃♂️ Learn more - https://lnkd.in/eq69Rawf WPP #LondonMarathon #Sponsorshipactivation #Brandactivation #Brandexperience #ExperientialMarketing #Creativity #Experiential
Set Creative - A WPP Experiential Agency
Advertising Services
We are a creatively-led experiential agency.
About us
We are a creatively-led experiential agency. For over 17 years, we’ve proudly been conceiving, designing, and delivering memorable experiences that connect people with the world's leading brands. We believe pride is the basis of all great work. It has the power to smash targets, build reputations, attract talent and get the world talking. Our people take great pride in all they do, and our clients get work they’re proud of. We’re proud to work with Bentley, Google, Coca-Cola, Castrol, Mazda, HSBC, New Balance, Heineken, Vans, and many more. We have homes in New York, London, Portland, and Detroit as well as many other places to stay thanks to our WPP family. Get in touch with us - [email protected]
- Website
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http://www.setcreative.com
External link for Set Creative - A WPP Experiential Agency
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York
- Type
- Public Company
- Founded
- 2006
- Specialties
- Pop-ups, Brand Activations, Live Events, Retail and Consumer Experiences, Product Launches, Employee Engagement, PR / Media Events, B2B Events, Launch Parties, Activation Campaign Development, Social Amplification, Sports Marketing, Sponsorship Marketing, Conferences, Content Development, Influencer Marketing, Experiential Marketing, Experiences, Brand Experiences, and Trade shows
Locations
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Primary
175 Greenwich St
New York, 10007, US
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1250 NW 17th Ave
Portland, Oregon 97209, US
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13 Northburgh Street
1st Floor, Parchment House
London, London EC1V 0JP, GB
Employees at Set Creative - A WPP Experiential Agency
Updates
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Whilst it didn’t yield every result our UK team could’ve wished for ⚽, yesterday wrapped up another Great British 'summer' weekend, and another electrifying edition of The Goodwood Group Festival of Speed! 🏎️ Reflecting this year’s theme, ‘Horseless to Hybrid: Revolutions in Power,’ from Thursday to Sunday, we rocked down to Goodwood’s Electric Avenue with bp pulse to curate the zone and deliver an interactive DJ experience, powered entirely by electric vehicles ⚡🚗. Passersby were left energised by daily stage sessions from the EV-powered DJ, featuring electrifying playlists and stimulating talks with some of the most exciting guests in the world of EVs, including Jaguar TCS Racing, Auto Trader UK's Erin Baker, and even the Red Arrows. #Fos #SetCreative #BrandActivation #Creativity
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🚀 Kicking off the week with the proud news that we've made it onto Event Marketer's 2024 IT List! 🎉 The “who’s-who” of the event marketing world, the IT list recognizes the experiential agencies in North America helping to propel the industry forward creatively and strategically. Congratulations to all of our US team! 🥳👏 View the full list 👉 https://lnkd.in/egmJz6Wz #SetCreative #EventMarketer #ITList2024 #EventMarketing #ExperientialMarketing #Creativity #BrandExperience
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☀️ As Glastonbury graces the fields of Worthy Farm this weekend, festival season has finally arrived in the UK, and all the sun and heat has got us feeling a little bit nostalgic… We’ve delivered some truly memorable experiences in the great outdoors these past few years, from a silent disco powered 100% by electric vehicles, to a modified Jamaican Omnibus Service touring the UK to deliver rum tastings. 🍹 Take a look at some of our favourites below, and check out more of our recent outdoor work here 👉 https://loom.ly/Kn4PgO0 🤫 A silent disco with a twist, we brought to life the world's first ever silent disco powered 100% by Electric Vehicles at The UK's Largest Family Fundraising Festival. Learn more - https://loom.ly/HZeHKpg - 🏁 Combining data, gamification, and innovative charging technology, we helped bp pulse electrify their brand presence at last year’s UK's Goodwood Festival of Speed. Learn more - https://loom.ly/9prE4rw - 🍹 Connecting Appleton Estate to its heritage, we reimgained a Jamaican Omnibus Service before hitting the road and bringing a mobile bar to thousands of people - Learn more - https://loom.ly/i91PUto #Brandexperience #Brandactivation #Experientialmarketing #Experiential #Sponsorshipactivation
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We had a blast in San Francisco yesterday bringing Figma’s Config Commons to life! 🎨 Taking over Yerba Buena Gardens, we brought Figma’s community together to kick back, have some fun, and spread the excitement through a host of exclusive programming, activations, and other fun experiences ahead of today’s official Config conference kickoff. 🍹 🎶 Shoutout to everyone involved! #Config2024
Day 0 wrapped. See you tomorrow #Config2024
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We are delighted to collaborate with Bentley Motors on the launch of their powerful new Continental GT Speed, the most powerful Bentley ever created. We produced a set of Preview Guidelines and launch content used around the world to introduce the fourth-generation Continental GT to potential customers ahead of today's reveal, as well as delivering the UK previews at the brand's home in Crewe.
Our most powerful launch ever. Introducing the new #Bentley #ContinentalGT Speed. Find out more: https://lnkd.in/d6zJWuFn - CO₂ Emissions and fuel consumption data for EU27 is pending, subject to EU Type Approval.
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In-person experiences are a melting pot for brand advocates 🗣 As audiences become more fragmented and fandom rises to the mainstream, live events and experiences are uniquely placed to tap into this new wave of customer clanship and turn awareness into full-blown brand evangelism. Swipe below, and learn more in our new guide 👉 https://lnkd.in/gw2TDkai #experientialmarketing #brandexperience #culturalfragmentation
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Congratulations, WPP 🎉 We're so proud of our fellow WPP family on being crowned the most creative company at this year's Cannes Lions International Festival of Creativity!
📣 WPP wins most creative company at Cannes Lions International Festival of Creativity 🏆 🎉👇 https://ow.ly/yPUa50SnxJ0 Congratulations to Ogilvy for being named Creative Network of the Year and The Coca-Cola Company for winning Creative Brand of the Year, supported by its global marketing partner WPP Open X 👏 Thank you to our people, clients and partners for your extraordinary creativity ✨ 160 Lions in total: 1 Titanium, 6 Grand Prix, 27 Gold, 43 Silver, 83 Bronze #WPPCannes #CannesLions
WPP wins most Creative Company at Cannes Lions 2024
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Shoutout to our Set Creative family on both sides of the pond for being featured in this year's Conference & Incentive Travel (C&IT) Top 50 Agencies list! 🎉 View the full list here 👉 https://lnkd.in/euV8TdTe
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Exciting times ahead for bp pulse! ⚡🎵 We're delighted to continue supporting bp pulse's electrifying expansion in the live music and sponsorship space with the launch of bp pulse LIVE in Birmingham. 🚙🔌 Learn more 👉 https://lnkd.in/edB4PQhU
Birmingham Arena to be renamed bp pulse LIVE
bppulse.co.uk