Shinesty

Who else is going to Surf Expo next week? Stop by, say hi, and check out the best underwear on the planet! Our booth is #571. https://lnkd.in/gNNbDEv7

Traditional advertising doesn't sit right with us anymore. You wouldn't let an underwear company tell you how to make your coffee or tie your shoes. Why are you letting us tell you how to spend your money? The only person who knows what's best for you is YOU. That's why we're introducing Time Travel Marketing™, a new form of advertising where we send physical letters in the mail to your friends and loved ones from their future selves. So for instance, if you have a friend who goes commando all the time, we would write them a letter that's like, "Hey Brian. It's me, Brian, from 2042." And then we would explain some traumatic underwear-related event that'll happen next month, like maybe Brian goes to a Counting Crows show and his buddy pantses him as a goof, but Brian's not wearing underwear so everyone sees his private parts, even this woman Lisa, whom Brian had been kind of flirting with, and she gets the ick when she sees that he's just rawdogging jeans. And then we say "But Brian—if you purchase Shinesty Ball Hammock® pouch underwear..." And we paint a very happy picture of how his life is changed by this small decision: he and Lisa fall in love, get married, have children, etc. "What if Brian doesn't take the bait?" Easy. We start sending more desperate letters each week from future Brian, escalating the narrative to Shakespearean levels of intrigue and drama. All we need to get started is a nomination from you. Do you know someone who doesn't wear underwear? Let's talk.

Number one thing our team looks at when hiring? The candidate's height. Because consider this. Most companies host between 3-5 social events per year. That's 3-5 opportunities for someone to say "Omg, let's get a group pic!" And if you're hiring people taller than you? That's 3-5 opportunities for the tall people to do bunny ears behind your head and make you look like an idiot. Employees don't respect a boss who got bunny ears did to them. So if you care about your business, hire people who are 5-6" shorter than you. Then you can stand behind *them* in group pictures. ✌ Drop your experience with getting bunny earsed below 👇

This just in: our company is not "a family." Why? Well, think about this. If we were a family, that would mean our CEO is my dad. Ok, but I’m 32. And he’s like, 37. Which means he would’ve had to have me when he was five. I looked it up. Not possible. So next time you see a job post referring to the company as “a family”… Do your own math. Ask the right questions. Check Glassdoor. I’ve worked here two years and I'm $350 in the hole buying this guy Father’s Day presents, birthday dinners, you name it. I had Thanksgiving at his house last year and picked a fight about politics just cause I thought that's what you do. I literally thought I was heir to an underwear empire. Turns out I'm just a salaried employee. Words matter, hiring managers. Make sure you wield them appropriately.

What do frisbees, bubble wrap, and Ball Hammock® pouch underwear have in common? 🤔 They’re all products that were originally made for a totally different purpose. Bubble wrap started out as textured wallpaper. Frisbees were pie tins. And believe it or not? Ball Hammocks® were originally invented as men’s underwear. 🤯 What a business designs a product for and what customers actually use it for are often completely different. And guess what? That’s okay. At Shinesty, we set out to make the best luxury underwear in the world. And explosive growth in those early years made us think, “Hey, we’re on to something!” Which…we were. Sort of. We thought our customers loved Ball Hammocks® for the supportive qualities of our hammock pouch. But then we realized that people weren’t using Ball Hammocks® to stay comfortable and avoid chafing. They were using them to sneak snacks into the movie theater. “Bought these for my husband as a gag gift,” wrote Linda S. in a five-star review. “But now he won’t wear anything else! We snuck Peanut M&Ms, Milk Duds, and can of Dr. Pepper into the 7:20 showing of Dune 2. Love this company!” Another reviewer, David R., wrote: “These things pay for themselves so fast. I Barbenheimered last weekend and saved $35 smuggling snacks in the pouch. 10/10 would recommend.” Was this what our long hours of R&D were meant for? Of course not. But we couldn’t argue with the results. People loved putting snacks in their underwear. Our CMO and co-founder, Jens Nicolaysen, decided to dig a bit further. “We wanted to know what percentage of use cases were for snack smuggling versus ball support. So we sent out a survey.” The results? Over 90% of customers were using our underwear to save money on munchies. And in Ball Hammock® Hot Zones (geographical areas where we enjoy particularly strong sales), both AMC Theatres and Regal Cinemas reported significant—and unexplained—dips in concessions revenue. The takeaway? Sometimes, your customers know your product better than you do. Just because something looks like an underwear and quacks like an underwear…doesn’t mean it’s an underwear. Stay weird and keep an open mind.