At Sightly, our commitment to work-life balance shines through our Summer Fridays. Here’s how more of our team is making the most of their time: 🐾 Annalise Curvelo spent the afternoon at the beach with her dog, PJ. 🌞 Our PM team gathered for a fun outing on a gorgeous day. We’re happy to see our team enjoying their Summer Fridays! Annalise Curvelo Christine Heck (Booth) Lindsey Stancil Jeremy Masseth Marquis Thompson Carlos Martinez Billy Paymaster
About us
Sightly is the leader in real-time marketing and intelligence, driven by your brand's unique perspectives, positions and values. Our revolutionary Brand Mentality™ platform combines speed with values, so companies can respond instantly and authentically to breaking news and emerging media moments without sacrificing ROI. We help brands and their agency teams anticipate the unexpected through data science, predictive algorithms and intelligence that maximizes your marketing and media outcomes, and authentically connects with customers, moment by moment, no matter what lies ahead. Sightly is a member of the YouTube Measurement Program (for brand suitability & contextual targeting) and Google Premier Partner. Leverage our smart, agile approach to paid digital media across YouTube, the Google stack, TikTok, CTV/OTT, Live Stream video and all premium publishers. Visit our website to learn more, get a demo and review our full- and self-service offerings.
- Website
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https://www.sightly.com
External link for Sightly
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Google Partner, Video Advertising, Mobile Advertising, Video Marketing, Online advertising, YouTube Advertising, Omnichannel, Brand Mentality™, YouTube Measurement Program, Outcome Intelligence, Data Science, Creative Automation, TikTok Advertising, Connected TV & OTT, Live Streaming Video Advertising, Esports Advertising, Contextual Targeting, Brand Suitability, Real-Time Marketing, Social Listening, Business Intelligence, Competitor Intelligence, Market Intelligence, and Consumer Sentiment
Locations
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Primary
133 W 19th St
7th Floor
New York, New York 10011, US
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10089 Willow Creek Rd
Suite 275
San Diego, California 92131, US
Employees at Sightly
Updates
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As we transition from the 2024 Paris Summer Games to Back-to-School season, staying connected with key trends is crucial. At Sightly, our evergreen approach to monitoring tentpoles and cultural moments ensures you stay ahead of the curve. With our Brand Mentality® platform, you get the data and insights needed to drive superior media results in today’s fast-paced world. Explore the standout moments our Brand Mentality platform captured from the Summer Games and learn how these trends can elevate your Back-to-School campaigns. Sign up for a demo to learn more! https://lnkd.in/eK7MggjN #Olympics2024 #SummerGames2024 #BackToSchool2024 #OlympicMoments #SportsMarketing #BrandStrategy #CampaignInsights
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In our latest blog, we explore how Kamala Harris’s digital-first approach is reshaping political marketing, leveraging everything from memes to influencers to engage and win over young voters. Swipe through to see how we’ve used data from our Brand Mentality® platform to reveal the impact of these bold tactics on political marketing and voter engagement. Read the full blog here: https://lnkd.in/ebWRtb5W #PoliticalMarketing #Harris2024 #CreatorEconomy #DigitalStrategy #YouthVote #MarketingTrends #Election2024 #PoliticalAdvertising
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Catch CEO Adam Katz in IRIS.TV’s Think Inside the Video newsletter. He and Alan Wolk discuss how Brand Mentality® and our IRIS-enabled PMPs help brands and political campaigns connect with CTV viewers more effectively, ensuring ads reach the right audience with precision. #Sightly #CTV #AI #Advertising
Welcome back to the Think Inside the Video newsletter, where we explore the ever-evolving streaming TV landscape and how the advertising industry can use AI and contextual intelligence to reach the right viewers at the right moments. As political campaigns ramp up for the 2024 election, the battle for voters' attention is increasingly fought on Connected TV (CTV). Our partner Sightly's CEO Adam Katz sits down with TVREV's Alan Wolk to discuss how brands and political campaigns can expand beyond geography to tap into viewer mindset to land their message at the right moment. Our CMO Rohan Castelino sits down with Digiday to explain how campaigns are leveraging video-level contextual targeting with IRIS-enabled PMPs to reach voters watching FAST in swing states. PMG's Sam Bloom expands on how brands are driving massive lift in visits and sales when utilizing contextual strategies that build off their first-party data.
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🎙️ Haven’t listened to episode 19 of BTTM? Listen now! https://lnkd.in/eAjJq_hp In this episode, Mark Schaefer joins Alena Pilichowski to discuss the power of community and its growing importance in today’s culturally charged environment. With the Paris Summer Games spotlighting global cultural conversations, now is the perfect time to rethink how you connect with your audience. Listen now to discover how to leverage community to build long-term brand loyalty on our website or your favorite podcast platform. #BTTM #Marketing #Community #Podcast #CulturalConversations #Olympics #MarkSchaefer #DigitalMarketing
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𝗡𝗲𝘄 𝗕𝗹𝗼𝗴 𝗔𝗹𝗲𝗿𝘁: From Memes to Creators: Harris’s Bold Marketing Approach to Win Young Voters https://lnkd.in/ebWRtb5W Kamala Harris is shaking up the 2024 election with a bold, digital-first marketing strategy, leveraging everything from memes to the creator economy to capture the youth vote. In our latest blog, Olivia D'Amato breaks down how Harris’s campaign is harnessing the cultural power of memes, engaging with influencers, and cutting traditional ad spend to focus on digital channels. See how these strategies are changing political marketing and what it means for voter engagement. Read the full analysis to stay ahead: https://lnkd.in/ebWRtb5W #PoliticalMarketing #Harris2024 #CreatorEconomy #DigitalStrategy #YouthVote #MarketingTrends #Election2024 #PoliticalAdvertising
From Memes to Creators: Harris’s Bold Marketing Approach to Win Young Voters
https://www.sightly.com
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Sightly reposted this
Listen to Sightly’s Breaking Through the Mayhem Podcast featuring IRIS.TV’s Nancy (Neumann) Grey as she speaks with Sightly’s Annalise Curvelo sharing her insights on the current CTV landscape and obstacles in the industry. #marketing #adtech #contextualadvertising #ai #programmatic #IRIS.TV #Sightly #AVCA https://lnkd.in/epEFkH6J
How Transparency Enhances Media Strategy Effectiveness with IRIS.TV
avca-tv.org
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CEO Adam Katz spoke with TVREV about how our AI-native technology, Brand Mentality® enables brands and political campaigns to connect with CTV viewers more effectively. 📊 As election season progresses, our IRIS.TV-enabled PMPs help campaigns and brands connect with key voter groups. By combining our Brand Mentality profile with extensive video data from IRIS_IDs, we can target and block content with exceptional granularity and flexibility. This ensures your ads align with viewers' content preferences, improving engagement and brand favorability. 💡 Check out the full Q&A to see how Sightly’s solutions can enhance your CTV strategies and campaign impact: https://lnkd.in/ewBjjYiu Adam Katz IRIS.TV TVREV Alan Wolk Nancy (Neumann) Grey Rohan Castelino Richie Hyden Field Garthwaite Annalise Curvelo
Election 2024: Winning Hearts and Mindset with Sightly’s Brand Mentality — TVREV
tvrev.com
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Sightly reposted this
We didn’t forget you! Check out part 2 of TVREV’s Cannes Lions 2024 Recap 🔑Key Highlights: Video interviews with Atmosphere’s Blake Sabatinelli GumGum’s Phil Schraeder Sightly’s Annalise Curvelo Reticle’s Josh Rosen. See how Future Today Inc is leveraging video-level contextual advertising to increase yield and revenue in CTV. Understand how Pixability’s AI solutions are helping advertisers reach consumers in brand-suitable moments #marketing #canneslions #adtech #contextualadvertising #ai #programmatic #AVCA https://lnkd.in/gWyPtyMw
Cannes Lions: Navigating The CTV Revolution With AI And Video-Level Contextual Data, Part 2
avca-tv.org
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The Paris Summer Games are in full swing, dominating conversations everywhere. 🌎 🏅 From remarkable athlete comebacks to surprising fan favorites, see what’s capturing everyone’s attention this year. Click through our latest carousel for key insights from the Games so far! Learn how to leverage these insights with our Brand Mentality® platform: https://lnkd.in/eTaPGN-V #Olympics2024 #BrandMentality #SportsInsights #UnexpectedTrends #AthleteSpotlight