Silverback Strategies

SEO traffic down? Media could be the reason. 😉 Our B2B SaaS client saw a drop in organic clicks, but nothing seemed broken on the SEO side despite the drop. The culprit? Our paid search team launched new landing pages that performed way better than before on branded terms. This unintentionally captured clicks that would have gone to our top-ranking organic results. The campaign siphoned nearly one-to-one the lost organic clicks, lowering the client's paid cost-per-click. Since the same budget was spent, we actually ended up driving more site traffic overall than in previous months without spending more; it was just the makeup of where the clicks came from (organic vs. media) that changed. Thanks to our cross-channel reporting, we could explain the full picture and find new targeting and spend tests to uncover just how much budget is needed for branded campaigns. In the end, the better-performing landing pages and refined budget allow us to transfer the excess budget to other campaigns where it's needed. 📊 Unexpected insights can lead to big wins. Stay curious and keep learning! 💡

Your customers are savvy—they spot tired, old marketing tactics from a mile away. How do you connect with customers, solve their problems, and move them to take action? The answer lies in data you already have. 📊 Here’s how to do it: 🔍 Insight: Scan through reviews, talk to customer service teams, and review your CRM to build insights of pain points and challenges that start your customers on their journey. 📣 Application: Incorporate these insights into your messaging by sharing real customer stories that show how your product or service addresses those pain points. 🌟 Differentiation: Highlight what makes your solutions unique. Use your data to showcase how your approach effectively solves your customers' problems. Back it up with examples of satisfied customers. By leveraging the data you already have and these messaging layers, you can create authentic, engaging content that resonates with your audience. Keep it real to keep them engaged! 💬

The right SEO strategy has three types of content, each with unique goals to gauge success: 🔍 Attraction: Content that catches attention and brings the right audience to your site. This content answers questions and speaks to pain points. Track metrics like traffic and keyword performance to gauge effectiveness. 🤝 Encouragement: Content that offers valuable insights and establishes your brand as a trusted source. This content keeps visitors engaged and primed for conversion. Metrics like time on page, % new users, and pages-per-session offer insights into engagement and trust-building. ✅ Conversion: Content that drives visitors toward the ultimate goal—shifting from consideration to decision. This content is built to convert. Measure success through conversion events that match your business objectives.

We’re thrilled to announce that Silverback Strategies is partnering with MarketMuse for a three-part virtual training series focused on the intersection of the changing SEO landscape, content strategy & creation, and AI. In this first session, our panel of experts will be covering topics including: 🔍 The Evolution of SERPs 🙋 Google's User-Focused Approach 🏆 Quality Over Quantity: Understanding Algorithm Updates ⚙️ Balancing Automation with Human Expertise ✅ Achieving Content Relevance in the AI Era Click the registration link below to secure your spot for this event! 📅 Date: Wednesday, April 24th 🕒 Time: 1-2pm EST 🌐 Location: Virtual 🔗 Registration: https://lnkd.in/dWAuRZCU #digitalmarketing #seo #content #ai

Here at Silverback Strategies, we’re big believers in #hiring the best and helping them get even better. Last month, we had the privilege of welcoming two new hires to the team: Olivia Angerosa, Associate Director of Paid Media, and Melissa Washburn, Silverback’s new Senior Director of Paid Media. Melissa and Olivia have a combined two decades (yes, you read that right!) of performance marketing agency experience, and we’re thrilled that they’ve brought their expertise to Silverback. In the short amount of time that they’ve been here, they’ve already made a tremendous impact on internal teams and clients alike. Olivia and Melissa represent the latest examples of Silverback’s philosophy around #hiring, engaging, and rewarding the marketing industry’s best of the best—but we’re not stopping here. Interested in learning more about our fantastic team at Silverback? 👇 Check out our open positions!👇 https://lnkd.in/eVembkt

From April 3–5 and April 10–12, Silverback Strategies is hosting an Ask Me Anything digital marketing event you won’t want to miss! Limited spots available—secure yours now to get personalized answers to your questions and ensure your marketing efforts are effective and up-to-date.