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📊 Curious what sets apart top market research firms like Nielsen, GfK, and Mintel? Our latest article dives into the unique strengths of 6 leading companies that help consumer goods brands stay ahead of the curve. 🌟 Check it out to find the perfect partner for your data-driven strategy! https://lnkd.in/djz8EPPu #MarketResearch #ConsumerInsights #CompetitiveEdge #DataDrivenDecisions

Sustainability on your mind? Switching to shelf-stable products helps the environment by cutting down on refrigerated transport, which uses a lot of energy. Brands like MALK Organics use recyclable cartons, making packaging greener. These products also last longer, which means less food gets wasted. This is good for eco-friendly shoppers and investors. Want to learn more sustainability insights strategies for CPG brands? Reach out for a demo at https://simporter.com/demo

Happy Independence Day from the Simporter Crew!

🌟 Healthy Drinks: The New Trend in Ready-to-Drink Coffee People who like ready-to-drink (RTD) coffee are looking for more than just a tasty wake-up call. They want their coffee to be good for them too! Here's why: 🥗 More People Want Healthy Drinks The market for foods that are good for you is growing fast. It's expected to grow 7.7% each year from 2020 to 2025. This means RTD coffee drinkers want drinks that not only taste good but also help them feel better, think clearer, or stay healthy. 🧘♀️ Wellness is Important to Many In the US, people are spending a lot of money on wellness - $480 billion! And it's growing every year. 82 out of 100 Americans say wellness is very important to them. This means they want RTD coffee with ingredients that are good for their health, not just caffeine. 👥 Young People Lead the Way Young adults and teens are really into wellness. 58 out of 100 people say they care more about wellness now than they did last year. These young coffee drinkers want RTD coffee that fits their healthy lifestyle, like drinks with less sugar or more protein. 🌟 This trend shows that RTD coffee drinkers want their favorite drinks to do more than just wake them up - they want them to be part of a healthy life too! #RTDCoffee #HealthyDrinks #Wellness #GoodForYou #CoffeeTrends

☕ Ready for a functional coffee boost? We've created 4 Ready-to-Drink Coffee concepts. Which one gets your vote? Let us know! 1. Energizer Espresso (Caffeine, Ginseng, B-vitamins, Increase energy, Boost concentration, Boost Physical Performance, Increase alertness, Strong, Bold, Smooth) 2. Zen Brew (L-theanine, Chamomile, Magnesium, Calm Down, Relaxation, Better Sleep, Stress relief, Mellow, Soothing, Creamy) 3. Gut Guardian Coffee (Probiotics, Prebiotic fiber, Ginger, Support Gut Health, Digestive Issues, IBS, Anti-inflammatory, Mild, Balanced, Slightly spicy) 4. Fit Fuel Latte (MCT oil, Collagen, Green coffee bean extract, Support Weight Loss, Boost Metabolism, Boost Physical Performance, Bone Health Concerns, Rich, Creamy, Nutty) On Friday we'll reveal results, together with AI scores directly from Simporter. #CPGInsights #Simporter #FunctionalCoffee

Coffee brands like Dunkin' Coffee and Chameleon Cold-Brew are launching ready-to-drink coffee to compete with soda and flavored water brands by offering consumers an off-the-shelf alternative to traditional drip coffee. Coffee brands traditionally emphasize flavor and origin, so when competing with ready-to-drink beverages, they are evolving their claims to focus on functional benefits. But picking the right benefits to differentiate and motivate trial can be a challenge. Which of the following functional benefits do you think coffee brands are focused on the most in 2024 with their ready-to-drink coffee products? Vote for what your gut says below and we’ll post the correct answer, according to Simporter AI models, on Wednesday.

🌟 Reusable Packaging: A Growing Trend Among US Coffee Drinkers As we look at what coffee lovers in the US like, reusable packaging is becoming more popular. Here's why people are choosing reusable options: 🌿 Environmental Consciousness A striking 71% of Americans consider environmental impact when making purchases. This growing awareness is driving demand for reusable coffee cups and containers, which significantly reduce waste and minimize harm to our ecosystems. ♻️ Embracing Sustainability Americans are increasingly adopting sustainable practices. A recent survey reveals that 59% view recycling packaging as a form of reuse, while 53% regularly recycle takeaway cups. This shift towards eco-friendly habits makes reusable packaging an attractive choice for environmentally conscious consumers. 💰 Economic and Practical Benefits Reusable coffee containers offer both cost savings and convenience. Many coffee shops provide discounts to customers who bring their own cups, incentivizing the use of reusable options. Additionally, these containers can be used multiple times, potentially proving more cost-effective in the long run compared to single-use alternatives. 🌟 This trend towards reusable packaging reflects a broader shift in consumer values, emphasizing environmental responsibility, cost-effectiveness, and practical solutions that align with sustainable lifestyles. #CoffeeLovers #ReusablePackaging #Sustainability #EcoFriendly #ConsumerTrends

What makes US coffee drinkers unique? We found out what makes US coffee fans special when it comes to helping the planet. Want to know what they like that's different from UK, Canada, and Australia? Check out our blog to learn more! https://lnkd.in/drDcnuzp #Coffee #Green #ConsumerTrends #Research

☕ Ready for a sustainable coffee break? We've created 4 Fair Trade Certified Coffee Product. Which concepts gets your vote? Let us know! On Friday we'll reveal results, together with AI scores directly from Simporter. #CPGInsights  #Simporter

Sustainability is THE trend in the consumer goods industry, and this week we're analyzing everything about it in the coffee category. What do you think is most important to coffee consumers in the US?