"Helping brands grow." That's what our CEO Yoav Izhar-Prato scribbled on a coffee-shop napkin 18 years ago and it's been our True North ever since. It's what guided us to #ShopAble2024, where we were honored to be joined by the leading brands, agencies, and retailers as we shape the universe of commerce media together. For us, that means unlocking the full-funnel, omnichannel opportunity of retail media with a suite of new capabilities: 📺 Commerce Display & CTV Inventory Broaden your reach with strategic audience insights and advanced targeting across major platforms like Amazon Ads, Instacart, and Walmart Connect. 📲 Social Commerce Expansion Integrate campaigns seamlessly across social giants, including TikTok and Snap, powered by dynamic optimizations for personalized consumer engagement. 📈 Commerce Incrementality Hub Elevate your measurement game with configurable incrementality indicators, experiments, and actionable insights to boost ROI and market share. 🤖 Next-Generation Commerce Optimization Tailor your media strategies with AI-driven optimizations, aligning closely with your performance goals for unparalleled efficiency. 🔍 Executive Copilot via Skai Decision Pro Empower decision-making with Generative AI, offering a conversational experience to dive deep into your data for immediate, actionable insights. Thank you to all of our partners, customers, and friends who came out to help us help brands fulfill their true potential. Find out more: https://okt.to/XMulzY
Skai
Software Development
San Francisco, CA 104,807 followers
Media that matters. Marketing that works.
About us
Skai empowers leading brands and agencies around the world to manage enterprise-level, omnichannel digital campaigns across all walled garden media. Backed by nearly two decades of innovation, we support marketers with insights they can use, data they can trust, and impact they can measure on the media that matters. Our marketing platform includes solutions for retail media, paid search, paid social, and app marketing. We work alongside the largest brands and publishers to solve the industry’s biggest challenges. Founded on our core values of innovation, integrity, passion, and humility, we are a global team of professionals passionate about doing good work and doing the right thing. Skai is the combined entity of former companies Kenshoo and Signals Analytics, each with a long history of first-to-market innovation.
- Website
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http://skai.io
External link for Skai
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Specialties
- digital marketing technology, SEM, search marketing, social media advertising, online advertising, internet advertising technology, social network ads, mobile marketing, display advertising, retail media, market intelligence, consumer intelligence, market insights, data analytics, incrementality testing, and SEM technology
Locations
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Primary
North American HQ 22 4th St. 7th Floor
San Francisco, CA, US
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30 Habarzel street
6th Floor
Tel Aviv, Israel 6971010, IL
Employees at Skai
Updates
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Check out the latest commerce trends shaping the industry: 🛍️ The rise of social commerce 🤖 The impact of AI on shopping experiences 📦 New strategies for inventory management Get your copy of the Trends Report: https://okt.to/nKqIai
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🚨 Exciting News! 🚨 We are heading to Groceryshop 2024 in Las Vegas from October 7-9! 🛒✨ Join us to discover how our omnichannel demand-side platform can help brands and agencies: 🚫 Eliminate fragmentation 💰 Optimize investment decisions 🚀 Drive brand growth with AI-powered insights and more! Get ahead and book a meeting with us at the event 👇 https://okt.to/NYL2Zv
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Omnichannel does not mean "market everywhere." it's all about being customer-centric! Jason Omenn from Marketing Performance Group breaks down what it REALLY means and more, in this #RetailMediaThursdays episode! https://okt.to/Hc91Ol
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Retail media never stands still. That's why we're continually innovating to meet the needs of our customers. Here's what's new in our platform for retail media: ⭐️ Sam's Club Sponsored Brands management Create and manage ads, track performance, and optimize campaigns ⭐️ Amazon Ads Keyword Search Rank Track keyword popularity, click share, and conversion share to improve product visibility and sales ⭐️ Competitive Insights Publisher Expansion Track your brand's and competitors' visibility on Kroger and Hannaford Scroll for more details 👉 👉 👉
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In this #RetailMediaThursdays episode with Kaitlyn Fundakowski (Kobida) from Chomps, we talked about the importance of testing and learning in ad strategies. For brands like Chomps, it's all about seasonality and smart budget allocation: 1️⃣ Start small 2️⃣ Monitor performance, and 3️⃣ Scale up where it works Watch the full episode to find out more: https://okt.to/TKDBHV
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Retailers face major challenges in scaling their retail media networks, including: 🔹 Fragmented tech stacks 🔹 Data silos 🔹 Inefficient vendor management 🔹 Complex stakeholder coordination To succeed, a centralized system is essential for streamlining operations and unlocking new revenue. Learn more from Skai's EVP of Strategy Nich Weinheimer in his latest Total Retail article: https://okt.to/yqEYnF
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Streaming TV is transforming retail media, and Amazon Ads is at the forefront! Here are 8 ways Skai can help you manage your Amazon Ads Streaming TV ads 👇 Want to find out more? https://okt.to/eM4szE Amazon Ads Partners
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In the latest #RetailMediaThursdays, we sat down with David Billings from EPAM Systems to explore key challenges in retail media from the retailer's POV, including: - How retailers juggle complex tech stacks and data environments - Why scaling retail media networks often hits roadblocks - How machine learning and GenAI are becoming crucial in streamlining operations and more... Check out the full episode now: https://okt.to/08Q2FD
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✅ Generative AI Filtering ✅ Multi-level Conditional Actions ✅ Automated Metrics in Keywords Grid ✅ SDP Autofill Budgets Swipe through to explore the latest updates we've added to the Skai platform! 👉👉👉 Wait, there's more: Updates on our Retail Media and Commerce Display capabilities are coming soon!