🤦♀️ Patients are customers - but they do not feel treated like that by their payor/providers. 🤔 Healthcare is ripe for disruption. #healthequity #healthcareinnovation #bias #humancentereddesign
Patients are customers - but they do not feel treated like that by their payor/providers. “Consumers are placing a higher priority on their wellness while expressing continued frustration with the healthcare system” - McKinsey (March 2023) Healthcare is ripe for disruption. A Major U.S. Payor teamed up with McClennan Group to build health insurance of the future - featuring truly empathetic communications with less human bias. Our proprietary technology MyGoodLife.ai is a new way for marketers to drive engagement through hyper-personalization. Using an advanced whole-person lens (5-minute intake about Goals, Passions, Impact, and Values) McClennan Group's engagement strategy empowers marketers to connect with consumers on a deeper level, influencing their decisions and fostering lasting brand affinity. Learn more about how we helped drive customer engagement (rather than patient engagement) & closed gaps in care through highly targeted messaging https://mygoodlife.ai + 100,000 Medicare Advantage users + 26% increased breast cancer screenings + 45% increased statin use in persons with diabetes + 9.53% increased annual wellness visits #healthequity #healthcareinnovation #bias #humancentereddesign