Smaato (Now part of Verve)

This month marks one year since the launch of the Transparency & Consent Framework v2.2 from IAB Europe (TCF v2.2). In our conversation with Achraff-Nour Meski of Sourcepoint, we uncover the opportunities, best practices, and strategies for successful CTV monetization in compliance with TCF v2.2. Huge thanks to Achraff-Nour for sharing his expertise on this fascinating topic! https://hubs.la/Q02y019J0

🎮 How can gaming publishers level up user ad experience while hitting monetization goals? Our own Stafaniya Radzivonik (马小旭) breaks it down into 5 straightforward steps, with the latest industry data to back it. Check it out 👇 https://hubs.la/Q02sLH900

Headed to MAU Vegas next week? Catch Smaato and the Verve Group team at the Wynn Hotel on April 3! Snag your invite: https://lnkd.in/gGzQe7Rc #MAUVegas2024

MAU Vegas is around the corner! We’re excited to share our latest breakthroughs in user acquisition, app monetization, and campaign performance. Let's talk about how to: 🎯 Recapture addressability with Anonymized Targeting on Mobile (ATOM). 💸 Elevate monetization with new video monetization features. 📲 Accelerate user acquisition with SKAN insights and strategies. Request a meeting here: https://hubs.la/Q02q0ljs0

🗳️ In the current US election cycle, CTV ad spend is projected to increase by 33% compared to the 2022 cycle. Our own Morgan Jetto shares why election ad dollars are shifting toward CTV in 2024, and what political marketers should be doing to make the most of this key channel. Head over to Association of National Advertisers for insights on: 🎯 Targeting capabilities 🔒 Brand safety 🇺🇸 Budgets for national vs. regional campaigns https://hubs.la/Q02mVZYp0

Looking forward to d3con in a few weeks! Our own Elisa Schwuchow is a featured expert on IAB Europe's panel, "How AI is transforming programmatic advertising." Moderated by Jörg Vogelsang, the panel also features: Sebastian Grantz of Google Maximilian Nolte of Microsoft Sara Sihelnik of Quantcast More info and registration here: 🔗 https://hubs.la/Q02mh4SQ0

What are the latest trends in the app market? Our friends at Apptica just published an invaluable resource for app marketers and developers -- give it a read! 📊 Huge thanks to Apptica for the opportunity to contribute, and a special shoutout to our own Stafaniya Radzivonik (马小旭) for sharing her valuable insights. 👏

2024 is being called the year of SKAN. Thanks to our friends at Dataseat (Now part of Verve Group), Kochava, and Wavemaker for the insightful webinar on how the industry is adapting to SKAN 4. Couldn't tune in? Check out the recap 👇

📺 Take a deep dive into CTV addressability in our interview with Davide Rosamilia, Director of Product Management over at ID5.io. Read the interview to hear Davide's perspectives on: ▪️ the evolution of addressability ▪️ the role of alternative ID providers ▪️ the need for universal identifiers in the CTV space Many thanks to Davide for sharing his expertise, and kudos to Ekaterina Vagner for making it all come together! 🔗 Read the full article here: https://hubs.la/Q02jBBQ00 #ctv #addressability #measurement #alternativeID #identifiers #1PD

Thanks to Digilah for publishing expert insights on first-party data, privacy, contextual targeting, alternative identifiers (and much more!) from our own Stafaniya Radzivonik (马小旭)! Give it a read to stay ahead of the curve in the privacy-first era of advertising ⤵