Small Wonder

It’s estimated that CosmoProf Beauty Las Vegas welcomed more than 20,000 visitors and 1,100 exhibitors to its 2024 show last week at The Mandalay Bay in Las Vegas. Exhibitors included manufacturers like B. KOLORMAKEUP & SKINCARE S.p.A. SB - BENEFIT CORPORATION and FIABILA; popular European CMs for color cosmetics and nail product manufacturing; TikTok, which attended to educate brands about its TikTok Shop program; and third-party certifiers like NSF International. But the lion’s share of booths were occupied by recognizable and emerging brands hoping to boost brand awareness or meet distributors and buyers walking the floor show. Standout events and panels included a City of Hope gala honoring Jessica Phillips, Ulta Beauty’s vp of merchandising, which raised more than $850,000 for the hospital non-profit. Elsewhere, “Cosmo Talk” panels were led by top execs at The Estée Lauder Companies Inc., Summer Fridays and Curie body care. Top trends on display at the show included AI-powered in-store sampling, powder shampoo and conditioner, and a return to old-world beauty rituals. In this piece by Lexy Lebsack, we speak to Stephanie Farsht of Small Wonder, Takeshi Nobuhara of Shikohin, and Avner Gal of iRomaScents.

You’ve heard of luxury products h and you’ve heard of sustainable products but what is luxestainable? Luxestainable combines elements of luxury and sustainability, showing that you don’t have to give up one to have the other! You can have products, goods or services that are both. That is exactly what Stephanie Farsht, co-founder and CEO of groundbreaking powder-to-lather hair care brand Small Wonder, set out to do with her brand. Tap the link below to learn more about the intersection of luxury and eco-consciousness in the beauty industry and the journey of creating a hair care brand that’s changing the game. ALSO this week on the pod... 1️⃣ Hope Springs Eternal at Tecuane Hair's Refill Launch Event 2️⃣ Garren on 10 Years of R+Co and What’s Ahead for the Brand This episode is sponsored by Nick Stenson Beauty. #ReadTheTease #TheTease #VolumeUpByTheTease #VolumeUpPodcast #Podcast #SmallWonder Kelly Ehlers Jeffrey Craig Lunnen

Ready for the HardTech Summit today at mHUB ? Discover how our partnership with Small Wonder is reshaping the beauty industry. 🚿 MNML's structural packaging for the Wonder bottle introduces a reusable device for dispensing hair care powder, revolutionizing sustainability in your shower routine. Small Wonder leads the way in salon-grade beauty care with an eco-conscious twist, aiming to reduce single-use plastic waste. Their shampoo and conditioner powders provide a guilt-free shower experience—simply add water for a luxurious lather. This innovative formula drastically cuts packaging materials and shipping weight, reducing carbon emissions by up to 80%. Plus, with refillable, powder-coated aluminum bottles and recyclable refill tubes, they offer more product with less waste. Their commitment doesn't stop there. Small Wonder enhances user experience with our patented cap design for mess-free dispensing and moisture protection. The iconic hourglass bottle design adds both flair and functionality, preventing leaks and optimizing storage. With each refill, compostable paper tubes seamlessly replenish the bottle, ensuring every drop counts. Join Small Wonder in redefining beauty care with a lasting impact. See you at the summit! #Innovation #Sustainability #SmallWonderRevolution #entrepreneurs #founders #hardtech #productdevelopment #prototyping #manufacturing #smallbusiness #startup #innovation #design #brandidentity #brand #hardtechsummit Scott Wilson Jillian Tackaberry Chris Watson Gary Paulsen Stephanie Farsht Paul Earle