AI is transforming shopper marketing, from personalized shopping lists to price optimization. Discover how GainInsights, Insite AI, and NIQ for Retail rely on real-time data for AI-generated dynamic pricing, analyzing promotions, and tailoring market strategies to quickly adapt to market changes. https://bit.ly/3SE7A4H #AI #GenAI #ShopperMarketing
Snipp Interactive
Advertising Services
Bethesda, Maryland 6,200 followers
Customer Acquisition Retention and Engagement (CARE) Platform Loyalty - Promotions - Sweepstakes - Rebates - Rewards
About us
Snipp is a global marketing technology solutions company that provides promotions and loyalty programs designed to engage customers across the entire path to purchase - in-store, at home and online. Clients can run one-off promotions to evergreen loyalty programs that meet objectives at a brand, shopper, category, and portfolio level and customizable by region, language, channel, retailer and more. SnippCARE, our modular Customer Acquisition, Retention & Engagement platform, powered by our market-leading receipt processing platform for purchase and non-purchase validation, enables implementation of ROI-driven, omni-channel programs, globally. We capture zero-party data in real time and build proprietary data sets, driving engagement, personalization and brand loyalty and enabling intelligent decision-making. It’s tailor-made for brands to build deeper relationships with their consumers. For over a decade, we have worked with the world’s leading organizations in both B2C and B2B spaces, across industry verticals including CPG /FMCG, retail, pharma, utility, home and outdoor, alcohol, tobacco, lifestyle and more.
- Website
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http://www.snipp.com
External link for Snipp Interactive
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Bethesda, Maryland
- Type
- Public Company
- Founded
- 2007
- Specialties
- Mobile Technology, Loyalty Consulting, Promotions, Analytics , Contests & Sweepstakes, Rewards, Receipt Processing, Brand Engagement, CPG Loyalty, Incentive Marketing Solutions, Customer Retention, Martech, Customer Acquisition, Customer Engagement, Rebates, Loyalty Platform, Data Analytics, and Basket Analysis
Locations
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Primary
Tulip Hill Terrace
6708
Bethesda, Maryland 20816, US
Employees at Snipp Interactive
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Atul Sabharwal
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Tom Treanor
Driving Pipeline for B2B SaaS Companies / CMO of Snipp Interactive / Marketing and AI Startup Advisor
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Carol Jackson
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Heather DeCato
Senior Client Success, Marketing, Client Relations, Client Manager, Relationship Management, Account Manager, Networking, Sales, BD, Digital and…
Updates
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Maple Leaf Foods (Schneiders) is running a purchase-based program where customers who spend $12 on Schneiders bacon products in one transaction can take a photo of their receipt and upload it to a registration page to receive a $5 grocery gift card to the store they made the purchase from See the promotion here: https://bit.ly/4cksAUW #ShopperMarketing #ReceiptData
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AI is transforming marketing, and it's time for department leaders to invest enough time and resources in training their teams on best practices and use cases! Several Forbes Communications Council members share their tips for training marketing teams to incorporate AI into their workflows: "Don't let AI replace your critical thinking skills. AI can be a starting point, but it's not an ending point, especially when it comes to writing." - Kathy Sucich, Dimensional Insight "Marketing leadership should train their team on the ethical use of AI, focusing on recognizing and mitigating biases and ensuring responsible practices." - Mark Rainey, inQUEST Consulting "One effective tip for training a marketing team on AI best practices is to integrate hands-on learning sessions with real-world applications." - Maria A., Fortune 206 "Work with an outside expert who's up to speed on the latest AI tools. Define the goals for your AI usage when working with this person or company." - Tom Treanor, Snipp Interactive Read more: https://bit.ly/3MEafIf #AI #GenAI #marketing
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As the fall season approaches, it's time to gear up for a strong Q4! 🍁 Forbes Communications Council members share their advice for keeping your marketing and communications teams on track for success. ⤵️ "It's important to look back at our processes, the projects we've done, and the campaigns we've run. Look at the data, the outcomes, the wins, and the losses. Use these insights to develop a prioritized list of improvement opportunities and things to do more (or less) of." - Tom Treanor, Snipp Interactive "Before the holiday season, the focus for many marketing and communications teams should shift toward nurturing and securing customer loyalty. Q4 is a prime time for increased sales and revenue. Loyal customers are more likely to return and spend more during this crucial period, providing a solid foundation for your Q4 goals." - Lisa Maynard (nee Chaikin), Awin Global. "Co-create with your audience, particularly when reaching out to youth or harder to reach audiences. That means doing things like AI insight sessions and focus groups before and after content creation. - Kim Coutts, Civilian. "One goal marketing and comms teams should prioritize for the rest of the year is to start shifting from short-term strategies and quick wins to long-term, relationship-focused marketing that starts with the customer. Invest in truly understanding your customers, as this will yield significant benefits in the future. You don't need to know them perfectly—just better than your competitors do." - Pini Yakuel, Optimove https://bit.ly/46Vu3zQ #marketing #communications
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With more CPG brands experimenting with new ways to weave AI into their shopper marketing efforts, the possibilities for marketers are vast. Check out examples of AI tech from SEPHORA, The Coca-Cola Company, Hanesbrands Inc., Procter & Gamble, Nestlé, and Reckitt that will inspire you to find ways to deliver more meaningful shopper marketing experiences! #AI #ShopperMarketing
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Kellanova, a global leader in snack and cereal foods, is running a Back to School promotion with a digital cash-back offer. Customers who purchase qualifying products can receive $5 cash back for spending between $15 and $24.99 or $10 for purchases over $25 by simply uploading a photo of their receipt. View the live promotion here: https://bit.ly/3APcEgz #BackToSchool #ReceiptData
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Did you know that 84% of consumers are likelier to stick with a brand that offers a customer loyalty program? Dive into the benefits of loyalty programs, program examples, and how to choose the right program provider: https://bit.ly/4doXwVi #CustomerLoyalty #LoyaltyPrograms
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Well-run customer loyalty programs are incredibly valuable! Whether you aim to acquire and retain customers, strengthen brand advocacy, or boost average customer lifetime value, a loyalty program can help. Now, here's the tricky part: How do you choose a customer loyalty program provider that can help you meet your goals? 🤔 Here are five tips for choosing the perfect match: https://bit.ly/4fErWEu #LoyaltyPrograms #CustomerLoyalty #BrandLoyalty
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The home cleaning industry is evolving, balancing cleanliness with sustainability. 🌱✨ Discover how brands are navigating the shift towards eco-friendly products and addressing inflation challenges: https://bit.ly/3qMDukJ #HomeCleaning #marketing
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Discover how Nutrabolt C4 Energy is driving in-store sales through a cash-back promotion that allows customers who purchase qualifying items to upload photos of their receipts to earn a sweepstake entry for a chance to win a Bronco! Check out the live promotion here: https://bit.ly/4dv5coS #ShopperMarketing #ReceiptData