Meet Travis Murdock, our General Manager of Americas. 🌟 Travis excels in driving innovative strategies and building strong client relationships. He loves diving into new tech and has even earned his amateur ham radio license! Read on for more about Travis and stay tuned for upcoming spotlights as we continue to showcase the amazing talents within our team! #MeetTheTeam #SonusPR #PR #Tech
Sonus PR - B2B Tech PR Agency
Public Relations and Communications Services
San Francisco, CA 474 followers
The PR agency of the future
About us
We help B2B tech scale-ups, and enterprises dominate mindshare and become the de facto leaders in their field. There's no other agency like us on Earth. Here are a few reasons why... #1. We only work with companies with cutting-edge technology. That means we're constantly stimulated and projecting our minds into the future - and it means we can do an amazing job for our clients (because they're interesting!) #2. We don't do the standard pyramid hierarchy. It's inefficient, leading to boredom at the bottom and detachment at the top - and everyone loses (especially the clients). #3. We hire experts, people who are born for a particular role, who can hone their expertise doing what they love and are best at. #4. We create our own technology. If there's something that we need to help our clients and give us an edge, we create it ourselves. #5. We don't stop, ever. We're always looking for ways to improve - services, tools, processes, and people. We're (healthily) obsessed with ensuring our clients become the winners in their fields.
- Website
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http://www.sonuspr.com
External link for Sonus PR - B2B Tech PR Agency
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Telecoms PR, B2B Technology PR, B2B Technology Marketing, B2B Tech Content Creation, and Tech PR
Locations
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Primary
Get directions
25 Taylor Street
San Francisco, CA 94102, US
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Get directions
69 Old Street
London, EC1V 9HX, GB
Employees at Sonus PR - B2B Tech PR Agency
Updates
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Some sage advice from a battle-hardened journalist. Take heed, PR folks!
**How to work with Bloomberg News Work Shift** Please read and share as this will save us all a lot of time and trouble. *I get about 30-40 unsolicited pitches a day. I do look at them all (promise!) but I simply cannot reply to all of them, largely b/c most are so bad that they don't merit a response. Some I hold onto and might use later. What doesn't help your pitch is a half-dozen follow ups, when you just "float this back up" to the top of my inbox. Don't. *Rather than cookie-cutter email pitches, PICK UP THE PHONE and tell me a story. I do answer the phone unless I'm tied up, and if you can explain your story by phone in 2-3 minutes, I'm way more engaged. Or let's get a coffee at my (snack-filled) office. *Stories have conflict, characters and context. 99% of the pitches I get have none of those three essential elements of a story. Would you read a novel where the protagonist just breezes through her life? So why would anyone read a business story that does the same? Context is also key: What is at stake here - why do we care? *Our beat is the "future of work" but spare me the crystal-ball gazing and 2030 prognostications and tell me what's actually happening with the current of work, which is messy and confusing enough. *Show, don't tell. If you think you've spotted a workplace trend, show me some reputable recent data to support it. (Not an online survey of 80 random millennials.) There's a dearth of reliable workplace data out there, so solid data -- especially if it's exclusive to us -- goes a long way. *Then find me an actual workplace where it's happening, with a CEO and workers willing to comment ON THE RECORD. We write about work and management, so we want to talk to people who are working or managing workplaces. Not some random "thought leader" who wrote a book about remote work 8 yrs ago and has been dining out on it since Covid. *Stop with the self-serving surveys. Just stop. If your client does catering and commissions a survey about how free food is the key to RTO, please tell them that's marketing, not journalism. (Then tell them it's false.) *We welcome ideas from outside the US, and have a global newsroom of talented reporters in dozens of bureaus who can chase them down. *I can't believe I still have to say this, but don't send me a pitch promising your client's steaming-hot take on a trend story that one of our rivals just published. *If we do quote your client, we need to explain in plain English what they do. Please do not spend half the day trying to convince me to describe said client as an "end-to-end best-of-breed holistic enterprise solutions provider." It distracts us from the actual hard work of fact checking, and annoys me immensely. Have a quiet word with your clients about this. *I'm sure there are more but this will do for now. Thanks to my colleague Dana Hull for inspiring me to get this out! #usermanual #journalism101 #bloomberg #workplace #management #workshift #PR #publicrelations
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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker, a merchant and forefather of marketing. The problem he talks about is just as true today: a huge amount of activity is wasted. Grown-up PR analytics ends that problem. In our new blog, Rob Ashwell, Head of Sonus Labs, shares how we go beyond any other tech PR agency in developing our own Intellectual Property and methodologies for measuring the impact of PR. We’ve learned a thing or two about how PR analytics can guide you to more effective PR campaigns. Learn from our expertise and go from awareness to action: https://ow.ly/Ppy650Q6ZcZ #TechStorytellers #Telecoms #PR #Analytics
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ZDNET features Capgemini Engineering as a company leading the way in organizational transformation through AI: https://ow.ly/7KxE50PUSP8 It's great to see our customer in the spotlight as the innovative leader that they are. Jiani Zhang, Executive VP and Chief Software Officer of Capgemini Engineering, shares on the topic of #GenAI: "Many companies are experimenting with GenAI for its potential to accelerate the development of use cases across knowledge management, support, and even code generation," she tells ZDNET. "Despite the growing prominence of GenAI, degrees of adoption vary -- primarily because of reservations trusting the integrity of the generated content." Read to learn more from Zhang: https://ow.ly/7KxE50PUSP8 #TechStorytellers #TechNews #AI #GenerativeAI
AI is transforming organizations everywhere. How these 6 companies are leading the way
zdnet.com
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We are proud to announce that our London General Manager, Chevaan Seresinhe, served as a judge for this year's Pipeline Innovation Awards panel. The award consists of 16 categories to honor telecom industry innovation — everything from the most innovative technology provider to innovation in the cloud and AI. Winners will be announced in due course! #EmployeeSpotlight #TechStorytellers #Telecoms #PR Pipeline Publishing
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📢 Fascinating look into the world of Generative AI 📢 We’re thrilled to share the latest insights from Ramesh Ramani, ExpertusONE CEO & President, via Forbes. “Global AI adoption was 2.5 times higher in 2022 than it was in 2017, but has plateaued in 2023. One possible reason for the boom and subsequent slowdown is the arrival of generative AI and the need to define it and build frameworks for practical implementation. Businesses are used to AI playing a supporting role in their operations, automating tasks to lighten workloads. But when correctly defined and implemented, generative AI has the potential to deliver much greater value, particularly when it comes to all-encompassing business objectives.” Join Ramesh to examine the three fundamental concepts in AI implementation: AI-supported, AI-augmented and AI-powered. https://ow.ly/b4V150PMKFn #AI #GenerativeAI #TechNews #TechStorytellers
Council Post: Generative AI Frameworks For Practical Business Implementation
forbes.com
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"Measurement builds trust," says Sonus PR US General Manager Travis Murdock. As a guest on Symphonic Digital's Performance Delivered podcast, Travis outlines easy and practical ways to make PR measurable. Listen now: https://ow.ly/ejB950PVIwO Travis Murdock boasts 25 years of tech experience in #B2B and consumer companies. Travis is on a mission to help entrepreneurs build their brands and tell their stories — something from which our innovative clients get to benefit. #EmployeeSpotlight #PR #TechPR #TechStorytellers
Travis Murdock | Making Public Relations Measurable
https://symphonicdigital.com
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Meet the team Monday! Penny has been working with Sonus PR for about three years, first as a contractor and now as an employed team member. She has a dual function for the company, providing book-keeping support and working as a Researcher. #SonusPR #communications #PublicRelations #b2btechPR #techPR #MediaRelations #employeespotlight #PR #agencylife
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