Spectrum - 3D Product Customization Platform

Integrating with a brand's existing infrastructure and supply chain is a huge hurdle in adding custom products. Benefits of a custom program can be obscured by the challenges of integrating interfaces and data flow to make a smooth custom experience. Spectrum has achieved a 100% factory integration success rate by starting our process at the client's production facilities and working backwards to craft a solution. Read our blog to learn more about our process and the ecomm platforms we commonly integrate with - https://bit.ly/3vDiJK4

Some facts about Spectrum's technical expertise and global reach as the world leader in 3D to factory product customization.

Congratulations to our partner Marucci Sports, on the launch of their new bat customizer. Beautifully rendered in Spectrum 3DTrue, users can personalize nearly every aspect of their wood bats, including endless combinations of colors and finishes of barrels and handles. To get the best fit, fans can choose their desired grip type, color and thickness. And custom engraving is available on the barrel and knob for added personalization. Check out the customization experience at: https://maruccisports.com

A little Friday inspiration courtesy of our partner, Xbox Design Lab. We're loving their new trailer - https://lnkd.in/gdcBdTX8

This graph reveals a powerful trend – the growing popularity of customized products. Defined as "locked recipes," these are customized products saved, shared, or added to cart by users across Spectrum's clients. These typically convert at 3X the rate of standard SKUs. So far in 2024, we've seen another large YoY jump in locked recipes, continuing similar trends from 2023 and 2022. Users are expecting more personalization opportunities from their favorite brands. Spectrum's platform can unlock the full potential of #productcustomization for them.

Spectrum conducts formal user testing as a foundation of our process, with both new and existing clients. We evaluate navigation path efficiencies, observe comfort levels with customization tasks and assess how quickly users grasp the customizable aspects of a product. Most of our UX recommendations are specific to the brand we're working with, however, we've found a number of common insights for any product customization program, including: • Showing pre-designed products to users serves as extremely effective inspiration, resulting in increased engagement • Brands see better results when customization programs have dedicated navigation rather than included in a standard product detail page. You can learn more about our UX testing process and findings on our blog: https://bit.ly/3Vws1T9

Congratulations to our partner vineyard vines on their recent website expansion. Customized products are shown using the latest in 3D visualization and embroidery technology. Explore more of the experience here: https://lnkd.in/g6ivpKxC

With #fathersday just around the corner, it's a good time to think about designing a custom multi-tool. https://bit.ly/3odnaYM

Founded in 1974 "by bike riders for bike riders,” Specialized is known for its innovative spirit, including the industry’s first production mountain bike. Continuing in that tradition, Specialized teamed up with Spectrum to create a new site for their water bottles that delivers custom options for their event, shop and team customers. Users can upload their own images and text, while pre-defined graphic templates inspire users in starting their own design. Learn more about our work with Specialized here: https://bit.ly/3xRlFUO

Congratulations to our client, Tweezerman International, LLC, named the NY Times Wirecutters’ favorite tweezers, recognizing the brand’s outstanding quality and ease of use. https://lnkd.in/g78bJAzg