Thank you CNN and Sophie Shaw for featuring Squigs Beauty and myself in this incredible roundup celebrating "AAPI Beauty Brands You'll Fall in Love With" 💞
“I wanted to take these amazing traditions and honor my heritage by making Ayurveda feel more approachable to someone who was told they’re not Indian or American enough,” Charuza says. “These beauty traditions were what kept me feeling connected to my heritage as a proud South Asian woman even though I moved a lot during my childhood. Teaching others about these amazing Ayurvedic hair care and skin care concoctions is actually how I made friends each time we moved. Now, I get to pass those traditions along in a fun and meaningful way to a younger generation, which is something I don’t take for granted, and it’s definitely a full-circle moment.”
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