According to CEO Brett Schulman, CAVA started preparing for its IPO two years ahead of time, even holding mock earnings calls. This is just one example of how growing interest in private market investing is reshaping the investor relations lifecycle. Here's how we see it: • Retail investors are reshaping pre-IPO investing: Companies like DealMaker, Fundrise, Republic, Sweater, and EquityZen are innovating to make it easier to access the private markets. • Private companies are adapting IR strategies. For example, fast-growing Zilch, rumored to IPO soon, has already begun sharing financial updates out to the public. (https://lnkd.in/ehqfE3xg) • Pre-IPO engagement builds loyalty: Reddit, Inc., Robinhood, Airbnb, and SoFi all offered early access to loyal users before their IPOs, building committed investor bases. • Early IR prep pays off: On recent episodes of After Earnings (from Morning Brew ☕️), Cava's Schulman and monday.com CFO Eliran Glazer shared the importance of building IR muscle and infrastructure early. Why it matters: As retail investors gain access to private markets, companies need to build robust IR strategies earlier, creating a foundation for long-term success. 🔗 Keep reading: https://lnkd.in/eaQ-QdBN
Stakeholder Labs
Technology, Information and Internet
Stakeholder Labs develops enterprise software to help public companies measure and increase shareholder engagement.
About us
Stakeholder Labs develops enterprise software to help public companies measure and increase shareholder engagement. Offering a comprehensive suite of solutions, including interactive corporate websites, digital shareholder verification, and targeted communications and rewards programs, Stakeholder Labs provides investor relations officers with the latest tools to connect with today's shareholder. For more information about Stakeholder Labs, please visit stakeholderlabs.com.
- Website
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https://stakeholderlabs.com/
External link for Stakeholder Labs
- Industry
- Technology, Information and Internet
- Company size
- 2-10 employees
- Headquarters
- Los Angeles
- Type
- Privately Held
- Founded
- 2022
Locations
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Primary
Los Angeles, US
Employees at Stakeholder Labs
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Joseph Hopkins
Innovative Sports, Media and Entertainment Technology Executive | Investor, Advisor and Board Member
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Jonathan Mairs, IRC
Investor Relations | Financial Communications | Investor Branding
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Tom Tognoli
Investing In & Helping Build Impactful Humans and Companies
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Katie Perry
Marketing Strategist
Updates
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Stakeholder Labs reposted this
Money20/20 here we come! 🔥 [RSVP >> https://lnkd.in/g5E2ggic] Join financial marcomms leaders & #FinancialNarrative members at our 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗲𝗲𝘁𝘂𝗽 [𝟵:𝟮𝟬-𝟭𝟬:𝟬𝟬 𝗮𝘁 𝗧𝗵𝗲 𝗠𝗼𝗻𝗲𝘆𝗣𝗼𝘁 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝗮𝗴𝗲], followed by 2 panel discussions! 👇 ✨ 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗙𝗶𝗻𝘁𝗲𝗰𝗵 𝗧𝗿𝘂𝘀𝘁: 𝗙𝗿𝗼𝗺 𝟬 𝘁𝗼 𝟭𝟬𝟬 [The Converge Stage @ 10 am] with Erin Bruehl of Current, Matt (MJ) Joanou of Stakeholder Labs, Erika Schwartz Alter of FundGuard, and Ted Birkhahn of Vested. ✨ 𝗖𝗵𝗼𝗼𝘀𝗲 𝗬𝗼𝘂𝗿 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀: 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗢𝘄𝗻𝗲𝗱 𝗠𝗲𝗱𝗶𝗮, 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗶𝗻 𝗙𝗶𝗻𝘁𝗲𝗰𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 [The Converge Stage @ 11 am] with Karin Levi of LinkedIn, Michael Marinello of JPMorganChase, moderated by Ashley Jones of Financial Narrative. See you all there! #Money2020 #FinancialNarrative
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New post: The Evolution of Shareholder Letters ✉️ 📈 When it comes to communicating with investors, public companies have a powerful tool at their disposal: the shareholder letter, which is increasingly becoming a more creative canvas for IROs. Here's what's consistent across the most effective shareholder letters: 1) Clarity & simplicity 2) Transparency & candor 3) Engagement through storytelling 4) Articulation of long-term strategy 5) Use of intuitive visuals Read more: https://lnkd.in/eweyUPUs
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The Art of an Effective Shareholder Letter Here's how companies have evolved the classic format to produce updates more frequently, with expanded storytelling, compelling visuals, and improved distribution to investors. With 10+ examples from companies like Duolingo, Snap Inc., Siemens, hims & hers, Rivian, Block, Zillow, Carvana, Netflix, and Palantir Technologies Take note of all the best practices here: https://lnkd.in/eweyUPUs
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Step 1: Go direct to your investors in places like After Earnings (from Morning Brew ☕️) Step 2: Distribute long-form stock storytelling back to shareholders on your owned IR properties Shopify gets it
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Your IR website is the most important piece of digital real estate for shareholder engagement across both institutional and individual investors. Companies are evolving their approach to create dynamic IR portals that effectively communicate shareholder reasons to believe, include rich media content like video, and track more advanced analytics for turning insights into outcomes. Watch our CEO & co-founder Matt (MJ) Joanou's Q&A with NYSE TV's Trinity Chavez: https://lnkd.in/ewegXWbr
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Stakeholder Labs reposted this
Could this be the earnings season that sets a new standard for Investor Relations? 📈 🔬 This earnings season has felt like a turning point for IR, with companies refreshing their investor marketing strategies and financial communications channels to reach next-gen institutional and retail investors. Stakeholder Labs has had a front-row seat to this evolution, from the flurry of investor marketing case studies to the insights gained from 20+ CEO and CFO interviews on our After Earnings (from Morning Brew ☕️) show. The 'direct-to-investor' approach is here to stay, and digital analytics are rapidly evolving to meet these new demands. In a conversation with NYSE TV's Trinity Chavez, we talked about why owned channels like IR sites and social media are becoming more critical than ever, the evolution of shareholder metrics, and more. Read the full transcript and watch the discussion below. https://lnkd.in/g5nEkK_x
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Stakeholder Labs reposted this
The hottest trend in IR right now: 'Direct-to-investor' comms from companies like Robinhood, Shopify, and Spotify. We talked to NYSE's Trinity Chavez about how investor marketing is evolving to meet the needs of next-gen institutional & retail investors. The big updates: — Authentic executive branding — Increased focus on IR-owned channels, like websites & dedicated socials — Improved digital analytics for tracking conversions from awareness to engaged investor Full interview: https://lnkd.in/ewegXWbr
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Stakeholder Labs reposted this
Have you noticed more public company execs going “direct” with their communications? It’s all about building trust and credibility in formats people actually care about. Shopify's President Harley Finkelstein jumped on Stakeholder Labs’ After Earnings (from Morning Brew ☕️) show to break down the SHOP earnings for investors. Harley’s approach is a great example of how executive communications and branding is evolving. He makes himself accessible through social channels, shows genuine enthusiasm, and brings his passion for Shopify to the forefront. It’s an effective way to build trust for investors and customers alike. All while seeing realtime data on engagement via social channels. Loved this conversation (linked below). If you’re curious about how modern leaders are talking to investors, give it a listen. Full episode: https://776.vc/4dEPyam
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The hottest trend in IR right now: 'Direct-to-investor' comms from companies like Robinhood, Shopify, and Spotify. We talked to NYSE's Trinity Chavez about how investor marketing is evolving to meet the needs of next-gen institutional & retail investors. The big updates: — Authentic executive branding — Increased focus on IR-owned channels, like websites & dedicated socials — Improved digital analytics for tracking conversions from awareness to engaged investor Full interview: https://lnkd.in/ewegXWbr