Stateside Brands reposted this
Surfside's grown 563% and is on pace to sell 4 million cases this year. Where did they come from and how did they become so popular, so fast? In 2013, two brothers turned their parents' basement gym into a makeshift vodka distillery. But their dad thought they were pulling a Walter White, so he shut it down and kicked them out of the house. After that, they landed a distilling fellowship at Michigan State and then went abroad to learn vodka making from a famous brand in Poland. They came back to the U.S. and launched Stateside Vodka. In 2022, they noticed people in Philly mixing their vodka with iced tea, so they created their first ready-made cocktail. That's when things got really crazy. People fell in love with the taste and nostalgic branding, and in 2023, Surfside sold 1.3 million cases, a 563% increase from the year before, and that was just in 7 states! Now, they’ve expanded to 48 states, and they’re selling 2.5 cases every minute. In 2023, they became the #1 selling spirits drink at the Phillies stadium. Because of that success, they’re now partnering with the Braves, Orioles, Guardians, and Pirates. High Noon sold 21.4 million cases last year. Surfside aims to take over second place in the category, projecting over 4 million cases this year. They’re pushing hard and coming for Portnoy’s throne. Follow me Joe DiRico if you like these kind of stories about up-and-coming brands. Stateside Brands