StripMallGuy

Met with a very successful real estate investor in his 50s, asked him what his biggest regret is: “If I had to do it all over again I’d be more gas and less breaks” Translation: He felt he was much too conservative with his investment choices.

Executives love to brush off social media. They think it's unserious. Too outside-the-box to grasp. This oversight is enormously expensive and represents the biggest blind spot in the corporate world today. Here's how to correct it: Yes, I get if you're in your 50s/60s, your peer group laughs at the idea social media can move the needle for you. It's a joke to you. It's for teens. It's for the unserious. Truth is, it's a serious oversight. Your customers are here, and they're here all day. So are your current and future investors, shareholders, and sponsors. The best employees in the marketplace? Yup, they're here for hours each day. I know capital raising's serious to you. Yes, lots of folks are reading this from their parents' basement. So are countless millionaires and individuals worth $100M+, always looking to place capital. Capital you're not capturing. How much do you spend on advertising? I'm a small fish, but honored to say my posts have been viewed 350M+ times in the past year. What would it cost you to get your brand that many eyeballs? By not investing in audience building, you're losing "attention market share" to your competition, and missing out on the best employees, lots of customers, and much capital. Sure, I get the risk: You don't want someone saying the wrong thing, or a post going viral for the wrong reasons. So, mitigate the risk by taking social media seriously. Create a budget and hire a skilled professional to manage your social media. Very skilled. $200k+ skilled. Social media's not something an intern does for $20 per hour—that’s brushing it off. You hire someone incredibly smart, at an executive level. Someone who understands your business inside and out and can effectively convey the message you want to communicate. If you're recruiting sales executives at a given time, they can craft posts & generate traffic and get the word out. If you're in real estate looking for apartment buildings in LA, they can create a buzz with brokers in the area. They also know what not to write. They have attorney instincts and always err on the side of caution. For example, Michael Bjorn Huseby is a skilled writer with a legal background, allowing him to understand exactly what he can/can't say. In this case, leveraging social media enabled Mr. Huseby to leave big law and start his own firm. Many great attorneys dream of leaving their firms to start their own, and have no idea social media can play a crucial role in achieving that goal. So they allow peers like Michael to leapfrog them, and seize huge opportunities They can't get past the blind spot of not taking social media as seriously as they take everything else. Just like many execs and entrepreneurs reading this. The opportunity's here. You might not see it now, but you will. The lightbulb could click on today, or in a decade. How soon it happens will affect how much you fall behind and which opportunities you miss or seize.

If you’re serious about business, you put your cell phone number in your signature line.

When they see somebody succeed, this is what many tell themselves to feel better: “He got really lucky” “It’s her family’s money” “They fell into that deal” Sure, sometimes. But most of the time, the truth. The thing that’s hard for many people to accept: They’re really really good at what they do, and they work really really hard.

An advantage of owning real estate: You can’t just get nervous one morning and click “sell”

Wharton Professor and Chief Economist at WisdomTree, Jeremy Siegel: Calling for a 75 basis point cut now and another 75 basis point cut next month. His reasoning: The Fed has indicated that when unemployment reaches 4.2% and inflation reaches 2%, the federal funds rate should be 2.8%. Currently, unemployment is at 4.3%, and inflation is at 2.5%, meaning we've achieved 90% of the target inflation rate. Despite this progress, how much has the Fed adjusted the federal funds rate? Zero.

Dow up 20,000 in 5 years: 😀 Dow down 1,200 in a few days: 😱

There are no discounts at the very high end. The folks who offer the most expensive goods and services know their value, and they know their customers can afford to step up. When it comes to the best of the best, it’s take it or leave it.

Property owner finally wants to sell. We start talking price, and he tells me he recently remodeled. I asked him what year. His answer? 2003.

Best real estate conference I’ve ever attended, by far. 🙏