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Zora Living caters to #BTR sector that is rapidly growing, focusing on long-term rental properties that blend multifamily amenities with single-family space and privacy. Key drivers include: 1. Rising Homeownership Costs: Higher mortgage rates are pushing more people to rent, making BTR an appealing alternative. 2. Increased Investment: Institutional investors are heavily funding BTR, though limited supply may sustain future demand. 3. Millennial Preferences: Millennials prefer renting for flexibility and are driving demand for family-friendly BTR properties. 4. Remote Work: The rise of remote work is boosting demand for rentals with home office spaces. These trends are fueling BTR's growth. By aligning its offerings with these trends, Zora Living effectively meets the evolving needs of today's renters, making it a strong player in the BTR market. #zoraliving #btr #buildtorent #singlefamilyliving #rental #communityliving #growth https://lnkd.in/gEaqMnSV