Super Top Secret

NEW WORK SNEAK PEEK: #usskiandsnowboard engaged us for some help inspiring their athletes at their training facility. Was an absolute honor diving into its history, laying out #Olympic Gold medal timelines, honoring #worldcup athletes and their legacy representing the U.S.A.. #branding #environmental #branddesign #teamusa

In a bid to reflect their recent re-branding efforts, MACU, a prominent industry leader, aimed to revitalize their website. Leveraging insights from Google Analytics and user heatmaps, we pinpointed areas of improvement in the user experience and addressed them through iterative wireframing. Our focus was on seamlessly integrating form and function, while prominently featuring key personnel and captivating photography as desired by MACU. To break the monotony of excessive red, synonymous with their brand, we introduced a fresh color palette, striking a balance that maintained brand identity without overwhelming the visual landscape. #brand #branding #ui #ux #finance #banking #webdesign

Protegrity is a powerhouse of robust yet elegant solutions for managing the worlds biggest brands cyber security. However their web presence had fallen behind their cutting edge technology so they enlisted STS to create a ground up rebuild of their consumer facing website. Starting in UX and driving through UI and development, STS took to task a massive rebuild for this data security giant. Part of the ask was to help others understand what their product did. Visualizing data encryption can be difficult. However, we dug in and using 3d models, animation and various textures to represent data we were able to show in a simple yet effective way how Protegrity is able to protect layers of sensitive information. Starting with the UX or User experience phase, we dug in to analytics and looked for patterns in the way Protegrity’s users navigated their current site. From this research, we were able to determine navigation structure and consumer journeys that align to their consumers needs while driving to important information Protegrity wants to deliver. Creating wireframes of key pages allowed us to get a blueprint of whats to come and create a game plan for design and development. Once we outlined and established wireframes in the UX phase, it was time to move on to the interactive design phase. This is where the approved structure of pages began to come to life with color, typography, and imagery to help create not only a efficiently structures site, but one as beautiful and elegant as protegrity’s cyber security solutions. #uxdesign #ui #branding #design #strategy #development #technology #encryption

Tellus, is building a new business model from the ground up, one that puts sustainability and fairness first. By creating products that are not just kinder to the environment but actively help to regenerate it, with 100% of our proceeds – every single cent – going back to environmental initiatives and educational opportunities. So when you buy a piece of Tellus outerwear, you are not just buying something that will help you get out and enjoy nature, but actually help preserve it. Tellus is not simply a disrupter, but a whole new breed of disrupter, one that is disrupting an industry by largely not participating in it. It’s not enough. Change should not only begin now; it must begin now, today, in order to protect the only home we will ever truly have. ADVENTURE WITH PURPOSE. #brand #brandstrategy #branddevelopment #brandidentity #agency #outdoors #outerwear #sustainability

Tellus, is building a new business model from the ground up, one that puts sustainability and fairness first. By creating products that are not just kinder to the environment but actively help to regenerate it, with 100% of our proceeds – every single cent – going back to environmental initiatives and educational opportunities. So when you buy a piece of Tellus outerwear, you are not just buying something that will help you get out and enjoy nature, but actually help preserve it. Tellus is not simply a disrupter, but a whole new breed of disrupter, one that is disrupting an industry by largely not participating in it. It’s not enough. Change should not only begin now; it must begin now, today, in order to protect the only home we will ever truly have. ADVENTURE WITH PURPOSE. #brand #brandstrategy #branddevelopment #brandidentity #agency #outdoors #outerwear #sustainability

How do you fight frostbite? Bootcap.

You’ve got a few days left to submit your design for the 2023 Snowboard Design Challenge. Best design wins a FREE snowboard — and bragging rights. Winners will be announced during #SLDW at the Super Top Secret HQ. Visit @sts_tgc on Instagram for all the details and to see some of the early design submissions.

In the end, it’s not big, dramatic things that most often change the course of our lives. It’s the small things—the daily choices—that make us who we are. Pyvot is one of them. We’re an apparel brand with a twist, one with weighted designs for both body and mind. We make everyday movement do more good for you, and provide the calming effects people have enjoyed from weighted blankets for years. We are the bridge between fashion and function— a brand that looks good and feels even better. We are Pyvot, And we make well-being routine for everyone. #branding #brandstrategy #visualdesign #brandID #lifestylebrand #brandmessaging

Let’s go!

Guys already spend time on the way they look: their clothes, their body, their hair. Yet skin, the one thing that covers the entirety of their body, remains neglected. STS worked with Talent Skincare with one mission in mind, every man deserves quality skincare and the confidence that comes with it. Talent Skincare demonstrates that taking care of your skin makes an eye-catching, self-esteem boosting difference. We helped shape their message to the world, brand ID and packaging systems to lead the charge for mens skincare. We’re not trying to change who you are. Quite the opposite. We want you to feel more like you than ever. Comfortable and confident in your own skin. Because when you are your real self, you are your best self. Your natural self. #branding #branddesign #consumergoods #directtoconsumer  #packaging #skincare #beauty #healthandwellness