Swoogo

Raise your hand if you’ve ever lost sleep stressing over low registration numbers or worrying about how many people will show. 🙋🏻♀️🙋🏼♀️🙋🏾♂️🙋🏼♂️🙋🏾♀️🙋🏻🙋🏾 The morning of your event could either be a nail-biter, staring at a sea of empty chairs, or it could be electric—seeing all your hard work pay off with a packed house, knowing you’ve got the right crowd to make it a success. That's why we're hosting a 90-minute micro-summit, Full House: Packing the Venue With the Right Attendees, where top events and marketing pros reveal powerful hacks to help you drive registrations, destroy attrition, and achieve the outcomes you need. Save your spot here: https://lnkd.in/eC_P8KxJ

Kicking the week off in style 🤩 We're pumped to announce we've been awarded the Skift Meetings' Best Event Management Platform of 2024! “Swoogo is an intuitive event management platform that delivers registration, marketing, and event logistics. Designed by and for event organizers, Swoogo’s hyper-customizable solution enables event organizers to build fearlessly. Swoogo is defined by flexibility; a product that scales from easy, repeatable field dinners to multi-thousand person conferences.” A big thank you to our amazing Swoogo community for guiding us forward! We wouldn’t be here without you.

Event marketers know the importance of their role in ABM. Create hyper-personalized event touchpoints for key accounts in the Sales funnel, then wave them off and wish them luck once the contract is signed. It's an effective model for closing new business— but it's time to think bigger. Enter: ABX, or Account Based Experiences. ABX continues the ABM model beyond pre-sales, offering the same curated experience to priority customers that's historically been reserved for new business. As Bethany Murphy, Head of Events at 6Sense puts it: "You have to really think about the journey of the customer, of the prospect, and have an integrated strategy." So what's the role of events in ABX? And why should event leaders take the first step in leading their revenue teams towards account based experiences? Take a deep dive with our new guide to ABX for event marketers: https://lnkd.in/g8sQitwt

Call us Simone Biles; our industry-leading data security program can't stop winning 🥇 We've got two shiny new certifications under our belts: 1️⃣ The Data Privacy Framework Program, including the EU-US base certification, UK, and Swiss-US extensions (DPF) 2️⃣ The Texas Risk and Authorization Management Program (TX-RAMP) Swoogo is committed to the continuous strengthening of our information security program. Learn more about Swoogo's security & compliance policies and certifications here: https://lnkd.in/gAznWZV8

“I need managing my events to be fast and easy, but I’m cool with speaker management that’s a pain in the a**” - Absolutely no one Event organizers come to Swoogo for event management that saves time, money, and headaches. That’s why we’re so excited to announce our partnership and integration with Sessionboard. 🎉 Together, we’re extending the friendly efficiency you love in Swoogo to your speaker and content management. Let’s break it down: 👷 Build and manage your events in Swoogo 📄 Collect, collaborate on, and select speakers and content in your Sessionboard hub 🔁 Let our powerful integration keep your content synced to your event 🏝️ Take a walk. Watch Love Island. You just saved hours of work with Swoogo and Sessionboard. Want to dig in? Read more on our blog [Link in comments]

Quick, who do you call when you need to generate leads for a product or service? Probably a marketer, right? Especially one who specializes in demand generation. So why don't we get marketers on board when it comes driving registrants for our events? Trick question: We totally did. With so much conversation about down registrations and low attendance rates floating around in the events industry, we realized we were sitting on a gold mine: tips and strategies from our network of Demand Gen experts. Ready to learn what they know about attracting eyeballs (and getting the people attached to them to convert)? Free, no-email-required guide, at your service. [Link in comments]

Simple. Easy. Fun to use. Those three tenets have lived at the center of Swoogo's product since our founding in 2015. Today, we’re incredibly excited to announce the launch of Swoogo’s modernized UI; a set of changes that not only make our product more exciting to look at, but make it simpler, easier, and more fun than ever to build and manage events on our platform. See how this release saves you time and makes your event sites more beautiful than ever. [Link in comments]

Running events is expensive. Attending events is... also expensive. The line between event ROI and accessible ticket prices that enable your registration goals is razor thin; and event organizers are stuck on the tightrope. If it feels like you’re stepping onto that wire without a safety net, we’ve got great news. With 15 years of experience and expertise from advising top brands, Huong N., CEO & Founder of Shiloh Event Management, Inc., knows where to find the balance in event pricing; and she's here to help us all learn how to keep our event pricing aloft. Join our webinar on this Thursday, July 25th at 1:00PM to take the first step. Link in comments 👇

We don't know Murphy personally, but based on his law we'd venture a guess that he worked in events. If you're like us and you just CAN'T look away from a good event disaster story, check out our very own Sr. Partnerships Manager, Jihan Donawa Gibson talking event mishaps and how to tackle 'em on the Events: demystified Podcast. https://lnkd.in/gXCTUMKt

So you're leaning into event marketing. But where do your events fit in your overarching, omni-channel marketing strategy, and what's the right way to leverage them? Swoogo's Director of Product Marketing, Katie Golland sat down with our partners at Walls.io to talk about event maturity and the role of events in delivering business outcomes. Watch the whole interview here: https://lnkd.in/gZaPfm_S