Terakeet

✨ Allow us to reintroduce ourselves. ✨ Our new Careers website dives into what it's like to be part of the Terakeet team — from our disciplines to our benefits, culture, and industry impact. We also want to give a big shout out to our own Design, Web Development, People, Marketing, Project Management, and ERG leadership teams for collaborating to build such a beautiful, expansive site. So go ahead — dive in! careers.terakeet.com #WeAreTerakeet #Hiring

Looking for a metric to measure marketing effectiveness? Meet ROAS (Return on Ad Spend). 🌟 ROAS should be your go-to KPI for making cost-to-value comparisons across all levels of spend. Whether it's individual ads, entire campaigns, or marketing partnerships, ROAS turns tough comparisons into easy decisions. Click the link in our comments below to get the full scoop on why ROAS is the metric that allows marketers to be everywhere at once. #MarketingStrategy #ROAS #AdStrategy

Google recently lost its long-simmering lawsuit against the federal government. For now, it’s unclear how this ruling will reshape Google’s business, but the ripple effects are likely to be far-reaching. Tech giants like Apple, search competitors, and all internet users will eventually feel the impact. Many brand marketers are left wondering — how much should this change our strategy? Terakeet’s Senior Director for Strategy Andrew Hagemann provides guidance to marketers navigating this pivotal moment. Read his insights below and more about the case here: https://nyti.ms/4cJoPIP #GoogleAntiTrustLawsuit #SearchMarketing

Last week, our employee-run non-profit Cause For The 'Cuse held its sixth-annual golf tournament! ⛳ With the help of twenty-two teams, local sponsors, and generous donors, the event raised funds that will support Syracuse schoolchildren. Big shout out to Sr. Client Success Manager Katie Heaton and Sr. SEO Analyst Mike Riccardi for their work in putting together such an incredible event! #CauseForTheCuse

Today we celebrate the impact of our team and the contributions of all workers across the country. In observance of Labor Day, our Terakeet offices are closed.

The addition of Google’s #AIOverviews are having an impact on search results and consumer behavior. But how can brands adapt to these changes and stay one step ahead of competitors? Our experts dug into the data to help global brands understand the shifting digital landscape. Click through to see what we’ve discovered about the implications of AI Overviews on search visibility and engagement so far. #AIMarketing #OAO

Showing up for consumers when they're ready to make a purchase is only half the battle. ✨ As highlighted in the 2024 Nielsen Report, building brand awareness and equity is essential for driving revenue. Brands need to engage with consumers at multiple touchpoints along the buyer's journey to maintain that vital connection. Through always-on acquisition, brands can meet consumers in key moments and provide value long before they’re ready to buy. By nurturing these relationships, you’re not just gaining customers—you’re building brand advocates who trust and choose your brand time and time again. #2024NielsenReport #BrandEquity #CustomerAcquisition

Dive into the data! 🤖 Sr. Technical Product Manager Tristan Amond shares our findings on the types of sites chatbots find most useful for users so you can strengthen your own strategy. Thanks to our Sr. Strategy Director Bill Pinkel for his help in pulling together these insights! hashtag#AIinMarketing hashtag#GenerativeAI hashtag#OAO

Consumers want to be seen. 💡 With the right data, brands can turn the light on. Terakeet's proprietary technology hand-delivers actionable insights that allow brands to meet consumers in the moments that matter. Learn how at Terakeet.com. #BrandStrategy #OAO

Would you trust someone else tell your story? Like it or not, Generative AI will — don't make it a stranger. Swipe to learn the basics below, and download our AI Playbook to understand how to influence and leverage AI for your marketing advantage. Link is in the comments below. #AIinMarketing #GenAI #OAO