The A Pledge

We are thrilled to welcome (Anya Dawkins Johnson) as the newest member of The A Pledge Board! With an impressive background in marketing and strategy, particularly within the world of sports, Anya's dedication and remarkable achievements have set her apart as a leader in our industry. But it's not just her professional success that inspires us; it's her passionate commitment to diversity, equity, and inclusion. Anya's work reflects a deep understanding of the importance of these values, both within and beyond the marketing and advertising community. As we continue our mission to drive positive change, we are confident that Anya's insights and expertise will be invaluable. We're excited to see the impact she will have and the new heights we'll reach together. Please join us in welcoming Anya Dawkins Johnson to The A Pledge Board! Together, let's create a more inclusive and equitable future in advertising and marketing. #theapledge #atl #atlanta #dei

Last Thursday, our Black Agency Committee hosted The Black Agency Meet Up, an incredible tnetworking event for Black agency owners and corporate marketing executives to make meaningful connections while learning more about our Black Agency Directory. The A Pledge board members Darryl Cobbin, Founder of Brand Positioning Doctors, and Jeff Hilimire, Co-founder of Dragon Army + 48in48 + Ripples Media, were on hand to spotlight our renewed focus: supporting the growth and success of Black agencies. Huge thanks to everyone who joined us and special appreciation to our partner Alloy for their invaluable support in making this event a resounding success. We can’t wait for the next Black agency meet up! #TheAPledge #Atlanta #AtlantaBlackBusinesses #BlackBusiness #TheBlackAgencyDirectory

Today, The A Pledge Black Agency Directory Spotlights, Kristy! Kristy is the founder of Pure Firefly, a company providing high-quality, cost-effective marketing solutions for entrepreneurs, nonprofits & small businesses looking to build their online presence in a strategic way. As an established MarTech agency based in Atlanta, Pure Firefly will help you design and deploy winning digital marketing strategies and build websites that convert. In 2022, Kristy joined the inaugural Mailchimp Customer Advisory Board and is recognized as a Top 1% industry professional by Upwork.com. Kristy has 10+ years of experience in IT & design, with specialties in email marketing, automation, and e-commerce. #TheAPledge #Atlanta #AtlantaBlackBusinesses #BlackBusiness #TheBlackAgencyDirectory

Calling all Black Agencies to join The A Pledge Black Agency Directory! Click here to join: https://bit.ly/4eONbmE. The benefits of joining The A Pledge Directory include having business visibility across the city of Atlanta and nationwide, allowing your business to be included in networking events and spaces sponsored by The A Pledge! #TheAPledge #Atlanta #AtlantaBlackBusinesses #BlackBusiness #TheBlackAgencyDirectory

Invest just 7 minutes into the Atlanta Black Agency Directory and open your doors to significant growth and collaboration opportunities. It’s not just about visibility; it’s about forging strategic partnerships with other Black-owned agencies and connecting with non-Black owned firms eager to collaborate. Seize this opportunity to elevate your agency, create meaningful partnerships, and drive incremental revenue in our beloved city. Let's showcase the strength and diversity of Atlanta's advertising landscape together. Join the Atlanta Black Agency Directory today: https://bit.ly/44rVIr4 #theapledge #atlanta #blackagencydirectory

Nielsen’s latest Diversity Study sheds light on the importance of authentic media representation, especially for Black audiences. Despite progress, there's a clear call for truer portrayals across identity spectrums. Key findings reveal shifting news patterns among Black Millennials, the nuanced role of social media in news credibility, and the positive impact of visible Black talent on TV. As proponents of The A Pledge, we recognize the significance of such insights in driving our commitment to diversity within the advertising sector. Understanding these dynamics enables us to better reflect the communities we serve and contribute to a more inclusive media landscape. Dive into the full Nielsen report for a deeper understanding of these pivotal trends and join us in embracing the change towards greater inclusion: https://bit.ly/4dk2EdL #theapledge #atlanta #InclusiveAdvertising

We are thrilled to announce that Dwayna A. Haley has joined The A Pledge board! While her addition to our team is recent, her presence and contributions are already making a significant impact. Dwayna brings a wealth of experience and a strategic mindset to our board. Her commitment to collaboration and a “we before me” approach aligns perfectly with our objectives. We are enthusiastic about working alongside Dwayna and are confident in the innovative and meaningful contributions she will bring to our collective efforts. Please join us in welcoming her as we look forward to the many accomplishments we will achieve together. #theapledge #atl #atlanta #dei


Thank you for attending!

We're thrilled to have hosted the latest training session, “Marketing While Black,” as part of The A Pledge initiative. Facilitated by Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author and Neisha Tweed Bell, this session delved into the challenges faced by Black individuals in creative spaces. Leadership must confront these challenges, and our training provided actionable insights for attendees to implement in their workplaces. Let's continue advocating for inclusivity and driving meaningful change. #MarketingWhileBlack #DiversityandInclusion

Only a few days left until our Spring DEI training session on April 26th! Ready to dive deep into Marketing While Black? Uncover hidden biases, learn actionable strategies, and much more. Register now to secure your spot: https://lu.ma/l9fq60od. #theapledge #DEITraining #MarketingWhileBlack