Over 2 million kids use e-cigarettes and 4,000 start vaping every day. As students return to school, the risk of use increases through new stressors and peer pressure. Through our latest “You’re The Best Person” creative with the American Lung Association, we’re empowering parents to start an open conversation about the dangers of vaping with their children. Visit TalkAboutVaping.org to learn more.
About us
We are where creativity and causes converge. Where media meets message. Where substance meets scale. We are the Ad Council and together we make progress: AdCouncil.org As a non-profit organization, we bring together the most creative minds in advertising, media and tech to address the most worthy causes. Since 1942, Ad Council icons and slogans have woven into the very fabric of American culture. From our earliest efforts including “Loose Lips Sink Ships,” Smokey Bear’s “Only You Can Prevent Wildfires” and “Friends Don’t Let Friends Drive Drunk” to the recent groundbreaking Love Has No Labels, #EndFamilyFire and #SheCanSTEM, the Ad Council’s social good campaigns shift mindsets and spur movements. The Ad Council settles for nothing less than a lasting impact on American life.
- Website
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http://www.adcouncil.org
External link for Ad Council
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1942
- Specialties
- advertising, nonprofits, marketing, social media, online media, public relations, and publicity
Locations
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Primary
815 Second Avenue
New York, NY 10017, US
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1707 L Street, NW
Suite 600
Washington DC, DC 20036, US
Employees at Ad Council
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Michael Benedek
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Carol H.
Art director for social good. portfolios.risd.edu/carolhillson
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Heidi Andersen
CMO & CRO | Growth Expert | Nextdoor, LinkedIn, Google Currently on sabbatical
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Steven Wolfe Pereira ⚡️
Steven Wolfe Pereira ⚡️ is an Influencer EVP, Chief Client Officer @ TelevisaUnivision • Media & Tech Executive • Board Director • Entrepreneur & Investor
Updates
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Cheers for our VP of Emerging Media & Tech, Laurie Keith! 👏
Vice President at the Ad Council | Emerging Media & Technology | Leader in building partnerships and social impact strategies
Honored to have moderated today’s PTTOW! NXT #FutureForum panel on “Creating Company Culture for Mental Wellness.” Our Ad Council research shows that more than half of U.S. adults report having a #mentalhealth condition, yet less than 42% seek help or treatment. This underscores the need to normalize conversations around mental health in the workplace and create environments where everyone can thrive. 🌱 A huge thank you to Will Campbell, CEO of Quantasy + Associates, Donald Evans, CMO of The Cheesecake Factory, and Waco Hoover, Chair of Be The One, for sharing their invaluable insights and for being exemplary leaders in this space. Their commitment to fostering mental wellness within their organizations is inspiring and crucial as we work together to make a lasting impact. 🙏🏼 And lastly - a special thank you to Samantha Rabstein and James A. Sullos from PTTOW! for creating a space where this vital conversation could shine. Your support and meticulous organization was key to making this session impactful. 🌟
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Ad Council reposted this
A campaign playbook ensures consistent branding and messaging, and that's exactly what was needed by the Ad Council, a trusted national nonprofit addressing today’s most pressing issues, to ensure their partners had the tools to create powerful content. With Adobe Express, the Ad Council and creative agency FCB New York were able to develop the tools needed to expand conversations about mental health for the #LoveYourMind campaign. Learn more: https://adobe.ly/4cDP2II
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As increased firearm ownership coincides with record high gun deaths, we are proud to be launching a new PSA today with Brady: United Against Gun Violence as a part of the End Family Fire program to bolster awareness on the importance of safe firearm storage. Developed by Pereira O'Dell, this new work illustrates the real threats unsecured firearms bring to the home, while firearm ownership is increasingly motivated by personal protection. This PSA will hopefully inspire new gun owners across the country to take action to keep their families and communities safe. For more information on the campaign and secure firearm storage, visit EndFamilyFire.org.
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Mark your calendars to discover the power of advertising at Smartly ADVANCE on 9/18! Join our President and CEO Lisa Sherman as she joins Laura Desmond and leaders from Meta , Google, Snap Inc., Pinterest and TikTok as they discuss how advertising can be used for good. #ADVANCESmartly2024 https://lnkd.in/dHv3TvxA
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Check out SiriusXM Media’s blog for highlights from their conversation with our own Ro Patrick at Cannes! Drawing from her 20+ years in campaign development, Ro shared insights on embracing failure, human-centered leadership and driving impactful change. Her full interview will be on the "Pass the Mic" podcast in September!
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More than half of U.S. states do not currently have any laws protecting LGBTQ+ people from discrimination. "American Dreams," the latest creative from our Love Has No Labels campaign in collaboration with R/GA, shows that everyone deserves a chance to pursue their dreams. Learn more at <https://lnkd.in/eTTKf_rf>
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Follow Smokey Bear's eight-decade journey as our president and CEO, Lisa Sherman, traces the legacy of America's longest-running public service campaign in a new piece on ADWEEK. #SmokeyBear80 #SmokeyWithin #OnlyYou
How America’s Longest-Running PSA Has Evolved With The Times
adweek.com
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Ad Council reposted this
Today, America's beloved Smokey Bear turns 80! Launched in 1944 by FCB Global, the longest-running public service campaign has been educating generations of Americans about the role they play in preventing unwanted human-caused wildfires ever since. To celebrate Smokey's big 8-0, check out "Decades," the latest campaign created by FCB New York, which takes a fun look back at the evolution of Smokey’s “Only You” message. In partnership with the USDA Forest Service(USFS), the National Association of State Foresters, and the Ad Council, we’re inviting everyone to join the celebration by visiting SmokeyBear.com Campaign US has the story: https://bit.ly/4dhXz5d #fcbnewyork #neverfinished #SmokeyTurns80 #OnlyYou
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Ad Council reposted this
Did you know that Smokey Bear has been dishing out wildfire prevention tips longer than vinyl records have been scratching? Today, in honor of Smokey's 80th birthday and FCB New York's partnership with Ad Council, we're examining how America's longest-running PSA has evolved with the times. What's the secret to Smokey's continued success? Ad Council President & CEO Lisa Sherman shares her take in her latest piece for ADWEEK: "...his singular message of wildfire prevention and his ability to adapt that message to engage new generations. His iconic run offers several lessons for brands and advertisers: adapt to change, connect deeply with your audience, inspire personal accountability, and never stop innovating." Read Lisa's full piece here: https://lnkd.in/ewRKKju2 And join the National Association of State Foresters, USDA Forest Service, Ad Council, and FCB New York in celebrating Smokey all year long by visiting SmokeyBear.com #OnlyYou #WildfirePrevention #SmokeyTurns80 #SmokeyBearBirthday