The Chemical Show Podcast

"If you want you target audience to remember the message the next day, tell a story." --Victoria Meyer, President of Progressio Global Listen to Episode 161 of The Chemical Show on your favorite podcast player to get more insights on business storytelling: https://lnkd.in/gd9HUDrB #businessstorytelling #chemicals #leadership #interview #podcast #thechemicalshow

Unlock the power of behavioral economics in B2B markets! 🔑✨ Join Victoria Meyer and Melina Palmer, CEO of The Brainy Business, on the latest episode of The Chemical Show. 🌍 They explore how understanding human behavior can revolutionize your B2B strategies. Melina shares a key takeaway: B2B decisions are ultimately human decisions. By grasping the motivations of key gatekeepers, you can refine your processes and improve your results. 🧠💡 Learn how to leverage behavioral insights to better connect with your B2B audience! 🎧 Don't miss this eye-opening discussion! Listen now: https://lnkd.in/gWCmrrpj #B2B #BusinessInsights #CustomerEngagement #BehavioralScience #BehavioralEconomics

Discover why traditional economics often falls short in business planning. While it assumes logical people making rational choices, we all know that's not always the case. As humans, our brains are constantly influenced by factors we might not even realize! 🤔 Melina Palmer, CEO of The Brainy Business, joins host Victoria Meyer on The Chemical Show this week to break down how behavioral economics helps us understand the hidden rules our brains use to make decisions. She shares how applying these insights can help companies drive customer engagement and employee buy-in. 📈🙌 Don't miss this insightful conversation that could transform your approach to business! Listen now! 🎧 https://lnkd.in/gWCmrrpj #TheChemicalShow #BehavioralEconomics #BusinessPlanning #CustomerEngagement #EmployeeEngagement #BusinessTransformation

Tune in weekly to The Chemical Show for exclusive insights from industry leaders! 🎙️ Stay ahead with the latest trends, challenges, and developments in the chemical industry. Don't miss out on the valuable knowledge that can transform your business! Here's what one listener had to say: "I view the podcast as a platform for a concise perspective from industry leaders, which I find both informative and valuable." Don't miss out on the knowledge shared by experts—subscribe now! www.thechemicalshow.com 🚀 #TheChemicalShow #IndustryLeaders #ChemicalIndustry #Podcast

Communication isn't just about what you say, it's about how you say it. Melina Palmer joins host Victoria Meyer on The Chemical Show® this week to emphasize the importance of language and cognitive semiotics—how metaphors and word choices shape understanding and decision-making. Effective communication is crucial for influencing both customers and employees. Whether it's a marketing message, an internal memo, or a customer service script, the choice of words and imagery can make a significant difference. This episode dives deep into how framing messages thoughtfully can reduce stress and enhance clarity across an organization. Considering this, how does your organization currently frame its internal and external communications, and what improvements can be made to align with behavioral science principles? Join us this week on Episode 171 to learn more: https://lnkd.in/gWCmrrpj #TheChemicalShow #BehavioralEconomics #ChemicalIndustry #BusinessLeadership #Business

Understanding the role of behavioral economics is pivotal for creating effective business strategies. Melina Palmer, CEO of The Brainy Business joins host Victoria (King) Meyer this week to highlight how traditional economic principles often overlook the subconscious and irrational elements of human decision-making. Incorporating behavioral economics into your business strategy allows for a more nuanced understanding of customer behavior. This episode showcases Melina's insights on how subtle elements like word choice, metaphors, and framing can substantially affect consumer decisions. For example, using a "wingman" product to anchor the main offering at a higher price point can shift perception and make the primary product seem more valuable. Join us this week on Episode 171 to learn more: https://lnkd.in/gWCmrrpj #TheChemicalShow #BehavioralEconomics #ChemicalIndustry #BusinessLeadership #Business

"It's about taking a look at the data as a result of automation and getting deep insights into all these different vectors across the different trading partner types and going back to these clients and saying, 'You know what? Your suppliers are not up to par.' This is how you transform your business.”--Arun Samuga, Chief Innovation Officer, Elemica Listen to Episode 115 of The Chemical Show on your favorite podcast player to get more insights on the digitization: https://lnkd.in/gGWtrkES #digitization #chemicals #leadership #interview #podcast #thechemicalshow

As we gear up for this week's episode of The Chemical Show®, our thoughts are with everyone affected by Hurricane Beryl, which devastated the Houston area far more than anticipated, leaving 2 million households, including our own, without power for over four days, causing loss of life, chemical outages, and widespread disruption to energy, people, and businesses. Be sure to join us tomorrow as host Victoria (King) Meyer interviews Melina Palmer, CEO of The Brainy Business on The Chemical Show. Victoria and Melina dive into the fascinating world of behavioral economics and its impact on business decisions. They discuss how understanding the psychology behind consumer behavior can influence pricing strategies and improve communication within organizations. This episode provides valuable insights on aligning language, reducing cognitive load, and creating effective pricing strategies that go beyond simple supply and demand. Join us this week to learn how small, intentional changes can make a big difference in your business approach. Don't miss out! 🌟 Stay ahead of the curve with The Chemical Show! Subscribe now and join us weekly to learn more about the business of chemicals: Spotify: https://lnkd.in/gZG87x4B Apple: https://lnkd.in/gCUGTxXk #ChemicalIndustry #ChemicalIndustryInsights #TheChemicalShow #consumer #b2b

"Many companies and leaders aren’t sure where to start with AI. While big companies like P&G and Clorox have invested in AI for a long time, others are just beginning. There’s a lot of uncertainty, and chemical companies are still reluctant to trust AI and the cloud."" -- Victoria Meyer, President, Progressio Global Listen to Episode 150 of The Chemical Show on your favorite podcast player to get more insights on AI in the chemical industry: https://lnkd.in/dWf9S4-H #AI #chemicals #leadership #interview #podcast #thechemicalshow

Unlock new possibilities for your business at The Chemical Summit 2024! 🗓️✨ This October 8-9, immerse yourself in "Empowering the Future: Connecting Leaders for Success in a Changing World" 🌍🔬 Our agenda is designed with your needs in mind, featuring sessions on business transformation, digitization and AI, economics, and more. Join industry leaders and experts to shape the future of the chemical industry together! Plan your Summit experience today by checking out the full agenda on our website! 🚀🔗 https://lnkd.in/g4Jm7akT #TheChemicalSummit #ChemicalSummit24 #BusinessTransformation #ChemicalIndustry #Leadership