The Den Editorial

The latest campaign by INNOCEAN USA for Hyundai Motor America begs the question, “Should quality really be a luxury?" Witness the first two ads: Safety isn't a Luxury: https://lnkd.in/g8V5avcA Durability isn't a Luxury: https://lnkd.in/g8WuWHi7 Congrats to the team: Angela Kate Dominique Ryan Sumner Jagger Gui Kelli Lester Jeremy Bryan Nicolette. And thank you to E.J. for making this a Ad Age Creativity Editors Pick.

Thanks for the shout out Ad Age. So proud of the team for this super fun partnership with Megan Thee Stallion. 👏🏻 👏🏻 👏🏻 Jackie Meyer Chris Whitehead Thomas Pettus Luke Chard Brandon Hilliard Claudine Cheever Tim Castree Deborah Curtis Dave Hubbard Vanessa Macadam Tania Ali’iKoa Leila Gage David Connell Ashton Buccola Emily Poplawski Kallie TenZeldam Alicia Hopkins Lauren Currie The Den Editorial The Mill Lime Studios

Who doesn't love a good bag sniff for their fresh DoorDash delivery? First spot in a new series to recruit Dashers. Furlined PACO Cruz The Den Editorial Tobias Suhm https://lnkd.in/gQQi8RMU

Ad Age Creativity Pick of THEE Day! Congrats to our teams at Amazon Roc Nation RadicalMedia The Den Editorial The Mill Lime Studios

It worked so well we're running it back for another year! Seriously, the ROI and efficiency on this spot was insane. Summer is in full swing so sharing the "Taste More Summer" campaign for PepsiCo with alllll your favorite iconic chips and sips: #Lays, #Pepsi, #Doritos, #MountainDew, #Tostitos, #PepsiZero, #Popcorners, and #Starry. From the 80s, 90s, 2000s, 2010s, and 2020s summer may look a little different from year to year but you can always count on Frito-Lay and @Pepsi to be there for every summer moment! This campaign was a beast to pull together with so many different cross-functional teams and brands (you can imagine the review and approval meetings with 12 brands being featured). Highlighting each brand with its own moment and stringing them together in a way that drives the business objectives with content, packaging, in-store, social, and digital to run all summer long was no easy task. The team made sure no matter what summer moment you're planning, our snacks and drinks are the only ones you'll want this summer! As always, huge credit to everyone involved in order to pull this together. Brett O'Brien Greg Lyons Tina Mahal Stacy Taffet James Wade Greg Herman Liam Flanigan Taisha Troncoso Amanda Mendel Zamore Lou Arbetter CAROL POCK Barry Rosen Tammy Schilling Isaac Pagán Muñoz Dan Sipes Mylena Sordelli Nick Scott Spencer Bagert James Clarke Ruchie Bednarczyk Lauren Kozar Jordan Gilliam Benjy Greenberg Amanda Paluzi Corral The Den Editorial London Alley Entertainment Hannah Lux Davis The Mill Lime Media Matt Fuller Annie Hodelin Caitlin Coburn Winsor Xiaomeng Echo Li, Ph.D. Ketchum OMD USA Lizzy Hlad, Amanda Presley Alexandra (Gow) Hitchcock #summer #letssummer #pepsico #fritolay #magicmakers #d3 #CLS

⚔️ 🐔 🔫 🪓 🔮🤩SUPER EXCITED to share our new spot 🤩⚔️ 🐔 🔫 🪓 🔮 I still think I’m going to wake up and this is all going to be a dream, but the 400 pictures on set tell me it really happened. I don’t think Ash Hamilton and I will ever get over the cast, the cameos or writing dumb stuff for Will Arnett, Ken Jeong, Chris Hemsworth, Christina Ricci and Auli’i Cravalho to say. Big shout out to THE GREATEST clients; Fernanda Romano, Rob Lowe, Manuel Langegger, Jeff Ostler, Paula Báguena 🎮, Chelsy Swackhamer. Thank you for trusting us and letting us keep a cuss word in there. You’re the MVP’s. 🙇♀️🙇♀️🙇♀️ Now for all the extraordinary people that made this shit happen. First off, the incredible Jody Hill. The nicest and funniest man in Hollywood. Working with you was a genuine dream come true. Then the Uncommon Creative Studio crew Nils Leonard, Sam Walker. Laura Hutchison. Duncan Clark. Kaiya Taffel, Beth Mechem, James Guy. Ross Keane. Max Nabridnyj. Maximilian Weigl. Brendan Bell. Lewis Noll. Ben Hutton. Karan Chhatwal. Tom Griffin. Tobey Duncan. Absolute killer squad. Then our amazing buddies over at Caviar; Sorcha Shepherd and Bernard . Not forgetting the best editors over at The Den Editorial; Christjan Jordan and Dan de Winter. Without you, there would be no lols. Now for Sam Ashwell (the God of the sound desk over at 750mph). We’re sorry you had to listen to that song over and over and over to get the sync right. And sorry you’re probably still singing it. And Damien Van Der Cruyssen for making it a super sexy film. And as always, thank you Tony Cullingham, you taught us to always write about what you know and we know about a lot about Chris Hemsworth’s nipples. There’s a lesson for all you aspiring creatives. There’s more bits and pieces to come. Hope you all like it. My mum had comments. Mainly more egg. But we addressed that in the outtakes. 🥚🥚🥚