The DTC Insider

If you started your second brand, what mistakes would you avoid? This is exactly what we discussed in this episode of The DTC Insider podcast with Bob Verlaat, founder at Dore & Rose and Hears, among other brands. Check it out! Link in the comments 👇

🚨 Here's the latest issue of The DTC Insider newsletter. We cover: 💠 BIG Meta Updates 💠 Secrets Behind the Fastest-Growing Lingerie Brand in the UK 💠 Brand Generates $220k in Revenue From TikTok Ads Selling High-Ticket Products Check it out! PS: if you're not subscribed to the email version, I'll leave it in the comments.

Another Wednesday. Another issue of The DTC Insider newsletter 🔥 We cover: 💠 TikTok Partners With Amazon For In-App Shopping 💠 Are You Overcomplicating It? 💠 How Brand Authenticity Fuels Influencer Content And many more relevant growth marketing news & trends in the DTC space. Not subscribed yet? I'll leave the link in the comments 👇

Everyone knows that brands need to generate content. But, do you know how brand authenticity influences content creation? I had the pleasure of discussing this and MANY more interesting stuff with Charisse Pasche and Vicky Pasche, founders of Dapper Boi. This is an absolute must-listen episode of The DTC Insider podcast! Check it out 👇

This issue of The DTC Insider newsletter is packed with value. 🔥 We cover: 💠 Meta Removes Detailed Targeting Exclusions from Ad Campaigns 💠 More Traffic Won't Get You More Customers 💠 Turning Challenges into Opportunities And many more relevant growth marketing news & trends in the DTC space. Not subscribed yet? I'll leave the link in the comments 👇

In 2022, this founder broke up with his partner. And had to rebuild his entire team after 5 years. Today, they're growing 30% YoY (and in a very tough context). 👏 But that's not all... He also owns a digital marketing agency. So we got to discuss things from both perspectives, which made it a very interesting conversation! Listen to this episode of The DTC Insider podcast, where I sat down with Kyle Bergman - founder of Swoveralls - to discuss this and many more interesting topics about his journey. Link to the episode in the comments 👇

The time to start getting ready for Q4 is...yesterday. Where should you start? Read today's issue of The DTC Insider newsletter to find out. 💡 -- Would you like to receive the latest growth marketing news and insights in the DTC space in your inbox every Wednesday? I'll leave the link in the comments 👇

Even wanted to know how other brands succeed with influencers, for both organic and paid efforts? In this episode of The DTC Insider podcast, Jordyn Casaus - Director of Marketing at Crown Affair - reveals exactly how they do it. We discussed: 👉 Introduction to Jordyn Casaus and Crown Affair 👉 Current struggles faced by brands 👉 Biggest challenges for marketing directors today 👉 Partnership with Sephora: How it started and its impact on brand growth and visibility 👉 Standing out in a highly saturated beauty industry 👉 Customer acquisition and retention 👉 Influencer marketing: Sourcing process and impact on the brand 👉 Testing whitelisting: Initial results and insights 👉 Future plans for Crown Affair Check it out! Link in the comments 👇

🚨 This is BIG! After more than four years of promising to do so... ...Google won't deprecate third-party cookies. What will happen instead? You can learn that and plenty more DTC news in today's newsletter! Would you like to receive our newsletter in your inbox, every Wednesday? I'll leave the link in the comments 👇

Obsessed with attribution to track what works? There's a better way (and less frustrating!). 💡 😇 In a perfect world, consumers buy after 1 touchpoint. 😬 In the real world, there are multiple ones. Is it okay to try to understand how many purchases come from each source? 🤔 Definitely. Is that data going to be accurate? No. 😱 Why? 👉 The massive loss of data after iOS14. 👉 Which touchpoint is responsible for the purchase? 👉 Data on the ad platforms is statistically modeled, and attribution platforms are not that accurate either. However, there are many other things brands could be doing. 💡 Want to know which ones? I discussed it at length with Ryan Berg at The Aruna Project on this episode of The DTC Insider podcast. Check it out! Link in the comments 👇