Path to Purchase Institute reposted this
Michelle Kircher-Weiskittel, our Head of Media, Creative & Operations, recently sat down with Path to Purchase Institute to discuss how retail media is effectively enabling advertisers to measure success across multiple channels. Michelle touches on... 💡 Albertsons Media Collective's foundation of partnership, trust and transparency 💡 The importance of matching KPIs to goals and objectives 💡 How RMNs are uniquely positioned to support advertisers with omni-channel solutions Read the full Q&A here: https://lnkd.in/ger4BBw6