The Room

Question for marketers: Do you have the audacity? With social media dominating attention and Gen Z tuning out of advertising, truly connecting with consumers requires bold ideas. How can we fuel creativity and make sure we're grabbing attention? Last night, Globant joined #TheRoom in NYC to go big or go home.

Feel like you could use a couple more hands to keep all the plates spinning? Demands on the modern marketer's time are through the roof. Forget a three martini lunch - we're eating at our desks. And that's just at work - good luck maintaining a robust personal life. Is it even possible to do both anymore? If so, how? Last night, Zynga joined #TheRoom in Detroit to grow some extra arms.

Great, you're using AI to grow your brand. But WHAT are you using? And HOW are you using it? A lot of people are still in the discovery phase when it comes to AI. There's a lot of talk about the promise it can bring. But how to we extract the productivity from the hype? Last night, Cognitiv joined #TheRoom in LA to get into the nitty gritty.

How are you dealing with the deluge of data at your disposal today? Countless impressions, endless platforms, infinite data points—navigating this landscape is no easy task. But in the age of data, mastering these challenges is what separates great brands from everyone else. So how do we stay above water? Last night, Nexxen joined #TheRoom in LA to drink from the fire hose.

Is the maze of video channels turning your brand storytelling into a game of telephone? With billions of impressions distributed across platforms like YouTube, connected TV, and linear, the stakes for getting your message right are sky high. Doing it right can make or break your brand. So how do we sort through it all and come out with something cohesive? Last night, Samsung Ads joined #TheRoom in Atlanta to get the story straight.

How do we market to the toughest audience of all - marketers? B2B marketers face endless choices - from investing in industry tentpole events to content marketing to media buys. Sales wants leads, the CEO wants press. How do you effectively allocate your budget and measure results when a single deal can tip the scales? On Wednesday night, #TheRoom brought together a dynamic group of B2B marketers from media & adtech companies in LA to discuss how we capture the attention of the enterprise.

Is the endless stream of video advertising options giving you nightmares? From linear to CTV and even RMNs, the sheer number of options is staggering. And they often need to work together seamlessly. As we head into Q4, how can we manage all of this chaos? Last night, VIZIO joined #TheRoom in Chicago for some dream analysis.

Last but not least, in our session "Leadership Unmuted," Deva Bronson from dentsu explored the challenges of staying true to your values in leadership roles. We discussed the importance of bravery, self-awareness, and transparency in speaking up, even when it’s difficult. Thank you Deva for guiding us on how to lead with courage, authenticity, and integrity, setting an example for others to follow!

Do brands live and die with video storytelling? If so, how are those vitals looking? In today's chaotic media landscape, brands struggle with not just where to allocate resources, but how, and how to measure their effectiveness. With so much at stake, how should we be balancing it all? Last night, Samsung Ads joined #TheRoom for simultaneous conversations in Chicago and Toronto to discuss actionable advice for healthy brand living.

In our next workshop, 'Reverse Ageism,' Kate Rush Sheehy from GSD&M and Clara Bowman from Volta Media, A Shell Brand tackled the alarming trend of younger women being taken less seriously than their male counterparts. We explored strategies for self-advocacy, fostering transparency, and supporting diverse management approaches that accommodate differences in age, gender, and background. Thanks to our speakers for equipping us with the tools to challenge outdated norms and create more inclusive workplaces!