The most popular thing to do on TikTok is find funny/entertaining videos, according to the Digital 2024: Global Overview Report. And YouTube algos are driven by the type of content with which a user engages. 🤔 This is another great example of the difference in time spent on platforms drive by the individual interests 🦄 of the user (the interest graph) verses platforms that display from people and brands the user is connected to in some way (social graph).
The Shelf Influencer Marketing Agency
Marketing Services
Atlanta, GA 17,822 followers
🏆3X Inc 5000 honoree! Creative, 😍-worthy #influencermarketing campaigns that get attention, engagement, & clicks.🦄🌈
About us
We are The Shelf. 🦄🌈 We’re a Full-Service Influencer Marketing Agency made up of creatives and data geeks - just your run-of-the-mill marketing experts getting paid to think and create. 🏆🥇We’ve thrice been named to the Inc 5000 list of the Fastest-Growing Companies in America - in 2021, again in 2022, and once more in 2023! * * * * We solve 3 several important challenges for brands: reaching the right audience 🎯 with the right message, grabbing and keeping the attention 👀 of said audience, and providing that audience with compelling reasons to become loyal, lifelong customers. 👍🏽 Not an easy task. We know that: a) traditional print ads don't work anymore b) many digital ads go unseen with 300M+ ad blockers install on devices and privacy laws making it hard to get the data needed to ensure ads are seen by the right people c) consumer attention is hard to get and even harder to keep d) new brands/products are providing better, cheaper options e) social media platforms are constantly shifting their algorithms in response to the ever-evolving way in which people consume content It’s a lot. But The Shelf is a pioneer of data-driven influencer marketing. What that means is we’re experts at using tons of data 📊 and exceptionally creative concepts 🎨 to help our customers achieve their marketing goals. We work with amazing creators to craft authentic stories that don't look anything like traditional ads. And we boast an impressive roster of Fortune 500 companies, agencies, game-changing startups. 🦄 Our secret sauce? Our proprietary SaaS platform discovers, analyzes, and indexes millions of Influencers. Here’s where we stand out: we use that same underlying tech to analyze the audiences of the influencers to ensure influencer partners have the appropriate amount of credibility and influence with the exact audience our client needs to reach. Ready for a supercharged pivot? Partner with The Shelf, and let's make influencer marketing magic together.
- Website
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https://theshelf.com
External link for The Shelf Influencer Marketing Agency
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Atlanta, GA
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Influencer Marketing, Social Media Marketing, Influencer Marketing Platform, Marketing Campaigns, Influencer Marketing Campaigns, Instagram Marketing, TikTok Marketing, and YouTube Marketing
Locations
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Primary
Get directions
780 Morosgo Dr NE
#14186
Atlanta, GA 30324, US
Employees at The Shelf Influencer Marketing Agency
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Sabrina Fenster
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Kristine Drier
Director, Paid at The Shelf
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Atul (Raj) Singh
CEO/Co-Founder at The Shelf (Actively Hiring For Account Management, Brand Partnership, and Engineering roles). Official Member at Forbes Agency…
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Lauren Jung
Co-founder at The Shelf : Currently Hiring for NEW BUSINESS (SALES)
Updates
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Holy smoke! Remember back in the olden days (like 2018ish) when we were wowed by the fact that the average Millennial woman was active on more than 3 social media platforms and the rest of us were just trying to master Facebook and LinkedIn? Well, the average person (that's, like, you and me) is hopping on nearly 7 different platforms over the course of a month. #socialmedia #influencermarketing
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The most popular Facebook activity - messaging friends and family. This tracks right? Facebook is probably the best example of the social graph. You hop on and you usually only see posts from people you know - friends from college, your great uncle smiling in his Sunday's best, your high school orchestra teacher, a childhood friend you haven't seen since 8th grade graduation, the that one aunt who stands on business when it comes to posting Bible verses. You will see the occasional popular post from Reels get looped into your feed along with some highly targeted ads. But more often than not, when people are on Facebook, they're checking in on their personal networks. #socialmedia #marketingtips #influencermarketing
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Just in case you're zeroing in on younger consumers, take a look at this stat published in Digital 2024: Global Overview Report. Older consumers are just as likely as young consumers to head to their social media channels in search of products to buy. #marketingtips #insights #socialmedia #SMM #thatswild
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Amazon Prime Day and other major sales events are golden opportunities to boost your brand’s visibility and drive impressive sales. And you don't have to be on Amazon or a big retailer to take advantage of the benefits. In the latest edition of Tactical Influence, let's dive into: 🌟 The growth and impact of Amazon Prime Day 📊 Key consumer sentiment and buying behaviors during these events (👈🏽most important part) 💡 Actionable strategies to prepare for and maximize your impact on Prime Day and beyond Whether you're looking to tap into the frenzy of Prime Day, Black Friday, or back-to-school sales, you'll wanna read this one. #Marketing #SalesStrategy #Ecommerce #AmazonPrimeDay #BlackFriday #CyberMonday #RetailMarketing #ConsumerBehavior #BusinessGrowth
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Struggling with the summer sales slump? 🌞📉 Dive into our latest newsletter packed with innovative marketing ideas to keep your brand shining bright all season long. From leveraging influencers to maximizing back-to-school strategies, we've got you covered! 📚✨ #SummerMarketing #BackToSchool #InfluencerMarketing #SMSMarketing
The Marketer’s Guide to Beating the Summer Slump
The Shelf Influencer Marketing Agency on LinkedIn
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"🎩✨ Elevate your Father's Day marketing game with our latest newsletter! From creative campaign ideas to influencer insights, we've got you covered. Let's celebrate dads like never before! #FathersDay #MarketingTips #InfluencerMarketing"
9 Timely Tips for Father's Day Marketing
The Shelf Influencer Marketing Agency on LinkedIn
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Ever Wondered What the Social Graph Really Is? 🤔 Let's break it down! Simply put, the social graph is like a digital map of connections, linking people, their relationships, and interactions across social media platforms. It's the web of friendships, likes, comments, and shares that make up our online communities. Think of it as the social DNA that shapes our digital world! 👥✨ Understanding the social graph is key for businesses looking to connect with their audience on a deeper level, leveraging insights to tailor their marketing strategies and foster meaningful engagements. So, next time you're scrolling through your feed, remember: behind every post and profile lies a piece of the social graph puzzle! 🧩 #algorithms #socialmedia #socialmediamarketing #influencermarketing
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