The Sideways Life

If you don't know, Travel + Leisure Co. has very stringent standards for testing products. From lab testing in NYC to the great outdoors, Anna Popp even checked to see if LUNO®'s new AIR + FOAM Pro is puppy proof. (Spoiler alert, it is!) #earnedmedia #wednesdaywins #pragency #prclient https://lnkd.in/giBcr_iU

According to Dash Hudson, our social listening tool, 4 out of the top 5 keywords have to do with the Olympics (Olympics, #Olympics, Paris, Opening) from July 22 - 28th. Guess what other major 2024 news cycle event is referenced? Bonus if you guess the keyword! We love nerding out on insights. #sociallistening #socialmediamarketing #news

With the Olympics approaching, we're seeking to amplify the untold 1000-year history of Black surfing, and to help inspire the next generation. Many thanks to Seth G. for his thoughtful editorial in Stab highlighting David Mesfin's powerful documentary. It's a must-watch! Wade in the Water: A Journey into Black Surfing and Aquatic Culture is now available on streaming platforms (Vimeo & Amazon) and forthcoming on Comcast August 1st. #olympics #olympics2024 #surf #surfing #gosurf #blacksurfing #wednesdaywins https://lnkd.in/gyHY7jvX

#WednesdayWins An honest review or recommendation builds trust. It's our job to create connections, provide products to test, and to build awareness and knowledge of a brand's performance benefits, but it's the product's job to seal the deal. Tim Wenger put this LUNO® mattress to the test, and while we love to hear that their mattress revolutionized his truck camping setup, we're not surprised, because their products speak for themselves. Many thanks to Tim and the crew at Matador Network for sharing the word with truck owners in search of a good night's rest. #carcamping #camping #trucks #earnedmedia #PRagency #LunoLife https://lnkd.in/g59bGpis

#WednesdayWins - Earned media is earned. And while we spend most of our time thinking about what's next, it's important to take the time to appreciate the wins that our experienced team garners for our clients. Many thanks to Josh Rubin for including #PRClient Malibu Sandals in Coolhunting's highly curated Buy guide. https://lnkd.in/gbMfCW5i #PRagency #earnedmedia #footwear

Most of our PR Clients are long-term partnerships, with long-term goals. For brands, this is often the most effective way to use PR. We even have an unofficial edict that we "don't take on projects" but occasionally, the perfect short-term project pops up, and we say yes. What makes a great PR project? 1. Clear goals and a compelling story. In this case, the client's goal was a mention or shout-out in Willamette Week, the local paper known for guiding Portlanders to what is new and cool. 2. It aligns with our values (in this case - community, supporting independent businesses & a love of skateboarding). This story is the best-case outcome. We're counting it as a win. Many thanks to Colin Sharp for trusting us with his story and to Nemo Design Creative Director and former COMMONWEALTH SKATEBOARDING, LLC owner Jennifer Sherowski for the referral. Life is better when you work with good people on cool projects. #skateboarding #PRagency #PortlandOregon #smallbusinessoregon #publicrelations https://lnkd.in/edmTm6Sp

This week we had the pleasure of launching CAMP by Shwood Eyewear's collaboration with Smokey Bear. Adriana Matthews from our team has been working behind the scenes for months, and it's so exciting to see earned coverage begin to land online. Many thanks to Liza Corsillo for including our PR client in this fantastic round-up on New York Magazine's The Strategist. https://lnkd.in/gc4xM5WJ #PRClient #earnedmedia #smokeybear #campeyewear

Many thanks to August Howell for highlighting David Mesfin's epic documentary, Wade in the Water - A Journey into Black Surfing and Aquatic Culture, which is coming to streaming platforms this Juneteenth. Mark your calendars! https://lnkd.in/gk3G5hye #GoSurf #blackhistory #wadeinthewaterdocumentary #socialjustice #surfing #reclaimedhistory

We are packing our bags and heading to Outside Festival this weekend and we can't wait to support #PRClient David Mesfin and his amazing documentary Wade in the Water - A Journey into Black Surfing and Aquatic Culture, which will premiere in Denver at 5:35PM this Saturday at Civic Center Park. We hope to see you there! #OutsideFestival #Surf #GoSurf #Wadeinthewaterdocumentary #PR

Congrats to #PRClient Malibu Sandals for their nod as "The Most Stylish Sandals" in GearJunkie's 2024 Best Sandals Round-Up. Journalist scott tharler is incredibly thorough and he put these sandals through the paces so that readers can find the perfect summer footwear. Surely, there is no substitute for human experience in cases like these. https://lnkd.in/ggbAzTfh